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  1. The authors present a powerful and tested approach that helps managers see a business s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these…

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  2. "A deeply though-provoking book about the dramatic changes we must make to save the planet from financial madness."—Naomi Klein, author of "The Shock Doctrine" Opening with Oscar Wilde's observation that "nowadays people know the price of everything and the value of nothing," Patel shows how our…

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  3. HOW TO SUCCEED AS A MARKETING LEADER IN TODAY’S GLOBAL, DIGITAL WORLD.What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders—and discovered 12 essential traits that can make or…

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  4. Need Meat?Stop by the Chop Shop for the deal of the day! Meat Market Props Value Pack offers a gory assortment of molded plastic human parts: Gouged eyeballs, severed fingers and ears, a liver, a heart, and brain! All these high protein delicacies are wrapped like a prime cut of beef in a 13.5" x…

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  5. Power through the ups and downs of the market with the Value Investing Model. Stock prices fluctuate unpredictably. But company values stay relatively steady. This insight is the basis of value investing, the capital management strategy that performs best over the long term. With Good Stocks Cheap…

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  6. WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader , by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest…

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  7. The authors present a powerful and tested approach that helps managers see a business s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these…

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  8. Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders…

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  9. HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders–and discovered 12 essential traits that can make or…

    $37.99
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  10. "To buy when others are despondently selling and to sell when others are avidly buying requires the greatest fortitude and pays the greatest ultimate rewards."-Sir John TempletonCalled the "greatest stock picker of the century" by "Money" magazine, legendary fund manager Sir John Templeton is…

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  11. As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.

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  12. The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses…

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  13. The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa…

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  14. Bull market? Bear market? Power through both with the three-part value investing model proven to pinpoint stocks that supercharge any portfolio Good Stocks Cheap provides a low-risk, easy-to-understand approach to the money management style that has made value investors like Warren Buffet and Seth…

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  15. Business-to-business markets–what the authors call "business markets"–account for a huge proportion of the total GNP in the United States and in other industrialized nations. However, many companies competing in business markets–typically commodity markets or those susceptible to commodization–must…

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  16. This pack contains 1 copy of Strategic Brand Management (Global Edition) and 1 copy of Marketing in Focus. Marketing in Focus has been designed to be easily integrated within an introductory unit; it provides an introduction to the GFC and helps foster analysis and discussion through the inclusion…

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  17. This pack contains 1 copy of Marketing 9th edition and 1 copy of Marketing: A Snapshot. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the…

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