The Panasonic TH43EX400K 43inch 4K Ultra HD LED TV will undoubtedly be the centre of attraction in any living room. Everything from colour vibrancy and naturalism to sharpness and clarity benefits from extra brightness. So IPS LED Super Bright Plus technology injects more brightness into pictures by putting high-efficiency LED lights behind an exceptionally transmissive IPS panel. High Dynamic Range HDR content on HDR enabled TVs delivers images much closer to the way your eyes see the real world. Deep blacks are combined with very bright highlights to produce a level of reality not previously possible on a television.