The IPS 4K panel in LG UHD TV delivers rich colours and strong contrast that remain consistent at wider viewing angles. Active HDR analyzes and optimizes HDR10 and HLG content for an even more striking and breathtaking HDR experience. With LG TV’s exclusive processing for HDR10 and HLG, viewers have more HDR content choices. LG's HDR Effect uses unique image processing that transforms standard dynamic range content to emulate HDR quality by boosting the contrast for an HDR-like viewing experience. LG’s 4K Upscaler boosts resolution to near 4K quality through ultimate image processing technology. et yourself be transported by LG’s newest and most advanced simulated surround sound from virtual seven channels for superior immersion.