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  1. Lucky Brand Lucky You 100ml EDT Women's Perfume

    A fresh citrus-fruity floral fragrance for modern women. Delivers a touch of femininity, seduction and sensuality.… more info

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    $18.85 - $56
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  2. Lucky Brand Lucky You 100ml EDC Men's Cologne

    Lucky You is a modern yet timeless fragrance for men. Sharp, inviting, warm and masculine. Features notes of Tamarind… more info

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    $30
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  3. Lucky Brand Lucky You 50ml EDT Women's Perfume

    A fresh citrus-fruity floral fragrance for modern women. Delivers a touch of femininity, seduction & sensuality. Brings… more info

    Price:
    $46.61
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  4. New Brand New Brand Tracy 100ml EDP Women's Perfume

    Tracy is a creative aroma, designed by the house of New Brand. This is a creative aromatic fragrance for women. It is… more info

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    $15.18
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  5. Power Brands - Measuring, Making, and Managing Brand Success 3E - Book Free Shipping

    Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.

    $58.49
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  6. Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands - Book Free Shipping

    For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act. In BRAND SEDUCTION, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories and actual examples, BRAND SEDUCTION shows you how to decode, build and use these hidden brand fantasies to grow your brand and business. You'll learn: *The surprising unconscious side of brands. *The biggest myths about consumer psychology. *The real role of emotions in building brands. *Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work and how they are built.BRAND SEDUCTION digs deeper into the nature of brands, how they exist and behave in the mind and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses. "Powerful, profound and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters. Marketing is far too powerful to be wasted on manipulation." Seth Godin Author All Marketers Are Liars "Daryl Weber's Brand Seduction is jam-packed with fascinating research and actionable insights. Weber shares the science of decision-making simply and clearly, which makes his book perfect for marketing practitioners, academics, and consumers alike. If you're fascinated by what makes consumers tick, this book's for you." Adam Alter Associate Professor of Marketing at NYU Stern School of Business Author of New York Times Bestseller, Drunk

    $32.64
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  7. Brand New.: The Shape of Brands to Come. - Book Free Shipping

    Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.

    $31.99
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  8. Creating Passion Brands: How to Build Emotional Brand Connection with Customers - Book Free Shipping

    Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. These passion brands show the way to marketing in the 21st century. Drawing on both research and academic theory, the authors provide a practical, systematic approach to the business of transforming brands into passion brands. "Creating Passion Brands" shows what really counts at the heart of branding today.

    $54.49
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  9. Brand Aid: a Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position - Book Free Shipping

    Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right.Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including:The 6 most powerful sources of brand differentiation5 elements that trigger brand insistenceTurning brand strategy into advertisingOnline brandingPrivate label brandsCreating "category of one" brandsSocial responsibility, sustainability, and storytelling60 nontraditional marketing techniquesMetricsA treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.

    $44.99
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  10. Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time - Book Free Shipping

    What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

    $27.49
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  11. Brands and Brand Management - Book Free Shipping

    The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject. Almost every university offers courses in this area; new journals have formed that focus on brand issues; and an ever-increasing number of books and research articles attest to the growing attention paid to brands and their management. As work on brands and brand management flourishes now as it has never done before, this new title in the Routledge series, Critical Perspectives on Business and Management, meets the need for an authoritative reference work to make sense of the subject's vast literature and the continuing explosion in research output. Edited by Richard Elliott, a prominent scholar in the field, Brands and Brand Management is a four-volume collection of classic and contemporary contributions. It brings together material drawn from the plethora of international business and management journals, as well as excerpts from key books and harder-to-find sources.This one-stop resource gathers not just the most important work on brands and how to manage them, but also key research on the fast-developing area of corporate reputation; the emerging areas of managing brands across cultures; and criticism of brands as pernicious elements of globalization.The first of the four volumes is dedicated to the historical antecedents of brands. It collects research exploring their evolution from signals of provenance and quality to their current status as carriers of symbolic meaning and trust. Volume II brings together the most important writing on the measurement and management of brand equity, including the two major proprietary approaches to the diagnosis of brand health. Volume III gathers the best and most influential thinking on corporate brands and business-to-business br

    $1,419.49
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  12. Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand - Book Free Shipping

    The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.

    $54.49
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  13. Branding for the Public Sector: Creating, Building and Managing Brands People Will Value - Book Free Shipping

    How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. * Presents strategies and actions for building a powerful, memorable public sector brand * Explains why the public sector will be the next huge growth sector in branding * Explores the competencies needed to successfully manage a public sector brand

    $46.99
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  14. Brand Success: How the World's Top 100 Brands Thrive and Survive - Book Free Shipping

    Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world’s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, "Brand Royalty" is a great resource for brand managers, marketers and students.

    $41.49
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  15. Brands and Brand Management - Book Free Shipping

    Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

    $81.49
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  16. A Better Brand: A Guide to Creating and Evolving Brands - Book Free Shipping

    Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point–market leader or struggling competitor–any organization that follows this step-by-step guide will end up with a better brand.

    $60.49
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  17. Fashion Brands: Branding Style from Armani to Zara - Book Free Shipping

    Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney into brands in their own right.This third edition of the international best seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyzes every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.Snappy and journalistic, "Fashion Brands" exposes how the use of advertising, store design and the media has altered our fashion "sense" and reveals how a mere piece of clothing can be transformed into something with mystical allure.

    $37.99
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  18. What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest - Book Free Shipping

    Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built?and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

    $35.49
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  19. Branding Your Business: Promote Your Business, Attract Customers, Build Your Brand Through the Power of Emotion - Book Free Shipping

    The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

    $34.49
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The TV has been the centre of the modern family's audio-visual entertainment for generations. The concept of the TV remained the same for several decades of its existence, going from monochrome to colour, and then becoming slimmer, lighter and now even curved, with matching improvements in picture quality. They went from boxes to flat screen TVs, plasmas, LCDs and OLED displays. Today's 'smart' TVs offer high-definition 1080p or 4K (aka UHD) picture quality and provide access to the internet, apps and online streaming video. The big four television makers are Sony, Samsung, LG and Panasonic and with high-end sets now offering excellent colour and contrast ratios, UHD resolutions and HDR support, they still remain the entertainment hub of many a household.
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