Compare a vast range of Sony electronics and accessories including their Bravia television, Vaio computer, CyberShot camera and Playstation gaming console series. Many new forms of enjoyment are emerging where people can share their personal content with others over the network or automatically organize their content according to their personal profile. Sony R&D aims to create new value based on the linked concepts of "inspiration" and "shared experience" and to thus strengthen products and applications. Sony’s R&D mission can be described as "Technology for Inspiration and Shared Experience." The framework for the emotions consumers experience has until now been described as "Take/Capture, View, Store, Listen, Create." Now this framework must be expanded as we move into the era of networking and connectivity. Technology must create applications that generate new kinds of inspiration and shared experience. Contact Sony Australia: For assistance on Consumer Electronics products or for general enquiries: Contact Sony by phone: 1300 13 SONY (7669) Consumer Product Spare Parts Speedy Spares Pty Ltd Sony National Spare Parts Distributor for Consumer Products. Address: 451 Macaulay Road Kensington VIC 3031 Phone:1300 13 SONY (7669) choosethe option for Spare Parts or their direct line (03) 9376 1333 Fax: (03) 9376 7110