Emanuel Ungaro, a famous fashion designer, was born in France in 1933. He learnt sewing from his father as a child. At the age of 22 he moved to Paris where he started collaborating with Cristobal Balenciaga and with Andre Courregese in the following years. In 1965 he founded his own house of fashion in Paris which he operated together with Sonja Knapp and Bruno Fassio. Their first collection and the first boutique on Montaigne street in Paris were introduced in 1968. The first Emanuel Ungaro perfume was called Diva and was presented in 1983. Later on, Senso, Ungaro and Emanuel Ungaro for Men perfumes followed. In 1996 Emanuel Ungaro joined Salvatore Ferragamo and Bulgari brands which led to some new fragrances. In 2008 Reese Witherspoon made a commercial for new Emanuel Ungaro perfumes presented in an Avon campaign.