Korean Beauty, commonly known as K-Beauty, is the name given to skincare and cosmetic products from South Korea. In recent years, this skincare phenomenon has become hugely popular thanks to influencers promoting it on social media platforms, especially TikTok.
The main draw to K-Beauty products is the innovative ingredients found in a lot of them, including things such as snail mucin, bee venom and pearl extract. These aren’t commonly found in western skincare products, but are prized by K-Beauty fans for their claimed beneficial properties.
K-Beauty also takes a different approach by focusing on preventing skin problems and maintaining hydration, rather than just treating issues as they arise as is often the case in Western skincare.
These factors, along with the impressive results many people have seen from switching to K-Beauty routines, have made it popular among skincare fanatics.
If you’re a K-beauty lover or thinking about trying the popular skincare products for the first time, now’s a great opportunity to grab a deal from Amazon’s Prime Day sale. K-Beauty is generally pretty affordable, but with these discounts it’s even more so. You can pick up cult favourite products from brands such as Corsrx, Laneige and Beauty of Joseon for up to 64% off.
Best K-Beauty Prime Day discounts
