Panasonic TX49EX600 ir 4K HDR technology contains all of picture quality know how for delivering beautiful, lifelike and accurate images. Advanced colour processing contains Panasonic’s picture quality know how in delivering faithful onscreen images. Specifically it delivers accurate colours and works to produce deeper blacks which retain detail even in dark scenes. During 4K signal transimission to the TV via HDMI, colour information is slightly compromised, resulting in less than ideal colour shading and gradation. With 4K pure direct, all colour information and full resolution is transmitted to the TV, so that the picture retains its crisp, rich colours as intended in 4K Ultra HD.