1) How do I improve my listings?

2) How do I achieve a higher page ranking on Getprice?

3) What is sales tracking and how does it help me?

4) What is the Getprice certified logo and how does it help me?

5) How do store reviews improve my sales and how do I get more?

6) Why are payment options important?

7) Why are warranty options important?

8) How do I improve my conversion rates?

9) I'm not the cheapest retailer for some of my products. Does that matter?

10) How can retailers stand out from their competitors on Getprice?

1) How do I improve my listings?

Quality and presentation is essential for online retailers, just as it is for a bricks and mortar store. Your product listings give you an opportunity to highlight your competitive advantages and stand out from your competitors. Getprice recommends merchants use high quality images (including your store logo) and make sure your product descriptions are detailed. Always use the full name of the product in the heading so your products will easily be found against a relevant search. Also consider including a generic category keyword in your product names, i.e. if you are selling a bunch of geraniums, you should use the word "flowers" in your product title as well, because that's what shoppers will search for. We also recommend retailers include both sale and RRP price where relevant and include shipping price if this is available. Finally, ensure all your store profile information is completed and up-to-date.

2) How do I achieve a higher page ranking on Getprice?

When products are compared like-for-like (in categories such as Computers, Electronics, White Goods, Perfumes etc.) on Getprice, we will always list products with the cheapest price up the top through to the most expensive at the bottom. Above the listings however, Getprice will always highlight a "featured product item" and this position is selected by a combination of relevance, product popularity and retailer CPC.

In all other categories, products will be ranked according to an algorithm which is based on a combination of relevancy, CPC, monthly cap (budget) and product popularity (click history) . Therefore retailers with the highest CPC and caps will typically receive the higher rankings on Getprice.

3) What is sales tracking and how does it help me?

Sales tracking is a piece of code which is supplied by Getprice so every retailer can measure sales generated via Getprice. The sales tracking code can be found in your merchant login area and just needs to be added in to the shopping cart on the retailer's website. Once installed, retailers have real time tracking of clicks, sales, conversion rates and return on investment.

4) What is the Getprice certified logo and how does it help me?

The Getprice certified logo is an independent endorsement of a retailer's website provided by Getprice. The logo can be added to a retailer's website (if they list with Getprice) and it provides users with confidence that the retailer is trusted and reliable. The logo links back to your store profile on Getprice which contains relevant reviews from previous customers. This can have a significant impact on conversion rates. Getprice uses discretion if negative reviews are submitted and gives retailers the opportunity to resolve issues before posting such reviews.

5) How do store reviews improve my sales and how do I get more?

With any online purchase, consumers will be looking for a reliable, secure and trustworthy retailer in which to buy from. The easiest way to convey a store's quality and reliability is by tapping into past customers and hearing about their experiences. Getprice research clearly demonstrates that stores with a superior store ranking (and more positive reviews) will outperform those stores with fewer or poorer reviews. Getprice can help retailers build their store reviews by prompting users who buys from your site to fill in a quick 5 question survey. Please ask your Getprice Account Manager for more information.

6) Why are payment options important?

Online shoppers will always have different methods of preferred payments and in many cases this may impact whether a consumer purchases from your store or from a competitor. Being up front about all available payment methods and charges will ultimately improve your opportunity for a sale.

7) Why are warranty options important?

Just like purchasing from a bricks and mortar retailer, online shoppers want to be certain they are getting what they have paid for and that they have some kind of assurance if a product is either faulty or needs to be returned. Getprice recognises that in many cases, a consumer's purchasing decision will be swayed by the perceived quality of the retailer and their stated policies around warranty and after sales service. Getprice now allows all retailers to highlight their generic offerings when it comes to extended warranties, return policies and phone/email support. This information can be updated from your merchant login and will automatically pull this information next to your product listings on Getprice.

8) How do I improve my conversion rates?

Make sure your images are working and that your product descriptions are relevant and updated. Once a user has clicked through to your site, ensure they land on a relevant landing page with a clear navigation to the shopping cart on your site. Also prominently display your phone number or contact emails and ensure you have a quick and simple check out process. Research shows that users will often make an assessment on a new site within 5 seconds so first impressions are everything. Finally, look at your click reports and sales history and adjust your product feed accordingly. Your Getprice Account Manager can often help you with this so please don't hesitate to ask.

9) I'm not the cheapest retailer for some of my products. Does that matter?

Getprice research shows that consumers using Getprice are shopping on more than just price. They care about your store name, logo and reputation, as well as the type of warranty on offer, how much delivery costs. You can also use the marketing promotion line that is located in your store profile to tell consumers why they should buy from you. This text is displayed on the main comparison page and allows every retailer to highlight their competitive advantages.

10) How can retailers stand out from their competitors on Getprice?

Getprice now offers a range of promotional spots and advertising units which can be purchased on a category level or right across the site. Getprice can work to most budgets with the product spotlights starting at just $300 for a fortnight of activity. To find put more about product spotlights, buttons, newsletter sponsorships or advertising packages, please contact Matt Rigney on Tel 02 9299 5178 and we will happily send you some more detailed information.