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BE Brands by Simon HammondFrom $2.5
What do companies believe in these days? Where are the business heroes we can follow? How can the next Virgin, Apple or Harley-Davidson emerge in a world of risk aversion and corporate blandness? In this powerful new blueprint for the future of customer-centric businesses, Australia's foremost creative brand thinker, Simon Hammond, uses popular culture observations, consumer behaviour insights and twenty years' practical experience working with top brands to suggest a simple but bold new way for creating great brands. Brands that excite and connect with people. Brands that become the new heroes in everyday life. The bottom line is clear -- businesses must stop saying what they are and start BEing something customers want. This is where BE branding comes in -- a three-step philosophy that can radically change the future for companies, products and even people. BE brands are brands with BElief that consumers want to BElong to and that bring about wonderful, loyal, emotional BEhaviour. Best of all, Hammond not only reveals the easy three-step BE guide for business transformation, but he also names Australia's top twenty brands, exposing what you can learn from these powerhouses. Adopt the BE brand philosophy for your business -- large or small -- and you can dramatically alter the profitability, enjoyment and choices your business affords you. About the Author Simon Hammond, Executive Creative Director for SEE, pushes through the boundaries of traditional thinking to provoke creative change within Australian businesses. A former newspaper, radio and magazine reporter, Hammond has created and run three of Australia's most talked about creative agencies -- dare, The Edge and now SEE. SEE drives change through its unique and insightful processes and its award-winning creative executions in branding, advertising, online media, design, events and prom
Making Records by Phil RamoneFrom $4.95
For almost five decades, Phil Ramone has been a force in the music industry. He has produced records and collaborated with almost every major talent in the business. There is a craft to making records, and Phil has spent his life mastering it. For the first time ever, he shares the secrets of his trade.Making Records is a fascinating book "behind the glass" of a recording studio. From Phil's exhilarating early days recording jazz and commercial jingles at A&R, to his first studio, and eventual legendary producer status, Phil allows you to sit in on the sessions that created some of the most memorable music of the twentieth century - including Frank Sinatra's Duets album, Bob Dylan's Blood on the Tracks, Ray Charle's Genius Loves Company, and Paul Simon's Still Crazy After All These Years.
Bradman's War by Malcolm KnoxFrom $19.75
Shortlisted for the 2013 Prime Minister's Literary Awards. The Australian and English Test cricketers who fought and survived together in WWII came home planning to resume the Ashes in a new spirit of friendship.<br /><br />Australia's legendary captain had something else in mind. The 1948 'Invincibles' - the only Australians to complete a tour of England undefeated - stormed the record books, even if Bradman's final innings left him forever stranded on a Test batting average of 99.94. In his absorbing account, Malcolm Knox exposes the mixed feelings among the fans, commentators and players - from both teams - about the manner in which their feats were achieved. At its heart was a rift between players who had experienced the horrors of active duty, epitomised by the fiery RAAF pilot Keith Miller, and those who had not, such as the invalided Bradman. <br /><br />Bradman's War celebrates the talents of Ray Lindwall, Sid Barnes, Lindsay Hassett, Bill Johnston, Arthur Morris and, of course, their irrepressible captain, but wonders if the Don's single-minded tactics, even against the war-ravaged veterans of the county clubs, cost Test cricket the opportunity to be played for the love of the game. 'Succeed[s] brilliantly, deepening and complicating a cherished Australian myth without dispelling it' Weekend Australian 'Knox has gone behind the headlines to launch a fast-paced and sometimes personal attack on a national hero . . . Bradman's War is a book that will have cricket fans talking' Herald Sun 'Poised and evocative' The Age 'The last word on a seminal chapter in Australian sporting history' Inside Sport
Icons and Idiots by Bob LutzFrom $19.99
?Most successful leaders are mentally and emotionally askew. There's a good side, which gets the job done. There's often also a downside that makes them hard to understand or difficult to work for. It's precisely that they are impatient, stubborn, opinionated, unsatisfied, and domineering that makes them successful." When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks. Now Lutz is revealing the leaders?good, bad, and ugly?who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders. No textbook or business school course can fully capture their idiosyncrasies, foibles and weaknesses ? which can make or break companies in the real world. Lutz shows that we can learn just as much from the most stubborn, stupid, and corrupt leaders as we can from the inspiring geniuses. He offers fascinating profiles of icons and idiots such as... Eberhard von Kuenheim. The famed CEO of BMW was an aristocrat-cum-street fighter who ruled with secrecy, fear, and deft maneuvering. Harold A. ?Red" Poling: A Ford CEO and the ultimate bean counter. If it couldn't be quantified, he didn't want to know a
The Power of Japanese Candlestick Charts by Fred K. H. TamFrom $76.8
A practical, must-read guide to candlestick charting techniques Japanese candlestick charting is a highly effective method for timing the market for short-term profits. Unlike most western techniques-moving average, relative strength index, MACD, stochastic, Bollinger bands, or Elliot waves-candlestick charting signals are based on very close analysis of product price, producing accurate buy or sell signals between two and ten periods earlier than other techniques. In The Power of Japanese Candlestick Charts, noted author and futures trading expert Fred Tam offers a full and sophisticated range of charting techniques using candlestick methodology. Written by Fred K. H. Tam, a noted pioneer in exploring the Japanese candlestick methodology Ideal for anyone who wants to invest or trade in both the futures and stock markets Includes hundreds of illustrated charts The Power of Japanese Candlestick Charts is a comprehensive and valuable guide to candlestick charting that is perfect for analysts, stock or day traders, and short-term position traders.
Good Leaders Ask Great Questions by John C MaxwellFrom $31.8
In GOOD LEADERS ASK GREAT QUESTIONS, John C. Maxwell delves into the process of becoming a successful leader by examining how questions can be used to advantage. What are the questions leaders should ask themselves? What questions should they ask members of their team? He then responds to the toughest problems leaders have presented to him. Using social media, Maxwell offered the floor to followers with unanswered questions about what it takes to achieve their professional best, and selected seventy questions on the most popular topics, including: -- How can I discover my unique purpose as a leader? -- What is the most effective daily habit that any leader should develop? -- How do you motivate an unmotivated person? -- How would you work with a difficult leader who has no vision? This book is a thorough, insightful response to those readers and anyone who feels they have plateaued on their journey to develop their ultimate potential. Every leader has room to grow, and the advice in these pages will help readers assess their current position, and structure an effective plan to achieve their goals.
Millennial Money by Patrick O'ShaughnessyFrom $30.75
Fact: the Millennial Generation will not be able to rely on pensions and social security in retirement. Instead, they will have to save and invest in the global stock market to meet their goals. When it comes to thinking about money, Millennials are, as a generation, different from their parents. They are skeptical of expert advice, yet more committed than baby boomers to passing wealth on to future generations. To build wealth, young people must start investing early and buck conventional market wisdom. Millennial Money will explain the most common mistakes that hurt investors' long-term returns and show why their investments in popular stocks or the hottest industry of the day have resulted in such underwhelming results. More importantly, the book will introduce a strategy that can help us overcome our shortcomings as investors. Armed with this strategy, Millennials can become the most successful investing generation in history.
Leadership Transformed by Peter FudaFrom $23.8
A groundbreaking new approach to dramatically improving your performance as a leader, from Australian, Peter Fuda, a global authority on leadership and business transformation. How does a good manager become a superb leader? Ask around in business circles, and you'll get as many different answers as you ask people. Renowned leadership expert Peter Fuda interviewed thousands of successful business leaders, and found their different stories condensed to seven distinct, yet interconnected, metaphors through which these highly effective leaders framed their success: Fire (ambition), Snowball (the virtuous circle), Master Chef (expert tools and strategies), Coach (education), Mask (authenticity), Movie (self-reflection) and Russian Dolls (journey).If you feel burnt out and lacking direction, Fuda can help you discover the inner 'fire' to get you inspired again, or remove the 'mask' that defines your persona at work to open you up to new possibilities. Leadership Transformed provides a fresh look at leadership, based on hard data and serious research. Within these disparate stories lie several common threads, which can help you absorb their insights and set about your own transformation into the leader you want to be. About the Author Peter Fuda is regarded as a global authority on leadership and business transformation. He works as a management consultant, at The Alignment Partnership (TAP) and a leadership coach. His research into transformation in business has been published on five continents, and he was the first Australian to be published on leadership transformation in the Harvard Business Review (with the article on which this book is based).He is the Executive Producer of the documentary film Beyond The Superhero; How Ordinary managers Become Extraordinary Leaders.
Ultimate Guide to Google Adwords by Perry MarshallFrom $31.25
Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced site links, and bid modifiers specific to location device and time; AdRank formula changes and the increased importance of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates faster, new display ad builder options that save small advertisers time and money, updates to Google's Keyword and Display planners and the retirement of Contextual Tool, and improved Paid vs. Organic reports that include obscure data from AdWords. Coached by AdWords experts Perry Marshall, Bryan Todd, and Mike Rhodes, advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales.
DIY Super For Dummies by Trish PowerFrom $39.95
Take charge of your retirement by starting a self-managed super fund! Now in its third edition, DIY Super For Dummies contains all the expert information and advice you need to confidently set up and manage your fund, navigate the ever-changing super rules, and invest your fund wisely. Written in the straightforward but fun language that has defined the For Dummies brand for more than twenty years, this friendly and easy-to-follow guide helps you figure out if DIY super is the right way to go for your unique circumstances, shows you how to establish a self-managed super fund, highlights the many ways to contribute to your fund, considers how to make the most of the super tax incentives, and so much more. With comprehensive new content explaining recent super changes announced by the government, and guidance on SMSF changes that have occurred since publication of the previous edition, DIY Super For Dummies gives you unprecedented and independent information to help you make informed decisions about your DIY super fund, empowering you to develop a successful long-term plan for retirement. Explores how much super is enough for a comfortable retirement Explains the super rules and opportunities in plain English, and outlines how to create a SMSF in ten steps Delves into the costs of running a SMSF, and steers you through your fund's super CART (Compliance, Administration, Reporting and Tax obligations) Explains how to pay a tax-free pension from your DIY super fund Offers sensitive and authoritative information on how to take care of your family after you're gone Don't leave yourself at the mercy of fund managers?let DIY Super For Dummies arm you with the tools you need to set up and run a SMSF, and help you create a comfortable retirement.