The 12 best beauty dupes of 2025

(Image credit: Amazon/Adore Beauty)

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Makeup dupes
Skincare and haircare dupes

Beauty products can be pricey. From skincare and haircare, and even to makeup – where you often need multiple items for even a basic routine – the dollars can add up fast..

Makeup, in particular, is one category where the costs can add up quickly. If you’re aiming for a full face of makeup and want to tick every box, you’re easily looking at a dozen products: primer, foundation, concealer, blush, bronzer, contour, highlighter, eyebrows, mascara, eyeshadow, setting powder and setting spray. Even if you stick to drugstore options, buying all of these and replacing them regularly doesn’t come cheap.

If you have expensive makeup tastes but don’t want to spend over $50 per product, there are plenty of dupes that deliver a similar look and feel for a fraction of the price, with some options over 80% cheaper.

MCoBeauty has made a name for itself in the dupe space, known for making much more affordable versions of popular makeup products from brands like Charlotte Tilbury. Other drugstore favourites like e.l.f cosmetics, L’Oreal and Maybelline also offer affordable alternatives that rival high-end favourites for a fraction of the price.

To uncover some of the most popular beauty dupes of 2025, I did a deep dive into BeautyTok to see what top creators are raving about. Here are 12 stand out products that offer high-end results without the high-end price tag.

Makeup dupes

MCoBeauty Flawless Glow Luminous Skin Filter ($35) - Dupe for Charlotte Tilbury’s Flawless Filter Foundation ($74)
If you keep up to date with beauty trends, you are probably aware of Charlotte Tilbury’s Flawless Filter foundation that took the beauty world by storm when it became available in Australia a few years ago. Costing $74, Flawless Filter is popular for providing a sheer, glowy makeup base that blurs imperfections. If you like the idea but don’t want to spend almost $75, MCoBeauty’s Flawless Glow Luminous Skin Filter is a great dupe, costing less than half the price at only $35. Multiple beauty influencers including @Kellsiebainmakeup and @danielbazdaric (on TikTok) have done reviews of the MCoBeauty product and praised how similar it is to Charlotte Tilbury’s Flawless Filter Foundation.

MCoBeauty Super Glow Bronzing Drops ($32) - Dupe for Drunk Elephant Bronzing Drops ($67)
Skincare brand Drunk Elephant makes bronzing drops that can be mixed with sunscreen or moisturiser and applied all over the face to add some colour and give the illusion of a sun tan. Costing over $65 for the 30ml bottle, they are definitely on the more expensive side. MCoBeauty’s Super Glow Bronzing Drops offer a similar result, making it a great alternative. What’s more, it costs only $32 – that’s less than half price. Multiple TikTok users (including @claire_bridgett) have even done their own comparison videos and noted that the products are very similar, so if you want to save some money, opt for the MCoBeauty Super Glow Bronzing Drops and save $35 compared to the Drunk Elephant Bronzing Drops.

MCoBeauty Miracle Flawless Pressed Powder ($28) - Dupe for Charlotte Tilbury’s Airbrush Flawless Finish Powder ($74)
A pressed powder is great for setting makeup into the skin to make it last longer. Since the consistency of pressed powder is so fine, it offers a sheer finish and can help make the skin appear smoother. Charlotte Tilbury’s Airbrush Flawless Finish Powder is a popular choice when it comes to pressed powder. It claims to brighten your complexion, control excess oils and smooth skin and blur pores. The downside is that it costs a hefty $74. If you don’t want to spend that much, a similar and much more affordable option is MCoBeauty’s Miracle Flawless Pressed Powder which is said to to set makeup, control shine and blur imperfections. Costing just $28, opting for the MCoBeauty version over the Charlotte Tilbury one will save you $46.

e.l.f. HD Powder ($24.99) - Dupe for Laura Mercier Translucent Powder ($74)
Translucent powder is similar to pressed powder but it is denser and also easier to apply in larger areas. One of the most popular luxury translucent powders on the market is Laura Mercier’s Translucent Powder which costs $74. If you’re looking for a more affordable option, e.l.f Cosmetics’s HD Pressed Powder is a great alternative. It claims to minimise imperfections and create a soft focus effect, and the packaging even looks similar to Laura Mercier’s. With an average of 4.5 stars from over 6,700 reviews on Amazon, this product is clearly a crowd favourite and costing 66% less than the real deal, it’s easy to see why.

e.l.f. Cosmetics Halo Glow Contour Wand ($24) - Dupe for Charlotte Tilbury’s Hollywood Contour Light Wand ($60)
Contouring the face is an important step in a makeup routine if you want your cheekbones to pop and your jaw to look snatched. Contour comes in both powder and liquid forms but many find that using a liquid contour makes it easier to blend the product. Charlotte Tilbury’s Hollywood Contour Light Wand is a liquid contour and it has gained viral status in the last few years due to its easy-to-use magic cushion applicator and its blendable and buildable formula. Costing $60, it’s definitely on the expensive side, but if you are wanting something similar, e.l.f Cosmetics’s Halo Glow Contour Wand does the job and it only costs $24. Featuring a very similar cushion-tip applicator and delivering a creamy, easy-to-blend consistency, it’s a great dupe. If you’re sceptical, multiple beauty influencers have reviewed and compared the two products, including @ashleyhannahx on TikTok who applied both products (one on each side of her face) and concluded that they give the ‘same results’ and to ‘save your $$$.’

e.l.f Cosmetics Halo Glow Highlights Beauty Wand ($24) - Dupe for Charlotte Tilbury’s Beauty Light Wand ($60)
Using highlighter is a great way to accentuate the high points of your face and add some glow. One of the most popular liquid highlighters on the market is Charlotte Tilbury’s Beauty Light Wand, which happens to be similar in design to the Charlotte Tilbury Hollywood Contour Wand mentioned above. This product also has a magic cushion applicator that makes applying the product easy, and the creamy consistency makes it easy to blend. Costing $60 for the full size, it’s not cheap but E.l.f Cosmetics’s Halo Glow Highlights Wand is a more cost-effective alternative. Costing just $24, it also has a cushion-tip applicator and it has a glowy, easy to blend formula. TikToker @jamievanslooten did a comparison of the two products and is a big fan of e.l.f’s version, stating that ‘she will never pay US$40 again.’

L’Oreal Paris Lash Paradise Mascara ($24.95) - Dupe for Too Faced Better Than Sex Mascara ($50)
The Too Faced Better Than Sex Mascara is a fan favourite and has even been recommended by celebrities including pop star Taylor Swift. Costing $50, it’s quite expensive, but if you want a similar product that gives thick, voluminous lashes, L’Oreal Paris’s Lash Paradise Mascara is a great affordable alternative, costing less than $25 – or just under half price. Multiple beauty influencers (including @macyannholbrook and @MaddiePeed on TikTok) have compared the products and said how similar they are. If you prefer a waterproof mascara, L’Oreal also makes a waterproof version of the Lash Paradise Mascara which is also a great dupe for the Better Than Sex Water Proof Mascara.

MCoBeauty Cheek and Lip Tint ($14) - Dupe for Glossier Cloud Paint ($30)
Lip and cheek tints have become increasingly popular in recent years and the best part is, they are easy to apply and can be used on both the lips and cheeks which means you cut out the need for a second product. Glossier’s Cloud Paint is marketed as a blush but can also be used on the lips. It has a lightweight, blendable cream formula that can be built up for extra pigment. Cloud Paint costs $30 and is available in eight shades but a more affordable dupe is MCoBeauty’s Cheek and Lip Tint which costs only $14 and gives a very similar look.

MCoBeauty Miracle Flawless Setting Spray 100ml ($28) - Dupe for Charlotte Tilbury Airbrush Flawless Setting Spray ($56)
Setting spray is a very important step in your makeup routine if you want your makeup to stay put all day and night. Most beauty brands sell setting sprays, but Charlotte Tilbury’s Airbrush Flawless Filter Setting Spray is a very popular choice due to its lightweight feel and oil-free consistency. MCoBeauty’s Miracle Flawless Setting Spray is very similar, not just in design but also in the formula. Both products contain many of the same ingredients including aloe barbedensis leaf juice, citric acid, glycerin and potassium sorbate. While the products may not be identical, if you want a cheaper alternative to Charlotte Tilbury’s $56 setting spray, MCoBeauty’s version only costs $28. Multiple beauty influencers (including @sophie.reneeartistry) have praised MCoBeauty’s Miracle Flawless Setting Spray when comparing it to Charlotte Tilbury’s product

Skincare and haircare dupes

L’Oreal Elvive Extraordinary Oils ($21.99 for 100ml) - Dupe for Kerastase Elixir Ultimate Original Hair Oil ($118 for 75ml)
Hair oil isn’t an essential step in a haircare routine but it can definitely make a difference, especially if you have dry or frizzy hair. Luxury hair product brand Kerastase is known for its high-quality hair products but they also come with a premium price tag. Kerastase’s Elixir Ultimate Original Hair Oil is a great example of this. Costing $118 for 75ml, it contains three powerful oils to help restore shine, strengthen hair, help repair split ends and protect against heat. If you’re not willing to spend over $100 on a hair oil (I wouldn’t blame you), a great dupe is L’Oreal’s Elvive Extraordinary Oil which contains six precious flower oils to leave hair feeling soft, shiny and non greasy, and the best bit is, it only costs $21.99. Beauty TikToker @Julianahoffman4 even compared the two products and commented on how they have similar effects on her hair.

MCoBeauty No.2 Salted Caramel and Pistachio Fragrance Mist Hair & Body ($20) - Sol de Janeiro Cheirosa 62 Perfume Mist ($43)
Perfume mists have become popular in recent years as affordable alternatives to more expensive eau de parfums. Over the last couple of years, Sol de Janeiro’s signature scent, Cheirosa 62 has become one of the most popular perfume mists on the market, especially among teenagers and younger people. Costing $43 for a 90ml bottle, it is a bit costly but MCoBeauty has come out with its own version of the scent, called No.2 (Salted Caramel and Pistachio) which costs a far more palatable $20 for 90mls. Multiple TikTok creators have shared videos comparing the two products and the consensus is that they are almost identical. MCoBeauty also has four other scents including No.0 (Violet, Orchid & Sandalwood), No.1 (Black Plum & Vanilla), No.3 (Dragonfruit & Jasmine) and No.4 (Vanilla & Macadamia), all of which are very similar to other Sol de Janeiro scents.

MCoBeauty EveryDay Smoothing Body Cream ($34) - Dupe for Sol de Janeiro Brazilian Bum Bum Cream ($41)
Sol de Janeiro’s Brazilian Bum Bum Cream became a viral sensation a few years ago. The cream is marketed to smooth and tighten the appearance of skin and it has received thousands of positive reviews. It is also infused with Sol de Janeiro’s Cheirosa 62 fragrance which has a long lasting scent of pistachio, salted caramel and vanilla. Costing $41, it is definitely on the expensive side when it comes to body cream. If you want a similar product but don’t want to spend over $40, MCoBeauty’s Smoothing Body Cream costs $34, comes in a very similar yellow container and it claims to deeply hydrate and refine skin texture. It also has a pistachio, sandalwood and vanilla scent, so it is all round a very similar product.

If you're interested in saving on other beauty products, we have multiple guides you can check out:

Amelia is an Ecommerce Editor at Getprice who specialises in hunting down great bargains and useful discount codes across a wide variety of products and retailers, curating gift guides for all occasions, and doing the maths to calculate the top-value mobile and internet plans for a variety of needs. Her goal is to help make finding the best online discounts as easy as possible. She loves writing about major deals and sales events to help you get the most bang for your buck at sales time.