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  1. From her controversial rise and fall from power at Google, to her dramatic reshaping of Yahoo's work culture, people are obsessed with, and polarised by, Marissa Mayer's every move. She is full of fascinating contradictions: a feminist who rejects feminism, a charmer in front of a crowd who can't hold eye contact in one-on-ones, and a geek who is Oscar de la Renta's best customer. Marissa Mayer and the Fight to Save Yahoo! tells her story. Back in the 1990s, Yahoo was the internet. It was also a $120 billion company. But just as quickly as it became the world's most famous internet company, it crashed to earth during the dotcom bust. And yet, Yahoo is still here, with nearly a billion people visiting it each month. Marissa Mayer and the Fight to Save Yahoo! tells the fly-on-the-wall story of Yahoo's history for the first time, getting inside the board room as executives make genius calls and massive blunders.Dan Loeb, a tough-talking hedge fund manager, set his sights on Yahoo in 2011. He grew up idolising the corporate raiders of the 1980s, building a career being more vicious than any of them.Without Loeb's initiative, Marissa Mayer would never have been given her chance to save the company. This book tells the tale of how Dan Loeb spotted the real problem inside Yahoo - its awful board - and tore it apart, getting two CEOs fired in the process.When Marissa Mayer first started at Yahoo in 2012, the car parks would empty every week by 4.00 p.m. on Thursday. Over the next two years she made plenty of mistakes, but she learned from them. Now Yahoo's culture is vibrant and users are coming back. In Marissa Mayer and the Fight to Save Yahoo! Nicholas Carlson also explores what may be the internet's first real turnaround.

    $21.49
    FREE shipping
  2. Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profitsThis full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo and Google. You'll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. "How to Make Money Online with eBay, Yahoo , and Google" explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.

    $51.74
    FREE shipping
  3. An in-depth biography of Marissa Mayer, the saviour of Yahoo. From her controversial rise and fall from power at Google, to her dramatic reshaping of Yahoo's work culture, people are obsessed with, and polarised by, Marissa Mayer's every...

    $19.99
    FREE shipping
  4. WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter "The Yahoo Style Guide." From Yahoo , a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:Shape your text for online readingConstruct clear and compelling copyWrite eye-catching and effective headingsDevelop your site's unique voiceStreamline text for mobile usersOptimize webpages to boost your chances of appearing in search resultsCreate better blogs and newslettersLearn easy fixes for your writing mistakesWrite clear user-interface textThis essential sourcebook—based on internal editorial practices that have helped Yahoo writers and editors for the last fifteen years—is now at "your" fingertips.

    $43.99
    FREE shipping
  5. Turn browsers into buyers, boost traffic, and moreBuild your store from scratch, or make the one you have more profitableHis online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo Store secrets for planning, building, and managing an online store that delivers the goods Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.Discover how to Use the Yahoo Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines

    $38.99
    FREE shipping
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