Amazon Australia sales: Calendar and deals in 2025

If you’re keen to find out when Amazon has its big sales or what it means to be an Amazon Prime member, we’ve got you covered with this guide. Check out our list of all the major Amazon sales events so you can plan ahead of time and make the most of the big discounts!

Amazon's Big Smile Sale is live!

Amazon’s first big sale of the year is here. Its annual Big Smile Sale started at 12am on Monday 17 March and will run for a full week until 11.59 on Sunday 23 March. This sale features a wide range of discounts on tech including headphones, power banks and Amazon Echo devices as well as lots of home appliances, fashion and beauty items, groceries and more.

If you’re keen to shop the sale, we are posting about all the best deals over on our Amazon Big Smile Sale hub.

Preview of some of Amazon's Big Smile Sale deals

Lefant Pro Robot Vacuum Cleaner | $399.99 $139.99 (save $260)
If you’re in the market for a robot vacuum to help keep your house clean but you’re on a strict budget, this already affordable model from Lefant is currently 65% off, meaning it’s a tiny $139.99. This vacuum has six cleaning modes and different suction powers so you can choose the setting that works best for your cleaning needs. With an average of 4.3 stars from over 3,800 user reviews and a very decent 65% discount, this is the cheapest name-brand robovac we’ve ever seen.

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INIU B6 22.5W Power Bank | $46.99 $30.19 (save $16.80)
Power banks are great for travellers or those who are frequently on the go and need to recharge their devices away from home. Currently 36% off, this 10,000mAh portable charger packs enough juice to recharge the average smartphone twice. Ranking at #2 in TechRadar’s best power banks guide, it’s a high-quality unit with a three-year warranty.

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Philips Essential Air Fryer (HD9200/21) | $199 $85 (save $114)
Philips’ simplest and smallest air fryer has also proven to be one of its most popular models. The Essential Air Fryer’s 4.1L size is great for smaller households and those with compact kitchens, and it’s simple to operate with time and temperature dials plus 12 cooking modes that can be accessed via controls on the top. This 57% discount isn’t the lowest price we’ve seen but it is still a very decent amount and if you’re keen to try an air fryer, this one offers good quality at a fair price.

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Samsung Galaxy SmartTag 2 (4-pack) | $169 $99 (save $70)
We all know about the Apple AirTag, but did you know that Samsung has its own version called the Galaxy SmartTag? This four pack of Galaxy SmartTag2s is perfect for Samsung or other Android users who want to keep track of their belongings. Currently 24% off for a 4-pack, that makes the cost of each tracker a smidge under $25.

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About Amazon Australia

Amazon was started in the US in 1994 by American entrepreneur Jeff Bezos. It was originally a marketplace for books but over time it’s added more and more categories, and is now the world’s biggest online retailer.

Amazon Australia was launched in December 2017 and now sells over 200 million products across some 30+ categories. Whether you’re looking for the latest tech, home appliances, toys, fashion or beauty items, Amazon has you covered. Stocking products from all of the big retailers including Apple, Philips, Fitbit, GHD, Champion, Crocs, Calvin Klein and many more, there’s not much that Amazon doesn’t sell.

Amazon’s Global Store also lets Aussie shoppers seamlessly purchase select products from other international Amazon locales, including the US, UK, Germany and Japan.

Amazon Australia sales calendar 

If you’re wanting to shop at Amazon but want to make the most of your money, the best time to shop is during one of its big sale events.

The good news is, Amazon has multiple sales events throughout the year, from its very own annual Amazon Prime Day as well as participating in global shopping events such as Black Friday and Boxing Day sales. With all these sales, there are lots of opportunities during the year to shop at Amazon while there are discounts, you just have to know when they are!

That’s where we come in, to give you a breakdown of when all these sales happen so you can plan and prepare to ensure you don’t miss out on big discounts.

Here’s a breakdown of Amazon’s major sales events for 2025

(We don’t yet have the dates for Amazon's 2025 sales but they will likely fall at a similar time to the 2024 sales)

March
• Big Smile Sale (March 18 - March 24)

June

• Amazon Mid Year Sale (mid - late June - date TBC)

July
• Amazon Prime Day (July 16 - 21)

October
• Prime Big Deal Days (October 8 - 13)

November
• Black Friday sale (November 30 - December 2)

December
• Boxing Day sale (December 23 - 28)

Amazon membership program

Amazon’s customer membership program is called Amazon Prime and it costs $9.99 per month, or $79 for an annual membership in Australia. First time members can also get a 30-day free trial where they can get a taste of all the perks that come with an Amazon Prime membership.

It’s easy to sign up for Amazon Prime and the perks are well worth it for loyal Amazon customers who use the platform regularly.

Membership perks

There are many perks that come with an Amazon Prime membership, from free shipping to access to exclusive content on Prime Video.

Here’s a breakdown of all the perks:

• Free international delivery from Amazon Global Store (no minimum spend)
• Fast and free delivery on eligible Prime items
• Access to exclusive Prime member offers (including Amazon Prime Day sales)
• Access to Amazon Prime Video
• Access to Amazon Music including ad-free top podcasts
• Access to selected free Amazon Kindle ebooks

Amazon Prime Day 

Amazon Prime Day is an annual sales event held by Amazon where Prime Members are offered access to exclusive discounts.

In 2023, Amazon Prime Day kicked off in Australia at 12:01am AEST on July 11 and deals continued until 11:59pm on July 12. Aussies were then able to shop international offers on Amazon while Prime Day continued overseas, thanks to the timezone difference. This means that the Prime Day sales continued for a total of 65 hours.

Amazon also launched its first ever Big Deal Days sale in 2023. This was basically a second Amazon Prime Day, which occurred from 10 - 11 October.

These two major sales events featured massive discounts on lots of popular items including the PlayStation 5, lots of Apple products, smartwatches, headphones, earbuds and more. The price cuts we saw on some of these items are reason enough to sign up for Amazon Prime membership.

 What is Amazon’s annual earning in sales? 

According to ASIC, Amazon Australia’s Commercial Services made $2.63 billion in sales during the 2022 calendar year. This figure is a 47.7% increase on the amount it made in 2021.

Amazon’s online stores accounted for $1.29 billion of the total sales, while almost $182 million came from third party marketplace revenue and almost $103 million came from subscription services such as Amazon Prime.

FAQs

Want to find out when other big Aussie retailers are having sales? We have similar pages for Myer and The Good Guys so you can stay up to date on all the news and best deals.