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A new level of shooting freedom makes SLR photography easier and more fun than ever The α300 is an exciting new digital SLR that gives you unprecedented freedom in where and how you shoot. Featuring revolutionary Quick AF Live View — an industry first that lets you frame your subject in the cameras LCD monitor without sacrificing the speed and accuracy of SLR-class TTL (Through-The-Lens) autofocusing — the α300 frees you from having to look through the optical viewfinder when you shoot, so you can remain face to face with your subjects and talk to them to put them at ease. To assure superb image quality, the α300 couples the high-resolution imaging power of a 10.2-megapixel CCD sensor with Sonys exclusive BIONZ™ image processing engine. And to help prevent blurring caused by camera shake, it features built-in Super SteadyShot™ image stabilization that works with any α system lens. With outstanding quality and the freedom of live view shooting, α300 is an SLR camera that lets you capture beautiful images with optimum ease. Pentamirror tilt mechanism for fast TTL phase-detection autofocusing In a significant breakthrough in digital SLR camera design, a unique Sony-developed pentamirror tilt mechanism enables true TTL (Through-The-Lens) phase-detection autofocusing during live view operation. So whether you frame your subject in the optical viewfinder or the LCD monitor, you enjoy the benefits of a fast, accurate TTL center-cross 9-point autofocus system with continuous autofocusing to help you capture fast-moving subjects. Using Live View mode When you switch to live view operation, an innovative new pentamirror tilt mechanism directs the subject image to a dedicated live view sensor positioned over the viewfinder eyepiece. Using the viewfinder When you use the viewfinder, you can also take advantage of Sony Eye-Start™ AF, which automatically fo
