Black Friday is officially here, with both lego.com and many big Aussie retailers offering big discounts on a great range of sets. Find out where you can shop for Lego Black Friday sales below.
About Lego
Lego may have started out as a popular toy for kids, but it’s grown to become so much more than that – including becoming a passion for many adults. Founded in 1932 in Denmark, Lego has gone from selling simple building blocks to creating complex and detailed sets. The Lego brand has also embraced modern pop culture by producing themed sets based on popular franchises such as Star Wars, Harry Potter, Disney and Marvel.
These days, Lego sets can feature over 10,000 parts, making them ridiculously intricate and hard to build – but that’s exactly what appeals to the Lego fanatic. However, these complex sets also come at an expensive price tag, with many of the bestselling Lego sets costing hundreds of dollars, and some costing $1,000 or more.
If you’re a Lego fan looking to save on your next purchase, or if you’re curious and want to try Lego for the first time, we’re here to help you get the best Lego discounts.
Best Lego deals in Australia
Lego sets make great gifts for kids and adults alike, however they can be very expensive. If you’re keen to treat yourself or someone else to a Lego set, here is where you can find all the best deals right now.
Lego sales at major retailers
In Australia, there are numerous retailers who stock Lego, including Amazon, Myer, Target, Kogan and more. Many of these retailers also have regular sales so you can save money if you buy during these dedicated periods. The good news is that sales happen often, especially on Amazon and Kogan, so no matter the time of year, there’ll be a discounted Lego set to be had.
Retailers with Lego sales on now:
Newly released sets
New Lego sets are being released all the time but the major releases usually happen in January, June and August, with up to 100 sets being released at this time. There are also minor releases of new sets most other months. This November there are some new exciting Christmas themed Lego sets as well as other new sets. Here are the most popular ones:
- Lego Icons Poinsettia (10370) - $99.99
- Lego Ideas Disney Tim Burton’s The Nightmare Before Christmas (21351) - $299.99
- Lego Santa’s Delivery Truck (40746) - $32.99
- Lego Mona Lisa (31213) - $169.99
Today's best deals on popular Lego sets
How to save on Lego: our top tips & tricks
Shop during sales: Many retailers that sell Lego hold sales during the year where they discount lots of items including select Lego sets. If you wait for these sale periods to shop, you can probably save some money. The biggest sale periods include EOFY sales in June, Black Friday in November and Boxing Day sales in December and retailers such as Myer, Amazon and Target usually participate in these sales.
Check Amazon AU: There is an official Lego store on Amazon and we’ve seen at least a handful of sets being discounted practically all year round. So if you’re keen on a new set outside of a sale event, head to Amazon first to see if the set you’re after is on sale there before shopping elsewhere.
Look for coupons and discount codes: Coupon codes are a good way to save on purchases from big retailers. If you want to buy a Lego set from a retailer such as Amazon or Myer, we have a dedicated coupon section where you can find current discount codes that can save you money. Check out our Amazon coupon and Myer coupon pages to see how you can save.
Subscribe to Lego’s newsletter: If you’re a massive Lego fan and don’t want to miss out on any new releases or sales, you can sign up to Lego’s email newsletter and get all the latest news sent straight to you.
