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What to consider when shopping for men's cologne Once you’ve found your favourite fragrance, shopping for men’s cologne online can make for some serious savings over in-store purchases. Obviously this kind of choice is really a matter of preference, and certain aftershaves work better for certain people due to the chemical interactions, so sample a few in person before you decide on one that’s right for you, then stock up online and save big. Generally speaking, you’ll have more luck trying out a bottle of something like Versace, Hugo Boss or Calvin Klein as they’re well-known and respected, but this is just a starting point. Choosing the right perfume takes time, but once you’ve found it, you’re set.