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Take on the waves with some extra strength on your side with the Mirage 4’10 Soft Clubsport Surfboard. The Mirage… more info
$69.00
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Transform the way you use your pool with this Intex Kool Splash Water Slide. It provides hours of fun for kids and… more info
$99.00
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Women's Mahogany Swimsuit from the Arena Waternity range. New and exciting colours to enjoy while training  … more info
$45.00
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Speedo Women's Image Leaderback swimsuit - Contrast coloured splice panels  Features: Practical and long lasting  … more info
$79.95
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Wahu. It’s not only the name of the leading kids water sports supplier, but also the noise your kids make as they slide… more info
$49.95
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Kru Commodore ISO Automatic Gas Life Jacket Only from Adventure Safety more info
$105.00
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Spinlock Deckvest 5D 275N Pro Sensor Only from Adventure Safety more info
8%
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$529.00
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Recommended Age: 6+Number of Players: 1+Colors available: green, red, blue and pink more info
$49.99
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-Large children's swim vest designed for children 15-25kg. Age guide: 2-3 years.-Certified to and complies fully with… more info
$47.99
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Speedo Mariner XS Goggle with; Designed with a low profile Mariner XS shape Soft Neoprene seal for added comfort … more info
$14.99
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Speedo Australia Swim Cap with; Moulded yellow swim cap Printed AUS on both sides of cap Contoured edging for… more info
$9.99
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Swim into the future. Designed for the serious fitness swimmer or triathlete seeking a training goggle that is both… more info
$31.49
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Vorgee's number 1 selling racing goggle, with a 'cult' following amongst Club swimmers. Designed for racing, the… more info
$24.99
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GRIND is a versatile option for a wide range of foot sizes and riding abilities. You'll love the one cinch… more info
$78.34
+ Shipping: $36.95
Mares Ergo Splash SnorkelThe new ERGO snorkel family was designed for maximum performance both for scuba divers and… more info
$27.94
+ Shipping: $36.95
" A practical and fun coloured goggle designed specifically for Juniors . The silicone frame allows for enhanced… more info
$11.95
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" Soft frame patented technology Frame moulded through holes around lens to eliminate leakage Fits a variety of… more info
$24.95
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MULLLET SOFT FINLESS HYBRID SURFBOARD The Mullet is the ultimate fun machine. The perfect weapon for summer shories,… more info
$199.95
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"Buy Fly Active - Towel Pocket - Accessories (Purple & Neon Green) at THE ICONIC with free overnight delivery over $50… more info
$29.99
+ Shipping: $7.95
"Buy Volcom - Calypso Towel - Accessories (Calypso) at THE ICONIC with free overnight delivery over $50 and 100 days… more info
$49.99
+ Shipping: $7.95
Carry your kayak the easy way with this Kayak Trolley. more info
$49.95
+ Shipping: $12.95
$29.95
+ Shipping: $8.95
2.2kg rubber dive brick Underwater trianing aid more info
$69.08
+ Shipping: $16.50
Hard PVC paddles designed as training aid to increase water resistance Per Pair more info
$11.55
+ Shipping: $16.50
"Postage:$7.95 or Free Shipping See Website . Delivery:7-20 Business Days.. Brand New Yingfa UV Protected Anti Fog Swim… more info
41%
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$10.10
+ Shipping: $7.95
"Postage:$7.95 or Free Shipping See Website . Delivery:7-20 Business Days.. Yingfa UV Protected Anti Fog Chrome Plating… more info
37%
Off
$37.95
+ Shipping: $7.95
The revolutionary X-Trainer Stand Up Paddle Board from Redback will provide you the utmost of fun in both still water… more info
$698.00
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Take on the waves with some extra strength on your side with the Mirage 5’5 Soft Clubsport Surfboard. The Mirage… more info
$89.00
+ Shipping
Make swimming easier for your children with the Spank Nipper Energy Swimming Goggles in Pink. The Spank Goggles feature… more info
$5.00
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Stay safe out on the water with the Ultra Contender Adult PFD in Extra Large. The Ultra PFD not only provides children… more info
$49.00
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Catch some waves with the Morey Mach 7 Bodyboard. The Morey Bodyboard offers incredible board strength with a quality,… more info
$98.00
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For the best results when waxing your surfboard or body board try this Soft Surfboard Wax from Redback. It sticks like… more info
$4.00
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This Junior Kickboard from Eyeline is perfect to help your child learn to swim. They’re ideal for kicking drills and… more info
$20.00
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The Eyeline Short Blade Training Fins are made from 100% rubber and work to provide superlative propulsion for solid… more info
$34.00
+ Shipping
Explore the underwater world with ease, with the Land & Sea Clearwater Black Silicone Mask & Snorkel Set. The Land &… more info
$32.00
+ Shipping
Stay attached with this straight body board leash with quick-release strap from Redback. more info
$13.00
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Introduce your child to the wonderful underwater world with the Land & Sea Kakadu Junior Set in Teal. more info
$25.00
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Now your child’s hair can be kept dry when they swim with this fun Spank Fish Print Swim Cap in Yellow. more info
$5.00
+ Shipping
Keep ear plugs and putty in your ears while swimming with the Eyeline Neoprene Ear Band in Youth size. more info
$8.00
+ Shipping
Bring your A game to the pool with the Vorgee Missile Mirrored Lens Goggles. The Vorgee Goggles offer quality lenses… more info
$24.00
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Latest Products
Panasonic GX7C Digital CameraFrom $792
The LUMIX DMC-GX7 combines the Digital Live MOS Sensor and Venus Engine to achieve a new level of clear, smooth image quality. The GX7C features GX7 Silver Camera Body and Lumix G 20mmF1.7 II ASPH Silver. The DMC-GX7 expands the joy of photography with a tiltable LVF, image stabiliser and Wi-Fi function
Samsung NX300M Digital CamerasFrom $403
Samsung NX300M Kit 18-55mm is a Mirrorless Digital Camera that comes with features of a digital SLR at an attractive price. The camera consists of a 20.3MP APS-C CMOS sensor and the DRIMe IV image processing engine for sharp, low-noise images with accurate colors. The DRIMe IV image processing engine ensures fast performance and allows shooting at 60 fps. The device comes with an 18-55mm zoom lens kit and a hot shoe mount flash unit. The NX300M features a huge, 180-degrees tiltable 3.31-inch Rear Screen Tilting Touchscreen AMOLED display that provides accurate colors and well-defined 768,000-dot resolutions. Furthermore, the camera features a fast Hybrid Auto-focus system that ensures phase-detection AF and contrast-detection AF. The ISO range of 100-25600 ensures low-noise imaging in all lighting conditions. It also features continuous burst shooting of up to 8.6 fps and shutter speed as quick as 16000 of a second. The built-in fast dual-channel Wi-Fi feature allows you to share and upload multimedia content to social networks directly or via Samsung SMART CAMERA App. It also comes with NFC functionality that lets you transfer data to other NFC compatible devices with ease. Other key features include SD SDHC SDXC UHS-1 Support, 1080p Full HD recording, Auto and Manual Focus, Self Timer, Image Stabilization and Minimum f22 – 22 aperture.
SAMSUNG WB35F Digital CamerasFrom $111
Samsung WB35F is a slim and light-weight point and shoot camera equipped with 12.3-inch 16.2MP CCD Sensor that captures bright and sharp images. Maximum ISO 3200 sensitivity enables you to capture clear images even in low light conditions. The 24mm wide-angle lets you capture wide areas and a powerful 12x optical zoom helps you take stunning close-ups of distant objects. OIS (Optical Image Stabilization) feature effectively compensates for camera shake to reduce blur and distortion. The camera comes with built-in Wi-Fi and NFC (Near Field Communication) functionalities that give you liberty to share your photos and videos to different social networks and to your smartphone too. The camera flaunts a 2.7-inch TFT LCD that offers 230K dots resolution for clear visibility. Its Smart Auto feature helps you to take perfect shots with most appropriate settings from a bunch of pre-defined shooting situations. Other features of Samsung WB35F include - Auto Focus, Motion Capture, USB 2.0, Red-eye reduction, Built-in Flash, Live Panorama, Photo Filter, 720p HD Recording and a 700mAh rechargeable battery.
Nikon Coolpix S3400 Digital CamerasFrom $90
Nikon COOLPIX S3400 digital camera with its easy-to-use design offers an effortless and beautiful picture capturing experience. With 20.1MP camera, it allows you to capture premium quality images while its EXPEED C2 image-processing engine renders high performance. The 2.7-inch LCD TFT monitor with anti-reflection coating enables you to view your composed images and videos instantly. Compact and sleek design of just 20.5mm thickness offers comfortable use. Nikon COOLPIX S3400 comes with Motion Detection feature that eliminates camera shake effects and delivers blur-free images. Its NIKKOR lens with 7x optical zoom is brilliant for close-ups. Other notable specifications of this compact device include - 4x Digital Zoom, SD SDHC and SDXC card compatibility, High-Speed USB, ISO sensitivity (80-1600), electronic vibration reduction for movies, face detection, smart portrait system, one-touch HD 720p movie recording, auto-focus and scene auto selector.
Casio Exilim EX-ZS50 Digital CamerasFrom $139
Casio Exilim EX-ZS50 is a stylish 16.1 MP compact camera that allows you to capture clear crisp images with accurate color tones. The camera offers maximum image resolution of 4608x3456 a minimum resolution of 640x480 along with an anti-red eye auto flash. The device has 12x optical zoom along with Auto focus to let one capture all the extraordinary memories. It features lens shift stabilization that provides you with blur free images. The camera showcases a bright 3.0-inch TFT color LCD of 460,800 dots resolution that allows you to clearly view your subject while capturing. Moreover it offers Art shot scenes that make your images more artistic. The camera also lets you record HD videos and supports SD, SDHC and SDHXC memory card Storage options. Other Key-specs of Casio Exilim EX-ZS50 are Built-in flash, Contrast Detection Auto Focus, Multi pattern Exposure metering, Exposure Compensation, Face Detection, Make-up Function, Continuous shooting, Voice Recording, Silent Mode, Self-timer, Microphone, Speaker and a Rechargeable lithium ion battery (NP-80).
SAMSUNG NX Mini Digital CamerasFrom $264
Samsung NX Mini is a stylish and compact camera that offers extreme mobility. Slim enough to fit easily into your pocket, the camera models a solid premium magnesium body with natural leather-like material. The NX Mini features a 3.0-inch Touch Display with Touch Panel and 460.8K dots resolution. It offers 100% field of view that allows you to compose, review and edit shots with ease. It can also be flipped up for self-shots. The camera comes with a 9-27mm lens that enables you to capture more in every picture. It features a large 1-inch 20.5MP BSI CMOS Sensor that works to deliver exceptionally high-resolution images with bright and razor-sharp colors. Its Optical Image Stabilization feature effectively prevents image blur that is caused by camera shake. The Samsung Photo Beam lets you transfer photos with a simple touch. Other key components of Samsung NX Mini Kit 9-27mm include – NFC (Near Field Communication), Full HD (1920 x 1080p) videos at 30 frames per second, 25600 ISO Sensitivity, RGB Primary Color Filter, Contrast AF, 116,000 seconds Shutter Speed, Self-timer, Burst Shooting, Built-in Flash, Auto + Red-Eye Reduction, Dynamic Range Expansion, Wi-Fi and USB 2.0.
Casio Exilim EX-ZR500 Digital CamerasFrom $139
The Casio EXILIM EX-ZR500 is a compact sized high performance point-and-shoot camera introduced in Casio's EXILIM series. Ideal for travel photography, it features an efficient 16.1MP 12.3-inch back illuminated CMOS sensor that allows you to capture razor-sharp images with true-to-life color reproduction. The device is also capable of recording Full HD 1080p videos at 30 frames per second. Furthermore, it provides optical and digital zooms of 12.5x and 4x respectively. EX-ZR500 employs a newly developed EXILIM Engine HS 3 system that not only allows photography at great speed, but also eliminates lag, photo blur and image shake. In addition, its Image Stabilization Mechanism effectively compensates for camera shake and enables handheld shooting with reduced blur. The camera showcases a 3.0-inch TFT color LCD with a 460,800-dot resolution that offers comfortable live view monitoring, image playback and easy menu navigation. Other key features of Casio EXILIM EX-ZR500 include – Art Shot Mode, Face Detection, SD, SDHC, SDXC Memory Card Support, Built-in Flash, USB, Exposure Compensation, HDMI output, Self-timer, Auto White-Balance and a Rechargeable lithium ion battery.
Nikon Coolpix S2800 Digital CameraFrom $123
The S2800 takes the fuss out of shooting special occasions and precious daily moments. With its 5x optical zoom and automatic scene detection technology, this compact camera lets you shoot in a range of styles without the need to tinker with the settings. You can even liven up your shots with the built-in special effects. You decide what to shoot - the camera does the rest Inside its 20mm-thin body lies an advanced 20.1-megapixel image sensor and intelligent autofocus system. The camera automatically selects the right settings so you can simply point and shoot. Recording HD videos at up to 720p is equally effortless, thanks to its one-touch recording function. Go wide or get up close The S2800 features a 5x optical zoom (26mm to 130mm in 35mm format equivalent). Shoot wide-angle landscapes or crowd scenes. Zoom in for incredibly detailed close-ups. Or capture portraits that are perfect for printing and framing. For maximum portability, the lens also fully retracts into the camera when not in use. Simple perfection A host of functions and effects help you capture the moment with amazing clarity and colour. These effects include D-Lighting Mode for shooting backlit scenes, motion blur and red-eye reduction. You can even get creative with an array of Quick Effects, Special Effects and Glamour Retouch functions. Styled to go anywhere Lightweight with a compact form that’s less than 2cm thin, you can carry the S2800 with you anywhere. Choose from a range of gorgeous colours to match your personal style.
Nikon Coolpix L29 Digital CamerasFrom $79
Capture impressive images like a pro with the Nikon Coolpix L29 Digital Camera. Packed with intelligent features this 16.1 megapixel camera has fast autofocus and 5x optical zoom.
Sony Cybershot DSC-W810 Digital CamerasFrom $89
Capture life at its fullest. With DSC-W810, you will be ready to fill your photo gallery with memorable moments taken in up to 20.1MP detail or immortalize your next adventure in beautiful HD. The newly added party mode feature will also help you achieve amazing shots in low lighting conditions. - CCD sensor with 20.1 megapixels - 26mm wide angle lens with 6x optical zoom - High-resolution 720p HD movie shooting - Picture Effect for both still images and movies - Party Mode - Dedicated Movie button