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A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size.More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because...
Award-winning diversity, equity and inclusion leader, Michelle Redfern believes that closing the gender leadership gap is not about fixing women. It is about providing them with a human compass to navigate their way to leadership success. Rather than change their behaviour, they need to learn the...
This new kind of OB product,Organizational Behavior: Real Solutions to Real Challenges, came from our increasing recognition of the challenges faced by former students working in contemporary organizations today. Those graduates tell us that they are ultimately challenged most by the "people...
Empower your students to solve todayÂs important business problems with the basic tools of economics without overwhelming calculus. Ideal for MBA courses, Brickley focus on data-driven decision-making and managerial applications within the structure of an organisation. Using multidisciplinary...
Cecchetti& Schoenholtz'sMoney, Banking, and Financial Markets6estays relevant and interesting through the productâs unique emphasis on theFive Core Principles, the early introduction of risk, an integrated globalperspective, and the integration of FRED data in both the text and...
*Shortlisted in the Australian Career Book Awards 2022* How to take back control of flexible working arrangements, beat burnout and find balance in an overworked world.Despite the promise of a post-pandemic reset that would make flexible work practices mainstream, it seems that overwork is here to...
WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy...
How can I develop an effective workplace learning culture to drive employee and business success? This new edition of Workplace Learning provides the knowledge and tools for organizations to create an outstanding learning culture in the significantly altered workplace, including remote and flexible...
Consumer Insight provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what...
Understand the newest developments in the law and regulation of tax-exempt organizations In the 2024 Cumulative Supplement to The Law of Tax-Exempt Organizations, 12th Edition, a team of experienced and renowned attorneys delivers the latest developments in the ever-evolving tangle of laws and...
This is the first book to examine fully the inner dynamics of executives in top leadership positions.This empirical examination of the character of leaders covers areas such as personality, values and spirituality, and has been conducted through surveys and in-depth interviews.The reader is invited...
The second edition of "Count Down" is revised to include and discuss developments affecting the Big Four and their business model since the December 2015 release of the first edition. Brought into this updated narrative, for example, are: The Big Four's growth to collective global 2016 revenue of $...
Unlike other texts that overwhelm students with technical information and jargon, this revised Fifth Edition offers a balanced approach to dealing with HR issues and IT/IS issues by drawing from experts in both areas. It includes the latest research and developments in the areas of information...
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable...
Now updated to reflect the changes to the 2023/2024 tax rates and the May 2023 budget, the text is concise and to the point, easy to digest and applied rather than legalistic. It aims to demystify legal jargon and legal technicality without sacrificing essentialcore legal knowledge and...
Paul Glossop believes the mark of financial success isnÂt about getting bigger, better, faster or more. To him, success is freedom  freedom to spend more time with his family, or giving back to his community, or as you may have guessed from the title of this book, just more time to go surfing....
Data Science for Business with R, written by Jeffrey S. Saltz and Jeffrey M. Stanton, focuses on the concepts foundational for students starting a business analytics or data science degree program. To keep the book practical and applied, the authors feature a running case using a global airline...
Assistants and administrators are the backbone of every organization. Discover how to innovate and thrive in this vital sector with The Modern-Day Assistant As technology and disruption continue to reshape the business world, the responsibilities and skills of a modern-day assistant have...
In today's sports world, decision makers, coaches, trainers, and athletes readily embrace sport performance analytics (SPA) and expect decisions to be based on such analyses. Organizations adept at collecting data, analyzing data, and applying findings enjoy a competitive advantage on the field-and...
Drawing upon 40 years' experience as an ecological farmer and marketer, Joel Salatin explains with humor and passion why Americans do not have the freedom to choose the food they purchase and eat. From child labor regulations to food inspection, bureaucrats provide themselves sole discretion over...