Nikon Coolpix W300 - Rough and ready for the outdoor life The latest waterproof camera from Nikon, this Coolpix W300, is perfect for travelers and outdoor types, pairing exceptional rugged features with beautiful imaging capabilities. Safe to be used in the ocean, at the snow and in extreme weather conditions, the W300 is game if you are; 30m waterproof, 2.4m shockproof, -10 degrees freezeproof and dustproof. A high-performance, versatile lens sits at the front of the W300, suitable for all scenarios, whether your camera is accompanying you on a hiking weekend, getaway at the slopes, or a very average family reunion. The reasons for this flexibility are the 5x optical zoom range which starts at 24mm and a bright aperture which is f2.8 with the lens at its widest. Hybrid VR is available, working its hardest to ensure bumps and grinds are masked, leaving just the smooth, crystal-clear results. Both Videos and stills taken with the W300 are sublime, with a 16MP backside illuminated CMOS sensor and 4K UHD resolution video at your disposal, as well as timelapse and superlapse video modes, helping you to try out your directors hand. An ergonomic button layout and comfortable grip ensure the Coolpix W300 can be used confidently in all conditions, even in extreme weather, underwater, or when you are wearing gloves. A handy LED light button helps to light up subjects in the dark either for shooting or navigating or exploring. For the adventurer in all of us, this camera comes equipped with various tools that will help you familiarise yourself with and master the great outdoors; GPS, eCompass, Altimeter and a depth gauge. Built-in Wi-Fi connectivity allows you to utilise Nikon's own, exciting SnapBridge feature, for the quick and easy transfer of images to social networking sites.