Precious Purple, the new women fragrance by Sergio Tacchini, the iconic brand of Italian sportswear chic. I love purple. It’s the colour of dreams and I love dreaming. Making sure my dreams come true. In my view, life is what you make of it. And I’m painting mine purple, out of positivity. ecause it’s feminine, but not too girly. Because it’s intriguing, and never too obvious. Purple. It’s my colour. It suits my style. It expresses my personality.