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Natural colour and intensive shine.Wella Soft Color is an extra soft, intensive shine colour that gives your hair natural looking colour and intensive shine. Natural ingredients like honey and beeswax make your hair easier to comb, smooth its structure and make it shinier than before!Now with improved formula.The laboratories of Wella Germany have improved the formula of Wella Soft Color. The easy to apply, non-drip formula contains a light fragrance and gives your hair a natural shiny colour!Softness without ammonia.Wella Soft Color contains no ammonia and its gentle formula ensures the delicate structure of your hair is treated with care. Its so gentle it can even be applied on recently permed or straightened hair!The colour you can trust.With Wella Soft Color you obtain a natural looking shiny result in approximately 20 minutes. First grey hairs are blended softly and reliably for a lasting result of up to 30 washes!Choose one of the numerous colour shades from Wella Soft Color and discover a new dimension of colour and gentleness for your hair!This shade is recommended for the following natural hair colours:Medium BrownLight BrownThis recommendation applies to your natural hair colour with up to 50% grey hair and is also applicable to permed or straightened hair.If you have more than 50% grey hair or if you want to lighten it, we recommend you use Wella Perfectone as Wella Soft Color will not lighten your hair.This pack contains:1 tube of ammonia free intensive shine colour creme with beeswax1 applicator bottle containing intensive shine developer1 intensive shine conditioner with natural bees honey1 pair of gloves1 instruction leaflet.