Built to WD’s highest standards of quality and reliability, WD Blue offers the features and entry level capacities that are ideal for your computing needs. WD Blue is designed by the brand that you trust with the quality you would expect for a tested, proven, everyday storage solution. WD Blue storage is designed and manufactured with technology found in WD’s original award winning desktop and mobile hard drives. WD Blue sets the baseline for everyday storage by consistently delivering improved performance over previous generations while successfully maintaining WD’s quality and reliability for over six generations. The difference is that our colors never fade, generation after generation.