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— Illustrates the importance of cultural background in the tourist experience— Shows how to understand this background to achieve successful marketing and increased profits— Provides statistical and analytical tools and explains how to use them to analyse this vital cross cultural behaviourCross-Cultural Behaviour in Tourism: concepts and analysis is unique in that it provides an in-depth insight into the concepts, definitions and measures of the essential cultural components that encourage tourism. It provides a guide to the statistical tools available to be able to analyse cross-cultural behaviour and how to use them to your advantage.This book is important for those in the following areas of industry: — Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation.— Marketing: an understanding of the cultural background of a destination is vital to formulate successful marketing strategies.— Management: provides valuable examples on how cultures influence tourist behaviour and decision-making; helping managers to develop cross-cultural skills and dealing with tourists from diverse cultural backgrounds.— International business: provides the strategies that todays business professionals need to work effectively within multicultural environments.
