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Change and uncertainty aren't going away. You can help your team navigate the storm and embrace them. In The Change Mindset, leadership development expert Andy Craggs unpicks the main reasons why teams fail when it comes to dealing with change and navigating uncertainty. He defines the common traps...
Creative Strategy in Advertising provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances...
If you have a great start-up idea and know how to think like an entrepreneur, but are still at college or university, then this book will show you how to run your business without having to drop out. Research shows that Generation Z are the most entrepreneurial generation yet. If you don't want to...
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues...
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide. Paid Attention delivers new and innovative...
New York Times Bestseller Wall Street Journal Bestseller From the world's most influential management consulting firm, McKinsey & Company, this is an insight-packed, revelatory look at how the best CEOs do their jobs based on extensive interviews with today's most successful corporate...
Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game changing hacks that make organizations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack...
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk...
Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results. 'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are...
The Sony Alpha ZV-E10 camera is designed to deliver exceptional photo and video quality. With a 25.0 MP resolution, this camera is perfect for capturing impeccable images. With its interchangeable lens feature, you can easily switch between lenses to fit your needs. The digital zoom feature allows...
Capture every moment with the Sony Alpha a6700 Mirrorless Camera. The camera is designed to capture high-quality images with its 26.0 MP lens resolution. The lightweight and compact design make it easy to take on the go, so you never have to miss a photo opportunity. Connect to your devices with...
The Sony SRS-XB100 Wireless Bluetooth Portable Compact Travel Speaker in black is a must-have for music lovers on the go. This cylinder-shaped speaker is made of durable plastic and is compatible with universal models. The speaker is equipped with Bluetooth connectivity and features a Type C plug...
Experience stunning picture quality with the Sony Bravia KD32W830K 32" HD Ready LED Smart TV in black. This TV features a built-in digital tuner with DVB-T, CI+ and DVB-T2 compatibility, allowing you to access all your favourite channels. With a display technology of LED and a refresh rate of 50Hz,...
Experience superior sound quality with the Sony WF1000XM5B Noise Cancelling Earbuds. These black earbuds feature Bluetooth wireless connectivity and built-in microphone, making hands-free calling and music streaming a breeze.
Experience stunning visuals with the Sony BRAVIA X80L 55" 4K UHD LED Smart TV. The LED display technology provides a brighter and more vivid image, while the 60Hz refresh rate ensures a smooth and seamless viewing experience.