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  1. Lucky Brand Lucky You 100ml EDT Women's Perfume

    A fresh citrus-fruity floral fragrance for modern women. Delivers a touch of femininity, seduction and sensuality. Brings you a crisp, soft and warm scent. Top notes are ruby red grapefruit, green leaves, water hyacinth. Heart notes are star jasmine, peony, and blue poppy. Base notes are sandalwood, musk and amber milk.

    $18.85 - $42
  2. Lucky Brand Lucky You 100ml EDC Men's Cologne

    Lucky You is a modern yet timeless fragrance for men. Sharp, inviting, warm and masculine. Features notes of Tamarind and Cotton Flower. Blended with notes of musk and woods. Perfect for daytime or casual wear.

  3. Lucky Brand Lucky You 50ml EDT Women's Perfume

    A fresh citrus-fruity floral fragrance for modern women. Delivers a touch of femininity, seduction & sensuality. Brings you a crisp, soft & warm scent. Top notes are ruby red grapefruit, green leaves, water hyacinth. Heart notes are star jasmine, peony, blue poppy. Base notes are sandalwood, musk, amber milk.

  4. New Brand New Brand Tracy 100ml EDP Women's Perfume

    Tracy is a creative aroma, designed by the house of New Brand. This is a creative aromatic fragrance for women. It is designed to appease a range of aroma preferences. New Brand Tracy Perfume by New Brand, Tracy is a creative aroma, designed by the house of new brand. Women can wear this feminine and resolute scent on a range of occasions. The intensely sweet blended floral notes create a soothing and refreshing aroma. Women with a craving for bold floral notes will be pleased with this creation. The fruity notes of sparkling citrus accentuate.

  5. New Brand Extasia 100ml EDP Women's Perfume

    New Brand Extasia 100ml EDP Women's Perfume Extasia Perfume by New Brand, This is a wonderful warm floral perfume . Very romantic and easy to wear. A classy floral bouquet that will keep you coming back. It is a blend of pomegranate, black violet, black orchid, lotus, persimmon and mahogany wood.

  6. Lucky Brand Lucky Number 6 50ml EDP Women's Perfume
    $50.59 - $56.69
  7. The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.

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  8. Lecturers/Instructors - Request a free digital inspection copy hereA fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It's introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers' awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It's indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It's immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It's inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It's irreverent - branding is not always a deadly serious business! It's intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It's inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

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  9. For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act. In BRAND SEDUCTION, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories and actual examples, BRAND SEDUCTION shows you how to decode, build and use these hidden brand fantasies to grow your brand and business. You'll learn: *The surprising unconscious side of brands. *The biggest myths about consumer psychology. *The real role of emotions in building brands. *Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work and how they are built.BRAND SEDUCTION digs deeper into the nature of brands, how they exist and behave in the mind and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses. "Powerful, profound and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters. Marketing is far too powerful to be wasted on manipulation." Seth Godin Author All Marketers Are Liars "Daryl Weber's Brand Seduction is jam-packed with fascinating research and actionable insights. Weber shares the science of decision-making simply and clearly, which makes his book perfect for marketing practitioners, academics, and consumers alike. If you're fascinated by what makes consumers tick, this book's for you." Adam Alter Associate Professor of Marketing at NYU Stern School of Business Author of New York Times Bestseller, Drunk

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  10. Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right.Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including:The 6 most powerful sources of brand differentiation5 elements that trigger brand insistenceTurning brand strategy into advertisingOnline brandingPrivate label brandsCreating "category of one" brandsSocial responsibility, sustainability, and storytelling60 nontraditional marketing techniquesMetricsA treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.

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  11. Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.

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  12. Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.

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  13. The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

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  14. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. These passion brands show the way to marketing in the 21st century. Drawing on both research and academic theory, the authors provide a practical, systematic approach to the business of transforming brands into passion brands. "Creating Passion Brands" shows what really counts at the heart of branding today.

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  15. Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney into brands in their own right.This third edition of the international best seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyzes every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.Snappy and journalistic, "Fashion Brands" exposes how the use of advertising, store design and the media has altered our fashion "sense" and reveals how a mere piece of clothing can be transformed into something with mystical allure.

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  16. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: "The 11 Immutable Laws of Internet Branding"Smart and accessible, "The 22 Immutable Laws of Branding" is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining "The 22 Immutable Laws of Branding" and "The 11 Immutable Laws of Internet Branding, " this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so."The 22 Immutable Laws of Branding" also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. "The 22 Immutable Laws of Branding" is the essential primer on building a category-dominating, world-class brand.

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  17. Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

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  18. Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.

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  19. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

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The TV has been the centre of the modern family's audio-visual entertainment for generations. The concept of the TV remained the same for several decades of its existence, going from monochrome to colour, and then becoming slimmer, lighter and now even curved, with matching improvements in picture quality. They went from boxes to flat screen TVs, plasmas, LCDs and OLED displays. Today's 'smart' TVs offer high-definition 1080p or 4K (aka UHD) picture quality and provide access to the internet, apps and online streaming video. The big four television makers are Sony, Samsung, LG and Panasonic and with high-end sets now offering excellent colour and contrast ratios, UHD resolutions and HDR support, they still remain the entertainment hub of many a household.
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