Amazon Australia sales: Calendar and deals in 2024

Assorted tech products on red background text reads Amazon Sales Calendar
(Image credit: Future)

If you’re keen to find out when Amazon has its big sales or what it means to be an Amazon Prime member, we’ve got you covered with this guide. Check out our list of all the major Amazon sales events so you can plan ahead of time and make the most of the big discounts! 

Next major Amazon Australia sale – our prediction 

 Last year Amazon held a Big Smile Sale from March 27 to April 2, so we’d expect to see an Amazon sale around the same time this year - probably coinciding with Easter, which falls at the very end of March in 2024.  

About Amazon Australia

A close up of an Amazon box sitting at the front door of a house.

(Image credit: Daria Nipot / Getty Images)

Amazon was started in the US in 1994 by American entrepreneur Jeff Bezos. It was originally a marketplace for books but over time it’s added more and more categories, and is now the world’s biggest online retailer.  

Amazon Australia was launched in December 2017 and now sells over 200 million products across some 30+ categories. Whether you’re looking for the latest tech, home appliances, toys, fashion or beauty items, Amazon has you covered. Stocking products from all of the big retailers including Apple, Philips, Fitbit, GHD, Champion, Crocs, Calvin Klein and many more, there’s not much that Amazon doesn’t sell. 

Amazon’s Global Store also lets Aussie shoppers seamlessly purchase select products from other international Amazon locales, including the US, UK, Germany and Japan.

Amazon Australia sales calendar 

If you’re wanting to shop at Amazon but want to make the most of your money, the best time to shop is during one of its big sale events. 

The good news is, Amazon has multiple sales events throughout the year, from its very own annual Amazon Prime Day as well as participating in global shopping events such as Black Friday and Boxing Day sales. With all these sales, there are lots of opportunities during the year to shop at Amazon while there are discounts, you just have to know when they are! 

That’s where we come in, to give you a breakdown of when all these sales happen so you can plan and prepare to ensure you don’t miss out on big discounts.

Here’s a breakdown of Amazon’s major sales events for 2023 

(We don’t yet have the dates for Amazon's 2024 sales but they will likely fall at a similar time to the 2023 sales)  

• Big Smile Sale (March 27 - April 2)

Amazon Prime Day (July 11 - 12)

• Prime Big Deal Days (October 10 - 11)

Black Friday sale (November 20 - December 3)

Boxing Day sale (December 23 - 28) 

Amazon membership program

Amazon’s customer membership program is called Amazon Prime and it costs $9.99 per month, or $79 for an annual membership in Australia. First time members can also get a 30-day free trial where they can get a taste of all the perks that come with an Amazon Prime membership.  

 It’s easy to sign up for Amazon Prime and the perks are well worth it for loyal Amazon customers who use the platform regularly.

Membership perks

There are many perks that come with an Amazon Prime membership, from free shipping to access to exclusive content on Prime Video.  

Here’s a breakdown of all the perks: 

  • Free international delivery from Amazon Global Store (no minimum spend) 
  • Fast and free delivery on eligible Prime items  
  • Access to exclusive Prime member offers (including Amazon Prime Day sales) 
  • Access to Amazon Prime Video  
  • Access to Amazon Music including ad-free top podcasts  
  • Access to selected free Amazon Kindle ebooks  

Amazon Prime Day 

Two pairs of hands holding up Amazon delivery boxes with blue Prime Day tape wrapped around them

(Image credit: Amazon)

Amazon Prime Day is an annual sales event held by Amazon where Prime Members are offered access to exclusive discounts.

In 2023, Amazon Prime Day kicked off in Australia at 12:01am AEST on July 11 and deals continued until 11:59pm on July 12. Aussies were then able to shop international offers on Amazon while Prime Day continued overseas, thanks to the timezone difference. This means that the Prime Day sales continued for a total of 65 hours.  

Amazon also launched its first ever Big Deal Days sale in 2023. This was basically a second Amazon Prime Day, which occurred from 10 - 11 October.  

These two major sales events featured massive discounts on lots of popular items including the PlayStation 5, lots of Apple products, smartwatches, headphones, earbuds and more. The price cuts we saw on some of these items are reason enough to sign up for Amazon Prime membership.  

 What is Amazon’s annual earning in sales? 

According to ASIC, Amazon Australia’s Commercial Services made $2.63 billion in sales during the 2022 calendar year. This figure is a 47.7% increase on the amount it made in 2021.  

Amazon’s online stores accounted for $1.29 billion of the total sales, while almost $182 million came from third party marketplace revenue and almost $103 million came from subscription services such as Amazon Prime.  


What does Amazon sell?

Amazon sells a massive range of products, from clothing to technology, home appliances, furniture, beauty products and even food and alcohol.  

In terms of brands, Amazon stocks products from lots of retailers and some big brands even have their own storefronts on Amazon, including Apple, Sony and Bose

Amazon also has its own product lines, which includes devices like the Amazon Echo smart speakers with Alexa, and Amazon Kindle ebook readers.  

Who owns Amazon?

 Amazon is still owned by founder and creator, Jeff Bezos.  

Does Amazon do Black Friday?

Yes, Amazon participates in the yearly Black Friday sales by having huge discounts on tens of thousands of items across the platform.  

When is the best time to shop at Amazon?

If you want a great deal, the best time to shop at Amazon is when there is a sale. For example, Amazon Prime Day in June (exclusive to Amazon Prime members), Black Friday in November and Boxing Day in December. 

Does Amazon offer free shipping?

Yes, Amazon offers free shipping on eligible orders over $59 and for all orders made by Amazon Prime members. 

Amelia Hetherington
Ecommerce Editor

Amelia is an Ecommerce Editor at Getprice who specialises in writing about bargain and curating gift guides for all occasions. Her goal is to help make finding the best online discounts as easy as possible. She loves writing about major deals and sales events to help shoppers get the most bang for their buck at sales time.