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  1. Get the expert perspective and practical advice on big dataThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications.Learn what big data is, and how it will transform the enterpriseExplore why major corporations are betting their companies on marketing technologyRead case studies of big data winners and losersDiscover how to change privacy and security, and remodel marketingBetter information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.About the Author Russell Glass is the Head of B2
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  2. Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game's design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner:Describes the deepest and most fundamental principles of game designDemonstrates how tactics used in board, card, and athletic games also work in top-quality video gamesContains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online gamesThe Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.
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  3. . Free Mobile-Friendly eGuide: Redeem your access code to unlock the full strategy guide, formatted for use from any web-enabled device. The enhanced eGuide offers tutorial and expertvideos, alternate tactics, bonus content, updates, and more all optimized for a second-screen experience. . 100% Completion Guide Covers every main mission, side mission, investigation, and collectible to deliver the full experience in the most anticipated new franchise of the year. . Dedicated Multiplayer chapterdetails all online contracts and maps including expert advice on hacking, tailing, races, decryption, and notoriety. . Highly detailed mapscover every inch of the massive open world setting, charting the most rewarding path to every secret collectible. . Comprehensive Training Details everything from the basics of exploring Chicago to hacking, unlocking Skills, and advanced tactical advice that will help you optimize your gameplay. . Platforms Covered: PC, Xbox 360, Xbox One, PlayStation®3, and PlayStation®4.”
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  4. The Disney Infinity: Disney Originals Prima Official Game Guide includes: Character Breakdown Learn how to use the new characters which include Merida, Maleficent, Donald Duck and Aladdin Expansive Toy Box Catalog Thousands of toys covered for both 1.0 and 2.0 Editions Skill Tree Info Find out the skill tree info for both Disney Originals and 1.0 Edition characters Power Discs Comprehensive coverage of all Power Discs for both 1.0 and 2.0 Editions FREE mobile friendly eGuide access Every print guide comes with a code giving access to the eGuide”
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  5. Discover the incredible story behind Minecraft, one of the world's best loved and most played games. Find out how Mojang, the makers of Minecraft, grew from a small tech start-up into a gaming company worth $2.5 billion in under 10 years....
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  6. The Game of Thrones Puzzle Quest will whirl you across Westeros and beyond on a stunning voyage through the glorious realm so beautifully portrayed in the television series and so vividly described in the novels. Within the pages of this book,...
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  7. Discover the incredible story behind one of the world's largest technology companies. Find out how Samsung grew from a small food export company to become the manufacturer of so many of the must-have gadgets in just 50 years. This title looks...
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  8. Ages: 7 -12 With more than 100 million registered Minecraft accounts and rights picked up by Warner Brothers for a �The Lego Movie� style, action-adventure film, Minecraft is on its way to becoming the next big children�s brand. While there are...
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  9. Walt Disney Animation Studios' Big Hero 6 is the story of brilliant robotics prodigy Hiro Hamada who must foil a criminal plot that threatens to destroy the fast-paced, high-tech city of San Fransokyo. This new title in our popular Art of series...
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  10. Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true...
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  11. Ever wonder what the Earth was like before humans, when giant animals roamed the Earth and weird creatures swam in the sea? Travel along on this fun and funny trip back in time to learn the history of life on Earth and how and when things and...
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  12. In this new series, discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream. The first book follows Coco...
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  13. STREWTH! Ever seen a banana the size of a bus? How about a sheep taller than a two-storey house? G�day! You�re in AUSTRALIA, the home of BIG sculptures, BIG folk art and BIG roadside attractions. We call them BIG THINGS! Masterly illustrated by...
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  14. In this new series, discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream. The second book follows Frida...
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  15. A thorough introduction to Philosophy. Without the boring bits. Is it morally acceptable to kill one person to save five? How do we know the sun will rise tomorrow? Can a robot be human? In philosophy, the questions range from the wonderful to...
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  16. From its launch in 2005 YouTube has become the world's largest video streaming website! What started as a simple video-sharing website, now attracts more than 800 million visitors every month. How did YouTube become the third most popular website...
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  17. What is Big Data, and why should you care? Big data knows where you've been and who your friends are. It knows what you like and what makes you angry. It can predict what you'll buy, where you'll be the victim of crime and when you'll have a heart attack. Big data knows you better than you know yourself, or so it claims. But how well do you know big data? You've probably seen the phrase in newspaper headlines, at work in a marketing meeting, or on a fitness-tracking gadget. But can you understand it without being a Silicon Valley nerd who writes computer programs for fun? Yes. Yes, you can. Timandra Harkness writes comedy, not computer code. The only programmes she makes are on the radio. If you can read a newspaper you can read this book. Starting with the basics – what IS data? And what makes it big? – Timandra takes you on a whirlwind tour of how people are using big data today: from science to smart cities, business to politics, self-quantification to the Internet of Things. Finally, she asks the big questions about where it's taking us; is it too big for its boots, or does it think too small? Are you a data point or a human being? Will this book be full of rhetorical questions? No. It also contains puns, asides, unlikely stories and engaging people, inspiring feats and thought-provoking dilemmas. Leaving you armed and ready to decide what you think about one of the decade's big ideas: big data.About the AuthorTimandra Harkness is a writer, comedian and broadcaster, who has been performing on scientific, mathematical and statistical topics since the latter days of the 20th Century. She has written about travel for the Sunday Times, motoring for the Telegraph, science & technology for WIRED, BBC Focus Magazine and Men's Health Magazine, and on being 'Seduced by Stats' for Significance (the Journal of the Royal Statistical Society). She is a regular on BBC Radio, resident reporter on social psychology series The Human Zoo as well as writing and presenting do
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