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  1. Brand New Me : More honest, heart-warming and hilarious antics from reality TV's biggest star

    $30.75
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  2. Charlotte Crosby is one of the nation’s best loved and funniest TV stars.Here in BRAND NEW ME Charlotte talks us through an incredibly busy year, making us laugh as ever with her funny moments (like when her mum woke up on Christmas morning to find her passed out naked by her new swimming pool) but also opening up about the difficult months surrounding her shock departure from Geordie Shore, betrayal and her heartbreaking ectopic pregnancy. After working through her loss by bravely speaking out, she is now an ambassador of the Ectopic Pregnancy Trust, helping raise awareness of the symptoms so other women can get early treatment and help.So welcome to BRAND NEW ME, the next chapter in Charlotte’s life: businesswoman, TV presenter, charity spokesperson, stronger than ever, inspiring us with her work ethic, smashing it with her style and still making us wet our pants laughing.

    $16.25
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  3. For fans of ME ME ME, this is the next chapter in Charlotte Crosby's life - Celebrity Big Brother winner, MTV presenter, fitness DVD and book bestseller and one of the UK's best loved and funniest reality stars. In the two years since ME ME ME, national sweetheart Charlotte Crosby could not have been busier. Her jam-packed TV schedule has included appearances on some of the nation's favourite shows such as Celebrity Juice and This Morning, she is the presenter of MTV's new hit show Just Tattoo of Us and is now the face of her very own make-up range, Flique. Here in BRAND NEW ME Charlotte talks us through an incredibly busy year, making us laugh as ever with her funny moments (like when her mum woke up on Christmas morning to find her passed out naked by her new swimming pool) but also opening up about the difficult months surrounding her shock departure from Geordie Shore, betrayal and her heartbreaking ectopic pregnancy. After working through her loss by bravely speaking out, she is now an ambassador of the Ectopic Pregnancy Trust, helping raise awareness of the symptoms so other women can get early treatment and help if they find themselves going through a similar experience. So welcome to BRAND NEW ME, the next chapter in Charlotte's life: businesswoman, TV presenter, charity spokesperson, stronger than ever, inspiring us with her work ethic, smashing it with her style and still making us wet our pants laughing.

    $26.49
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  4. For fans of ME ME ME, this is the next chapter in Charlotte Crosby's life - Celebrity Big Brother winner, MTV presenter, fitness DVD and book bestseller and one of the UK's best loved and funniest reality stars. In the two years since ME ME ME, national sweetheart Charlotte Crosby could not have been busier. Her jam-packed TV schedule has included appearances on some of the nation's favourite shows such as Celebrity Juice and This Morning, she is the presenter of MTV's new hit show Just Tattoo of Us and is now the face of her very own make-up range, Flique. Here in BRAND NEW ME Charlotte talks us through an incredibly busy year, making us laugh as ever with her funny moments (like when her mum woke up on Christmas morning to find her passed out naked by her new swimming pool) but also opening up about the difficult months surrounding her shock departure from Geordie Shore, betrayal and her heartbreaking ectopic pregnancy. After working through her loss by bravely speaking out, she is now an ambassador of the Ectopic Pregnancy Trust, helping raise awareness of the symptoms so other women can get early treatment and help if they find themselves going through a similar experience. So welcome to BRAND NEW ME, the next chapter in Charlotte's life: businesswoman, TV presenter, charity spokesperson, stronger than ever, inspiring us with her work ethic, smashing it with her style and still making us wet our pants laughing.

    $30.72
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  5. New Brand New Brand Tracy 100ml EDP Women's Perfume

    Tracy is a creative aroma, designed by the house of New Brand. This is a creative aromatic fragrance for women. It is designed to appease a range of aroma preferences. New Brand Tracy Perfume by New Brand, Tracy is a creative aroma, designed by the house of new brand. Women can wear this feminine and resolute scent on a range of occasions. The intensely sweet blended floral notes create a soothing and refreshing aroma. Women with a craving for bold floral notes will be pleased with this creation. The fruity notes of sparkling citrus accentuate.

    Price:
    $14.77
  6. New Brand Extasia 100ml EDP Women's Perfume

    New Brand Extasia 100ml EDP Women's Perfume Extasia Perfume by New Brand, This is a wonderful warm floral perfume . Very romantic and easy to wear. A classy floral bouquet that will keep you coming back. It is a blend of pomegranate, black violet, black orchid, lotus, persimmon and mahogany wood.

    Price:
    $15.78 - $43.88
  7. Lucky Brand Lucky You 100ml EDT Women's Perfume

    A fresh citrus-fruity floral fragrance for modern women. Delivers a touch of femininity, seduction and sensuality. Brings you a crisp, soft and warm scent. Top notes are ruby red grapefruit, green leaves, water hyacinth. Heart notes are star jasmine, peony, and blue poppy. Base notes are sandalwood, musk and amber milk.

    Price:
    $18.85 - $51.25
  8. Lucky Brand Lucky Number 6 50ml EDP Women's Perfume
    Price:
    $37.18 - $57.86
  9. Lucky Brand Lucky You 100ml EDC Men's Cologne

    Lucky You is a modern yet timeless fragrance for men. Sharp, inviting, warm and masculine. Features notes of Tamarind and Cotton Flower. Blended with notes of musk and woods. Perfect for daytime or casual wear.

    Price:
    $35.95
  10. A Secret History of Brands : The Dark and Twisted Beginnings of the Brand Names We Know and Love

    $24.75
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  11. Lucky Brand Lucky You 50ml EDT Women's Perfume

    A fresh citrus-fruity floral fragrance for modern women. Delivers a touch of femininity, seduction & sensuality. Brings you a crisp, soft & warm scent. Top notes are ruby red grapefruit, green leaves, water hyacinth. Heart notes are star jasmine, peony, blue poppy. Base notes are sandalwood, musk, amber milk.

    Price:
    $45
  12. Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question–the missing gap in the market–to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand–from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.With more than 1,000 vibrant illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

    $47.99
    FREE shipping
  13. The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject. Almost every university offers courses in this area; new journals have formed that focus on brand issues; and an ever-increasing number of books and research articles attest to the growing attention paid to brands and their management. As work on brands and brand management flourishes now as it has never done before, this new title in the Routledge series, Critical Perspectives on Business and Management, meets the need for an authoritative reference work to make sense of the subject's vast literature and the continuing explosion in research output. Edited by Richard Elliott, a prominent scholar in the field, Brands and Brand Management is a four-volume collection of classic and contemporary contributions. It brings together material drawn from the plethora of international business and management journals, as well as excerpts from key books and harder-to-find sources.This one-stop resource gathers not just the most important work on brands and how to manage them, but also key research on the fast-developing area of corporate reputation; the emerging areas of managing brands across cultures; and criticism of brands as pernicious elements of globalization.The first of the four volumes is dedicated to the historical antecedents of brands. It collects research exploring their evolution from signals of provenance and quality to their current status as carriers of symbolic meaning and trust. Volume II brings together the most important writing on the measurement and management of brand equity, including the two major proprietary approaches to the diagnosis of brand health. Volume III gathers the best and most influential thinking on corporate brands and business-to-business br

    $1,419.49
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  14. What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights.Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate the marketing professional just as much as those who are simply curious as to how premium brands tick.

    $37.99
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  15. Lecturers/Instructors - Request a free digital inspection copy hereA fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It's introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers' awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It's indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It's immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It's inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It's irreverent - branding is not always a deadly serious business! It's intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It's inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

    $60.49
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  16. Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

    $81.49
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  17. Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.

    $31.99
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  18. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. These passion brands show the way to marketing in the 21st century. Drawing on both research and academic theory, the authors provide a practical, systematic approach to the business of transforming brands into passion brands. "Creating Passion Brands" shows what really counts at the heart of branding today.

    $54.49
    FREE shipping
  19. Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right.Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including:The 6 most powerful sources of brand differentiation5 elements that trigger brand insistenceTurning brand strategy into advertisingOnline brandingPrivate label brandsCreating "category of one" brandsSocial responsibility, sustainability, and storytelling60 nontraditional marketing techniquesMetricsA treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.

    $44.99
    FREE shipping
  20. The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.

    $54.49
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