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There is now widespread understanding that business and management must evolve and act responsibly in the world giving full consideration to people and planet, not just profit. Principles of Management: Practicing Ethics, Sustainability, Responsibility was the first official textbook of the United...
Art therapists have long theorised about the healing properties of visual expression through various media and have articulated the importance of media choices based on individual client needs for self-expression and healing. Art Therapy is a tool that can favor social, educational and cultural...
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key...
In this book, the authors present current research in the study of the new technologies, challenges and impact assessments of learning environments. Topics discussed include MyiLOGS online technology for optimising teachers’ instructional progress management; a three-pronged approach to the design...
WINNER: CMI Management Book of the Year Awards 2015 – Innovation and Entrepreneurship Category (1st edition) Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer...
At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention?Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature...
Business Ethics: The Sustainable and Responsible Way provides a fresh, contemporary, and hands-on approach to business ethics, emphasizing practical skills.This practical approach is supported through a rich array of short and long case studies from across the globe, including countries such as the...
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content...
The first comprehensive volume of original essays on Australian screen culture in the twenty-first century. A Companion to Australian Cinema is an anthology of original essays by new and established authors on the contemporary state and future directions of a well-established national cinema. A...
This book presentsstrategies and practices to allow everyday companies to cope with thefundamentally changing landscape of business models and to take advantage ofthe huge business opportunities arising from the advent of big data. Itdevelops several case studies from companies in traditional...
Companies spend time and effort developing their employees – their most important asset – but they often forget to consider the company structure, culture, environment and processes required to help the newly upskilled individuals thrive. The Human Workplace is a practical guide which shows how...
Innovation is the key to making your business go the distance. Innovate or die they say. But where does innovation lie? The answer is in your people. Far from being the privilege of the unicorns of Silicon Valley, innovation isn’t dependent on business model, structure or even budget. By harnessing...
Beginning LEGO MINDSTORMS EV3 shows you how to create new fun and fantastic creations with the new EV3 programmable brick along with other new EV3 pieces and features. You’ll learn the language of the EV3 brick, and then go on to create a variety of programmable vehicles using MINDSTORMS and...
Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment Advantage shows how you can...
Within corporate media industries, adults produce children’s entertainment. Yet children, presumed to exist outside the professional adult world, make their own contributions to it—creating and posting unboxing videos, for example, that provide content for toy marketers. Many adults, meanwhile,...
SHORTLISTED: Business Book Awards 2022 – Change & SustainabilityThe ability to renew competitive advantage with flexibility is essential for any business in today’s turbulent world. How do you go beyond trendy buzzwords and master the principles of business agility? Resetting Management helps...
Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition.In the current digital ecosystem, consumers can instantly compare products, prices and services...
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing...
With no previous experience required, BASIC ROBOTICS walks readers step by step through the fundamentals of the industrial robot system. It begins with an exploration of the fascinating technological history that led to the modern robot, starting with events from Before the Common Era and ending...
Surprise puzzles just for fans of LEGO® minifigures! These blind box mini puzzles are a whole new way to play with the world’s most collectible toy. What minifigure will you build today? It’s a mystery! This mini puzzle comes together to reveal a surprise minifigure design from the massively...