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Leverage the power of Talent Intelligence (TI) to make evidence-informed decisions that drive business performance by using data about people, skills, jobs, business functions and geographies. Improved access to people and business data has created huge opportunities for the HR function. However,...
Evans' MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 12th EDITION , presents the latest developments in the field as students examine fundamental principles, historical underpinnings of total quality, and quantitative methods and applications, all with a strong focus on Six Sigma and the Malcolm...
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the...
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly...
Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and...
Michael CovelÂs Trend Following podcast has delivered millions of listens across 80+ countries for over a decade. On the podcast, Michael invites you to take a seat next to him as he interviews the worldÂs top experts in investor psychology. Encouraged by MichaelÂs skilled and knowledgeable...
"Their behaviour is a foundation for much tourism study. This volume presents a thorough tour of the social psychological processes which underpin contemporary travel. The core topics are those which have defined the analysis of tourist behaviour and study for some time - roles, motives, choices,...
In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of...
These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how today's society is in a state of "durable disorder,"...
NEW YORK TIMES BESTSELLER & NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST The most important book on decision making since Daniel Kahneman's Thinking, Fast and Slow. -Jason Zweig, The Wall Street Journal Everyone would benefit from seeing further into the future, whether buying stocks,...
Nothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how Apple's iPod went from a project with a single employee to an enormously successful product launch in eleven months. But they are the exception. Consider how London's Crossrail project delivered five...