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At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention?Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature...
ABOUT LEGO SPACE: 1978 – 1992 EXPLORE THE HISTORY OF LEGO® SPACE! An oversized full-color hardcover volume exploring the birth and early life of LEGO Space—the iconic toy line that inspired imagination and exploration the world over! LEGO toys have sparked creativity and joy for generations,...
Push into new fields of technology using LEGO and Arduino with the projects in this Cookbook. MINDSTORMS EV3 inventions don’t have to be confined to LEGO factory-made sensors. Incorporate a wide range of sensors, displays, LED arrays, actuators, and even a smartphone into your creations. Add...
Celebrate the epic journey of the LEGO ® minifigure. Features an exclusive orange spaceman! Enter the world of minifigures with this fully updated edition. The first minifigure was created in 1978, and today the entire minifigure population could circle the globe more than five times! Starring more...
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways...
English summary: Creating a self-image supposed a simultaneous mastery of one’s own identity and self-expression. But this double mastery requires being aware of the singularity that has troubled ancient philosophers: identity is enclosed in its tautological condition and the individual in its...
This guide takes you on a tour of the “home of the brick,” the official LEGO ® House, so you can experience it for yourself at home! With photos, interviews, essays, and art from the LEGO archives, The Secrets of LEGO House explores the visual wonders and the themed “zones”-yellow for emotions,...
A beautiful visual celebration of the iconic LEGO minifigure complete with never-before-seen images, engaging essays, and fascinating infographics.
In The Cult of LEGO, Wired’s GeekDad blogger John Baichtal and BrickJournal founder Joe Meno take you on a magnificent, illustrated tour of the LEGO community, its people, and their creations.The Cult of LEGO introduces us to fans and builders from all walks of life. People like professional LEGO...
Within corporate media industries, adults produce children’s entertainment. Yet children, presumed to exist outside the professional adult world, make their own contributions to it-creating and posting unboxing videos, for example, that provide content for toy marketers. Many adults, meanwhile,...
LEGO MINDSTORMS has changed the way we think about robotics by making it possible for anyone to build real, working robots. The latest MINDSTORMS set, EV3, is more powerful than ever, and The LEGO MINDSTORMS EV3 Discovery Book is the complete, beginner-friendly guide you need to get started.Begin...
Nathan Sawaya is renowned for his incredible, sometimes surreal, sculptures and portraits-all made from LEGO bricks.The Art of the Brick is a stunning, full-color showcase of the work that has made Sawaya the world’s most famous LEGO artist. Featuring hundreds of photos of his impressive art and...
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The...
This new volume of the successful LEGO builders’ book series addresses beginners as well as skilled builders who want to improve their building techniques and create individual and lifelike buildings, vehicles and all kinds of other fancy designs. Step-by-step instructions help the reader to come...
More than two dozen fun and challenging projects using the next generation of LEGO® Mindstorms™ and the Java™ programming language are included in this guide. LEGO Mindstorms NXT 2.0 is an incredible updated kit for building and programming robots and this book introduces a diverse set of projects,...
From tanks to tow trucks, all the models showcased in this book use LEGO Technic gears, pulleys, pneumatics, and electric motors to really move. You’ll find some of the world’s best fan-created LEGO super-cars, construction equipment, monster trucks, watercraft, and more, along with design notes...
The LEGO MINDSTORMS EV3 set offers so many new and exciting features that it can be hard to know where to begin. Without the help of an expert, it could take months of experimentation to learn how to use the advanced mechanisms and numerous programming features.In The LEGO MINDSTORMS EV3...
The origin of life is a hotly debated topic. The Christian Bible states that God created the heavens and the Earth, all in about seven days roughly six thousand years ago. This episode in Genesis departs markedly from scientific theories developed over the last two centuries which hold that life...
A provocative, personal approach to leadership based on in-depth research with hundreds of executives around the world Confronted by disruptive change and economic turbulence, many of today’s leaders find themselves ill-equipped to manage the hazards they now face. They must contend with chronic...
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to...