Your KitchenAid Artisan Mixer is arguably the most powerful tool you will ever own. It is burly, boasting a solid steel 'direct drive' transmission that delivers 10 speeds of power straight from the 300 Watt motor to the beater. It is precise, with a 67 point planetary mixing action designed to thoroughly scrape every inch of the bowl. By adding attachments to the power hub, it virtually transforms the corner of your counter top into a self-contained professional kitchen. Built to last a lifetime and more versatile than any other appliance on the market, the Artisan Mixer is the reason why serious cooks keep coming back to KitchenAid. A KitchenAid is not just an appliance. A KitchenAid is a work of art, a masterpiece of form and function. A KitchenAid is designed in a way that can only be considered timeless, hand-built to withstand the rigors of a lifetime of use and outlast the ever changing tides of fashion. Experience the art of cooking. Experience the art of KitchenAid.