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  1. The Value of Nothing: How to Reshape Market Society and Redefine Democracy - Book Free Shipping

    "A deeply though-provoking book about the dramatic changes we must make to save the planet from financial madness."—Naomi Klein, author of "The Shock Doctrine" Opening with Oscar Wilde's observation that "nowadays people know the price of everything and the value of nothing," Patel shows how our faith in prices as a way of valuing the world is misplaced. He reveals the hidden ecological and social costs of a hamburger (as much as $200), and asks how we came to have markets in the first place. Both the corporate capture of government and our current financial crisis, Patel argues, are a result of our democratically bankrupt political system. If part one asks how we can rebalance society and limit markets, part two answers by showing how social organizations, in America and around the globe, are finding new ways to describe the world's worth. If we don't want the market to price every aspect of our lives, we need to learn how such organizations have discovered democratic ways in which people, and not simply governments, can play a crucial role in deciding how we might share our world and its resources in common. This short, timely and inspiring book reveals that our current crisis is not simply the result of too much of the wrong kind of economics. While we need to rethink our economic model, Patel argues that the larger failure beneath the food, climate and economic crises is a political one. If economics is about choices, Patel writes, it isn't often said who gets to make them. "The Value of Nothing" offers a fresh and accessible way to think about economics and the choices we will all need to make in order to create a sustainable economy and society.

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  2. Value Pack Marketing + Marketing: A Snapshot - Book Free Shipping

    This pack contains 1 copy of Marketing 9th edition and 1 copy of Marketing: A Snapshot. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career. The text is accompanied by a flexible and completely revised suite of learning and teaching resources designed to inspire creativity and critical thinking and to excite you about the possibilities of a career in marketing. Marketing: A Snapshot is a step-by-step guide to creating a marketing plan. This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets.A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1. Supplementary teaching resources, such as two additional case studies and short and long essay questions, are included with an aim of fostering students' critical thinking and problem solving skills.

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  3. Value Pack Marketing - Real People Real Choices + MyMarketingLab with eText

    This pack contains 1 copy of Marketing: Real People, Real Choices and 1 printed access card to MyMarketingLab + eText. Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.MyMarketingLab is a personalised, interactive learning experience that integrates homework, tutorial assistance, guided solutions and textbook content. It saves you time and helps you focus on what you really need to learn and review, by targeting the learning objectives in each chapter of Marketing: Real People, Real Choices by Solomon.With MyMarketingLab you get access to engaging learning tools, activities, videos, marketing simulation exercises and a time-saving Study Plan which diagnoses your areas of weakness.The duration of access to MyMarketingLab is set by your instructor for your specific unit of study. Note: MyMarketingLab is not a self-study product and should only be purchased when required by an instructor. Need Help? Connect with Pearson Support for assistance with registration, signing in, browser settings, plug-ins, or other system requirements.

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  4. Value Pack Marketing Management Global Edition + MyMarketingLab with eText

    This pack contains 1 copy of Marketing Management Global edition and 1 printed access card to MyMarketingLab with eText.In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Marketing Management helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Keller present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. The duration of access to MyMarketingLab is set by your instructor for your specific unit of study.

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  5. Meat Market Value Pack

    Need Meat?Stop by the Chop Shop for the deal of the day! Meat Market Props Value Pack offers a gory assortment of molded plastic human parts: Gouged eyeballs, severed fingers and ears, a liver, a heart, and brain! All these high protein delicacies are wrapped like a prime cut of beef in a 13.5 x 8.5 package, with nutrition facts on the label. Bon appetit!Item Includes: 1 x Value Pack.Fit and Sizing:34.2cm high x 21.5cm wide x 5cm deep.Fabric and Care:100% Plastic.Please Note: Item not returnable once packaging has been opened.

    $34.99
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  6. Investing the Templeton Way: The Market-Beating Strategies of Value Investing's Legendary Bargain Hunter - Book Free Shipping

    "To buy when others are despondently selling and to sell when others are avidly buying requires the greatest fortitude and pays the greatest ultimate rewards."-Sir John TempletonCalled the "greatest stock picker of the century" by "Money" magazine, legendary fund manager Sir John Templeton is revered as one of the world's premiere value investors, widely known for pioneering global investing and out-performing the stock market over a five-decade span. "Investing the Templeton Way" provides a never-before-seen glimpse into Sir John's timeless principles and methods.Beginning with a review of the methods behind Sir John's proven investment selection process, "Investing the Templeton Way" provides historical examples of his most successful trades and explains how today's investors can apply Sir John's winning approaches to their own portfolios. Detailing his most well-known principle investing at the point of maximum pessimism- this book outlines the techniques Sir John has used throughout his career to identify such points and capitalize on them.Among the lessons to be learned: Discover how to keep a cool head when other investors overreact to bad news Become a bargain stock hunter like Sir John-buy the stocks emotional sellers wish to unload and sell them what they are desperate to buy Search worldwide to expand your bargain inventory Protect your portfolio from yourself through diversification Rely on quantitative versus qualitative reasoning when it comes to selecting stocks Adopt a virtuous investment strategy that will endure in all market conditions

    $41.99
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  7. Good Stocks Cheap: Value Investing with Confidence for a Lifetime of Stock Market Outperformance - Book Free Shipping

    Bull market? Bear market? Power through both with the three-part value investing model proven to pinpoint stocks that supercharge any portfolio Good Stocks Cheap provides a low-risk, easy-to-understand approach to the money management style that has made value investors like Warren Buffet and Seth Klarman so rich. Marshall's proven framework integrates the three disciplines that successful value investors rely upon-finance, strategy, and psychology-to help you crush standard returns over the long run. This model works in overheated markets by showing which companies are likely to excel operationally over time; and in downturns, by revealing which of these outperformers are most underpriced and best to buy.

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  8. IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication - Book Free Shipping

    This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his breakthrough book "Integrated Marketing Communications", Don Schultz first showed marketers how to integrate internal and external communication into a dynamic, value-adding asset. In "IMC - The Next Generation", Schultz teams with Heidi Schultz to offer updated insights on today's newly powerful business and communication model using the IMC approach. Let it show you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.'Having pioneered the concept of integrated marketing communications (IMC), Don and Heidi Schultz now show all of the strategic and tactical steps that will make the 'new marketing' work for you.I will gladly recommend this book to CMOs and CEOs who want to win using a combination of strong brand building and direct-to-customer marketing' - Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University, and author of "Marketing Management". 'Don and Heidi Schultz have placed IMC where it belongs - at the center of the organization as a core business strategy to drive long-term shareholder value. The book is fundamental in scope, detailed in its analysis, and far-reaching in its implications' - Shekar Swamy, President, R K SWAMY/BBDO Advertising Ltd.'A marketing book that every senior executive has to read. Don and Heidi have the ability to communicate IMC principles with compelling simplicity, using practical examples to support well-thought theories' - John Wallis, Senior Vice President Marketing, Hyatt International Corporation.'In this new centerpiece for IMC, Don and Heidi present a comprehensive and actionable road

    $69.25
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  9. Value Pack Principles of Marketing + Mymarketinglab with Etext - Book Free Shipping

    This pack contains 1 copy of Principles of Marketing 6ed and 1 printed access card providing access to MyMarketingLab + eText. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value-creating and capturing it-drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement. BREAK THROUGH to engaging learning experiences MyMarketingLab is a total eLearning solution. Through rewarding experiences that personalise learning, MyMarketingLab has a measurably positive impact on teaching, learning and retention.MyMarketingLab helps instructors create automatically graded learning activities based on the learning objectives in each chapter in the accompanying text. This provides an efficient and effective outcome for both students and instructors and an even better teaching and learning experience. The new version of MyMarketingLab features a simplified user interface and easier integration with most Learning Management Systems. Benefits for students When packaged with the new Australian edition of Principles of Marketing by Armstrong, you get quick and easy access to: *Dynamic Study Modules! Adaptive eLearning tools which continuously assess your responses and provide extra practice, but only in the areas where you need to spend your time. Each Dynamic Study Module, accessed by computer, smartphone or

    $156.99
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  10. The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value - Book Free Shipping

    HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders–and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas. MOBILIZE YOUR TEAM: Build and hone a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works–and what doesn't–in marketing's digital age.By zeroing in on the value creation zone ("V-Zone") –the all-important overlap between your company's and customers' needs–you'll be able to help the business win in the market –and achieve your career goals. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

    $37.99
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  11. Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value - Book Free Shipping

    The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. The successful organizations of the future will be those that can put these principles into practice: this book shows you how.

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  12. Business Market Management: Understanding, Creating, and Delivering Value - Book Free Shipping

    Anderson builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective–rather than a purely American one–Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships. For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

    $447.99
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  13. Value Pack Strategic Brand Management (Global Edition) + Marketing in Focus - Book Free Shipping

    This pack contains 1 copy of Strategic Brand Management (Global Edition) and 1 copy of Marketing in Focus. Marketing in Focus has been designed to be easily integrated within an introductory unit; it provides an introduction to the GFC and helps foster analysis and discussion through the inclusion of six case summaries of stories that were recently in the news. To help you as an instructor these cases come with guided answers. The opening chapter presents a summary of: * how the GFC evolved * how the crisis effected real economies around the world * the policies that were created to deal with the crisis * and provides a necessary conceptual framework for the cases which follow * An overview contextualises how the GFC has impacted marketing. * Five case studies follow with accompanying questions to help facilitate individual analysis and/or group discussion * For each case study, a set of guided answers are available for instructors to further aide easy integration. Keller's Strategic Brand Management provides insights into profitable brand strategies by building, measuring, and managing brand equity.The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

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  14. Value Pack Marketing: Real People Real Choices + Mymarketinglab with Etext - Book Free Shipping

    This pack contains 1 copy of Marketing: Real People, Real Choices and 1 printed access card to MyMarketingLab + eText. Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices. MyMarketingLab is a personalised, interactive learning experience that integrates homework, tutorial assistance, guided solutions and textbook content. It saves you time and helps you focus on what you really need to learn and review, by targeting the learning objectives in each chapter of Marketing: Real People, Real Choices by Solomon.With MyMarketingLab you get access to engaging learning tools, activities, videos, marketing simulation exercises and a time-saving Study Plan which diagnoses your areas of weakness. The duration of access to MyMarketingLab is set by your instructor for your specific unit of study. Note: MyMarketingLab is not a self-study product and should only be purchased when required by an instructor. Need Help? Connect with Pearson Support for assistance with registration, signing in, browser settings, plug-ins, or other system requirements.

    $156.99
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  15. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets - Book Free Shipping

    Business-to-business markets–what the authors call "business markets"–account for a huge proportion of the total GNP in the United States and in other industrialized nations. However, many companies competing in business markets–typically commodity markets or those susceptible to commodization–must continually resist the relentless price pressures of their clients' purchasing managers. Incented to reduce their firm's procurement costs, purchasing agents argue that their supplier's product or service is a commodity, i.e. an easily replaceable equivalent. In such an environment, business market firms typically struggle to convince customers of the "value" of their offerings rather than simply focusing on the price. This book presents a compelling approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position. Many of the examples will come from outside the USA. Audience: Senior management teams and senior managers in marketing and sales in the business-to-business world, in such markets as agricultural equipment (e.g.,John Deere), automotive parts (e.g., Bosch), chemicals (e.g., Dow Chemicals), and oil and gas (e.g., Shell) as well as personal computers (e.g., Sun, Dell, Microsoft), telecommunications (e.g., Cisco, Lucent, Level 3, BT), and financial services (e.g., Amex, Morgan Stanley).

    $52.99
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  16. Big Data Marketing: Engage Your Customers More Effectively and Drive Value - Book Free Shipping

    Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

    $37.49
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  17. CIM - 6 Delivering Customer Value Through Marketing - Book Free Shipping

    As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.

    $50.49
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  18. Emerging Markets: Strategies for Competing in the Global Value Chain - Book Free Shipping

    The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits. Packed with in-depth case studies of multinationals from both sides of emerging markets, including Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA, Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available. Online supporting resources include lecture slides that align with each chapter.

    $75.99
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  19. The 4 A's of Marketing: Creating Value for Customer, Company and Society - Book Free Shipping

    The authors present a powerful and tested approach that helps managers see a business s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A s, using a blend of marketing and non-marketing resources.The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them.Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer s eyes. This ability has become an absolute necessity for success in today s hyper-competitive marketplace.

    $83.99
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    Caravan Cover with Zip 16-19ft

    This Caravan Cover is provides the perfect protection for your caravan the outer super-reflective coating is designed to protect your caravan or camper from the harsh Australian elements keep your caravan looking like the day you bought it.These covers are designed to be easily fitted with elastic hems around the front and rear as well as adjustable straps which pass under the body from side to side. The straps are adjustable to around 2.8m and have quick-release fitting clips to make securing the cover quick and easy.One side of the cover is fitted with 2 zips so you can access the interior with the cover on.You can fit the cover either way around to suit the opening on your caravan. The side can then be rolled up and secured with the handy hook-and-loop straps.This polypropylene micro fibre design is the best solution to provide a tough breathable material without holes.

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