The Good Guys sales: Calendar and deals for 2026

Red/orange background with text in the middle that says The Good Guys Sales Calendar with Get Price logo underneath and lots of appliances and tech objects surrounding it, including a nutribullet, bbq, fridge and headphones
(Image credit: Future)

Keen to find out when The Good Guys holds sales, or how else you can save money at the mega retailer? Look no further: we’ve got all the information you need to help you shop smarter at The Good Guys.

Next major The Good Guys sale – our prediction

Now that The Good Guys Boxing Day sale is over, we predict that the retailer's next big sale will be its Easter Sale. This year, Easter Friday falls on April 3 and based on the dates of previous year sales, we think the sale will start in either late March or early April.

While we wait for more information on the upcoming sale, there are still some deals worth checking out.

Here's a roundup of all the best current deals at The Good Guys.

TV Sale - Save on a range of models

TV Sale - Save on a range of models
The new year is a great time to upgrade your TV, and just in time for the Australian Open, The Good Guys have discounted a range of TV models from brands including Samsung, TCL, LG, Hisense and more. Prices start from just $179 and range all the way up to over $3,700 so there's plenty of options to choose from.

Laptop Deals - Save up to 30% on a range of laptops

Laptop Deals - Save up to 30% on a range of laptops
Treat yourself or a loved one to a new discounted laptop this new year thanks to The Good Guys laptop sale. It's also perfect timing for upgrading the kids laptops before they go back to school, with options from Apple, Asus, Lenovo and more. Prices are on the more expensive side at the moment, with the cheapest option costing over $1,100 but if you're shopping for a premium laptop, you can save a decent amount.

Headphone, speaker and soundbar sale | Save on select models

Headphone, speaker and soundbar sale | Save on select models
If you’re after some new audio equipment, from headphones, earbuds, speakers, soundbars and even turntables. The Good Guys have a wide range of discounted products to choose from. This includes products from popular audio brands including Sony, JBL, Samsung and more. Some of these products can even be discounted even more thanks to the Good Guys Price beat policy, so make sure you also keep an eye out for the green Price Check button to see if you can save a bit extra on your purchase.

Here are some of the deal highlights:
- Sony Wireless Noise Cancelling Headphones | $249 $198 (save $51)
- Audio Technica Noise Cancelling Earbuds | $199 $138 (save $61)
- Samsung Galaxy Buds3 FE | $249 $174 (save $75)
- Samsung 3.1.2ch Dolby Atmos Soundbar | $799 $499 (save $300)
- LG 3.1Ch 340W Soundbar | $499 $379 (save $120)

Audio-Technica Standard Belt Drive Turntable | $289 $199

Audio-Technica Standard Belt Drive Turntable | $289 $199 (save $90)
Record players are all the rage again, and while quality options can be pricey, this one from trusted brand Audio-Technica is already pretty affordable and is currently even more so thanks to the current discount. which brings it down to just $199. Even better, The Good Guys price beat policy means you can grab it for just $194. This could be a perfect gift for a music lover… even if that music-lover is yourself!

About The Good Guys

The Good Guys store front with writing on the walls that says 30 Day Price Guarantee and Web Pick Up Available

(Image credit: The Good Guys)

Muir’s Radio and Electrical Centre (now known as The Good Guys) was first opened in Melbourne in 1952 by the Muir Family.

The store was renamed The Good Guys in 1998 and became very popular with its catch phrase “Pay Less Pay Cash” and various TV commercials featuring the iconic song (“Come in and see the Good Good Good Guys”) which helped the company expand nationally.

Today, there are over 100 The Good Guys stores across Australia and 3,500 employees nationwide. It also has an online store which allows customers to shop from the comfort of their own homes and have their purchases delivered to their doors, or alternatively opt for click and collect from a selected local store.

There’s not much that The Good Guys doesn’t sell when it comes to tech and appliances. From entertainment technology such as TVs, smartphones and speakers, to large and small home appliances such as fridges and ovens to coffee machines, blenders, sandwich presses and more.

The Good Guys sales calendar 

Here’s a breakdown of The Good Guys’ major sales events we expect for 2025:

April

  • Easter Sale

June

  • EOFY Sale (June 30)

November

  • Black Friday Sale (November 28)

December

  • Boxing Day Sale (December 26)

The Good Guys membership program

The Good Guys customer membership program is called Gold Service Extras. As a member, every time you make a purchase, you earn StoreCash which can then be used to save on a future purchase.

If you’re interested in becoming a member, you can purchase a membership with any eligible product. The cost will depend on the product price, product type and the length of membership you choose.

Once you become a member, you are given access to a digital wallet that you can keep on your smartphones and use whenever you make a purchase at The Good Guys. This is also where your StoreCash will be stored.

Be aware that StoreCash is only available for 90 days and if you don’t use it before then, it will expire.

Another perk that comes with a Gold Service Extras membership is the 30 day price guarantee. This means that if a Gold Service Extra member buys something from The Good Guys and sees that the price of that item is reduced by more than $5 within 30 days from purchase at either The Good Guys or another approved retailer, they can claim back 120% of the difference as StoreCash.

In addition, members get access to Bonus StoreCash offers, member-only sales events, exclusive VIP offers and more.

What is The Good Guys annual earning in sales?

In the 2023 financial year, The Good Guys made $2.81 billion in sales. This is only a slight increase from the previous year where sales equalled approximately $2.79 billion.

However, The Good Guys made a 2.7% increase from the 2021 financial year to the 2022 financial year. In 2022, the key growth categories were in laundry, portable appliances, floorcare, dishwashers and visual products.

FAQs

What does The Good Guys sell?

The Good Guys sells a massive range of technology and home appliance products. This includes technology such as TVs, smartphones, computers, headphones and speakers as well as home appliances like vacuums and kitchen appliances like fridges and freezers, ovens and microwave ovens, blenders and mixers, coffee machines and much more.

Who owns The Good Guys?

The Good Guys was acquired by JB Hi-Fi in 2016.

Do The Good Guys do Black Friday?

Yes, in recent years The Good Guys have held a Black Friday sale in November.

When is the best time to shop at The Good Guys?

If you want to make the most of your money, the best time to shop at The Good Guys is when there is a sale. For example, during The Good Guys End of Financial Year sale in June or its Black Friday sale in November.

Does The Good Guys offer free delivery?

The Good Guys does not usually offer free delivery and the cost of delivery will depend on the size and weight of your purchase. Standard delivery by Australia Post typically costs about $10, and the price increases if you want faster delivery.

Does The Good Guys offer student discounts?

Yes, The Good Guys has teamed up with Student Edge and Student Beans. Students can sign up to either of these programs with your student email and receive a discount code to spend at The Good Guys on back-to-school purchases.

Want to find out when other big Aussie retailers are having sales? We have similar pages for Myer and Amazon so you can stay up to date on all the news and best deals.

Amelia Hetherington
Ecommerce Editor

Amelia is an Ecommerce Editor at Getprice who specialises in hunting down great bargains and useful discount codes across a wide variety of products and retailers, curating gift guides for all occasions, and doing the maths to calculate the top-value mobile and internet plans for a variety of needs. Her goal is to help make finding the best online discounts as easy as possible. She loves writing about major deals and sales events to help you get the most bang for your buck at sales time.