iPhones are arguably the most sought after smartphones but they generally come with a hefty price tag, especially if you’re after the newest model. To make sure you know how much you can expect to pay for each model, we’ve put together this guide on the official RRP of each iPhone model still on the market.
Currently, Apple only sells the iPhone 15 (15 and 15 Plus) and iPhone 16 (16, 16 Plus, 16 Pro, 16 Pro Max and 16e) models directly, but you can find some older models at other retailers including JB Hi-Fi, Amazon and Harvey Norman.
The cheapest iPhone still available from Apple is the iPhone 16e which starts from $999 for the 128GB model and the most expensive is the iPhone 16 Pro Max which starts from $2,149.
Here is a breakdown of all the official RRPs for the iPhone models available in Australia:
iPhone 16 prices in Australia
iPhone 16e pricing
Storage | Price |
128GB | $999 |
265GB | $1,199 |
512GB | $1,549 |
- Compare the latest iPhone 16e prices from Aussie retailers to see how much you can save
iPhone 16 pricing
Storage | Price |
128GB | $1,399 |
265GB | $1,599 |
512GB | $1,949 |
- Compare the latest iPhone 16 Plus prices from Aussie retailers to see how much you can save
iPhone 16 Plus pricing
Storage | Price |
128GB | $1,599 |
265GB | $1,799 |
512GB | $2,149 |
- Compare the latest iPhone 16 Plus prices from Aussie retailers to see how much you can save
iPhone 16 Pro pricing
Storage | Price |
128GB | $1,799 |
265GB | $1,999 |
512GB | $2,349 |
1TB | $2,699 |
- Compare live-updated iPhone 16 Pro prices from Australian retailers to find the top deals
iPhone 16 Pro Max pricing
Storage | Price |
256GB | $2,149 |
512GB | $2,449 |
1TB | $2,849 |
- Compare the latest iPhone 16 Pro Max prices from Aussie retailers to see how much you can save
iPhone 15 prices in Australia
The iPhone 15 was released in September 2023 and the range consists of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. Out of these devices, the iPhone 15 is the cheapest and the iPhone Pro Max is the most expensive. Apple no longer sells the iPhone 15 Pro models, however they can be found at various third-party retailers and even some telcos.
iPhone 15 pricing
Storage | Price |
128GB | $1,249 |
256GB | $1,449 |
512GB | $1,799 |
- Compare live-updated iPhone 15 prices from Australian retailers to find the top deals
iPhone 15 Plus pricing
Storage | Price |
128GB | $1,399 |
256GB | $1,599 |
512GB | $1,949 |
- Compare live-updated iPhone 15 Plus prices from Australian retailers to find the top deals
Despite being technically discontinued by Apple, the iPhone 15 Pro models can still be purchased from various third party retailers, including JB Hi-Fi and The Good Guys, alongside Australian telcos including Telstra, Optus and Vodafone. These are the RRPs of the iPhone 15 Pro models:
iPhone 15 Pro pricing
Storage | Price |
256GB | $1,999 |
512GB | $2,147 |
1TB | $2,497 |
- Compare live-updated iPhone 15 Pro prices from Australian retailers to find the top deals
iPhone 15 Pro Max pricing
Storage | Price |
256GB | $2,049 |
512GB | $2,297 |
1TB | $2,647 |
- Compare live-updated iPhone 15 Pro Max prices from Australian retailers to find the top deals
iPhone 14 prices in Australia
The iPhone 14 was launched in September 2022 and the range consists of four different models - the iPhone 14, 14 Plus, 14 Pro and 14 Pro Max. Now that the iPhone 14 is a few generations old, it is no longer sold by Apple and can be harder to find at other retailers. However there are still some major retailers that stock it including JB Hi-Fi and Harvey Norman. Here’s the information on pricing of the iPhone 14:
iPhone 14 pricing
Storage | Price |
128GB | $1,047 |
256GB | $1,247 |
512GB | $1,797 |
- Compare live-updated iPhone 14 prices from Australian retailers to find the top deals
iPhone 14 Plus pricing
Storage | Price |
128GB | $1,247 |
256GB | $1,394 |
512GB | $1,797 |
- Compare live-updated iPhone 14 Plus prices from Australian retailers to find the top deals
iPhone 14 Pro and Pro Max pricing
iPhone SE prices in Australia
The iPhone SE was first released in 2016 and was marketed as a budget friendly version of iPhone, with less sophisticated features and a smaller screen than their mainstream counterparts. Since 2016, Apple has released two more versions of the iPhone SE with the second generation released in 2020 and the third generation arriving in 2022. The latter has now been replaced by the iPhone 16e, but the iPhone SE (3rd generation) can still be purchased from some retailers including JB Hi-Fi, Harvey Norman and select telcos including Telstra.
Here’s the information on pricing of the iPhone SE (3rd Generation):
iPhone SE (3rd Generation) pricing
Storage | Price |
64GB | $719 |
128GB | $787 |
256GB | $965 |
- Compare live-updated iPhone SE (3rd Generation) prices from Australian retailers to find the top deals
FAQs
When is the best time to buy a new iPhone?
If you want to save on an iPhone purchase, we think the best time to buy is usually during a big sales period (such as Black Friday or Boxing Day) the year after the phone was released. For example, if you’re keen to buy an iPhone 16, wait until the first big sales event after the iPhone 17 has been released (which is typically in September for new iPhones). This means the iPhone 16’s RRP will have decreased, and Black Friday and Boxing Day are when we generally see the biggest discounts on newer devices.
What is a good price for a new iPhone?
A good price is really any price lower than the RRP, however the level of discount available will depend on how long the phone has been on the market. As a general rule, these are the rough estimates we recommend looking for if you’re after a ‘good price’ on an iPhone:
- First 6 months after release: 10% off RRP
- 6 months to 1 year from release: 20% off RRP
- 1 year or more after release: 25%+ off RRP
Are there any discount codes or coupons for iPhones?
Potentially! To find out if there are any current discounts on iPhones, check out our selection of Apple Store coupons and electronics discount codes.
How can I save on a new iPhone?
If you want to save on a new iPhone purchase, we have an iPhone buying guide with 5 tips and tricks that can help.
