Black Friday 2025: Dates and what to expect from the major sale

A range of tech products are arranged on a red background. Text in the middle reads 'Black Friday sales'.
(Image credit: Future)

Originating in the US as an in-store shopping event, Black Friday has since grown and transformed into one of the biggest annual global sales, with a massive component taking place online.

In terms of dates, Black Friday falls on the Friday after Thanksgiving. This means that in 2025, Black Friday will fall on Friday, November 28 and Cyber Monday will be held on Monday, December 1. However, it’s worth noting that we usually see retailers starting their sales a week or two before the official start date, so you won’t have to wait until the end of November to start shopping Black Friday deals.

Every year we see a massive range of retailers choose to participate in the sales event, including heavy hitters like Amazon, Myer, JB Hi-Fi, ASOS, Gymshark, The Good Guys and Ray-Ban. This means that no matter what you’re shopping for, you should be able to pick up mega savings on a wide range of items, from popular tech gadgets, homewares, fashion, beauty products, toys and more. Occurring at the end of November, Black Friday is the perfect opportunity to treat yourself to something you’ve been eyeing off all year, or to save on your Christmas shopping.

In 2024 we saw a lot of interesting trends take place. According to the Australian Bureau of Statistics, clothing was the most popular category, with household goods such as furniture and appliances coming a close second. In terms of technology and appliances, our own shopping trackers showed that stick vacuum cleaners and power banks were among the most popular purchases, as well as laptops and Kindles.

Interestingly, research by NAB found that last year, two-thirds of all purchases made during Black Friday sales were made in store, with only one-third occurring online.

While it’s far too early to know exactly which retailers will be having sales this year, we can look back at the deals we saw last year and assume that this year will be similar.

So, while we wait for more information on this year’s Black Friday sale, here’s a recap of the sales we saw in 2024:

2024 Black Friday sales

Tech deals

  • Amazon: Deals on a range of tech and smart home devices
  • Anker: Save up to 60% on tech accessories, power banks and more
  • Apple: Get an Apple Gift card valued up to $320 with an eligible purchase
  • Big W: Save on a range of tech, appliances and more
  • Bose: Save up to 40% on a range of headphones, earbuds, speakers and more
  • eBay: eBay Plus members can save up to 22% and non-members can save up to 20% on a range of products
  • Google Store: Save on select Google Pixel smartphones, smart watches, Fitbit’s and Pixel Buds
  • HP: Save up to 40% on a range of devices
  • JB Hi-Fi: Discounts on headphones, vacuums and more
  • Kogan: Save up to 55% on a range of products including tech, toys and more
  • Lenovo: Up to 55% off select laptops
  • Rakuten Kobo: Save on select ereaders
  • Rebel Sport: Save up to 40% on select Garmin watches
  • Samsung: Save on phones, tablets, appliances and more
  • Soundcore: Save up to 54% on headphones, earbuds, speakers and more
  • The Good Guys: Discounts on select TVs, laptops and more

Home & appliance deals

  • Amazon: Deals on smart home devices, home appliances, clothing, shoes and more
  • Breville: Save up to $600 on select Breville appliances including popular coffee machine models – plus save an extra 10% with our exclusive coupon BREVFUTURE10
  • De'Longhi: 30% off popular automatic coffee machines
  • Dyson: Save up to 45% on select vacuums, beauty appliances and more (10 November)
  • Emma Sleep: Up to 60% off on a range of mattresses
  • Kenwood: Up to 50% off mixers & food processors
  • KitchenAid: Save on a range of KitchenAid appliances including mixers, coffee machines, toasters and more
  • Koala: Save up to 30% on everything
  • Lego: Save on select Lego sets 29th
  • Myer: Save 20% on select appliances and homeware products
  • Nespresso: Get 15% off when you spend $50 or more
  • Ninja: Save on a range of Ninja appliances including air fryers, blenders and more
  • Petbarn: Up to 60% off selected pet favourites
  • The Good Guys: Save on a range of home appliances including refrigerators, washing machines and more

Fashion deals

  • Adidas: Take an extra 40% off outlet
  • Cotton On: 30% off sitewide
  • Crocs: Up to 60% off select styles
  • Gymshark: Save up to 70% off on hundreds of styles including men’s and women’s gym clothing and accessories
  • Hype DC: Save up to 50% on select footwear
  • Myer: Up to 40% off select men’s and women’s fashion
  • Platypus Shoes: Up to 50% off a range of shoes
  • Princess Polly: Save 70% off thousands of styles
  • Rebel Sport: Save up to 25% on select clothing, footwear and swimwear
  • The Iconic: Early deals on a range of fashion and accessories

Beauty & self care deals

  • Adore Beauty: Up to 50% off a massive range of beauty products
  • Sephora: Up to 20% off a range of products
  • The Shaver Shop: Deals on a range of personal care items including razors, hair tools and more
  • Lovehoney: Save up to 70% on select items

Top 2024 Black Friday deal picks

Tech deals

Sony PlayStation 5 Digital Edition (Slim) ​​| $679.95 $529 at Amazon

Sony PlayStation 5 Digital Edition (Slim) ​​| $679.95 $529 at Amazon (save $150.95)
If you are in the market for a new gaming console and don’t want to spend over $1,100 on the new PlayStation 5 Pro, then the PS5 Slim should be right up your alley. Usually priced at $679.95, it’s now received a generous 22% discount at Amazon to bring it further down into affordable territory. This is the Digital Edition of the console (meaning there’s no disc drive) so if you’re happy to get your games from the PlayStation Store, it’s the cheapest option to get yourself Sony’s next-gen console.

Garmin Vivofit Jr 3$149$98 at Amazon

Garmin Vivofit Jr 3 | $149 $98 at Amazon (save $51)
Garmin’s Vivofit Jr 3 is a well-regarded smartwatch designed just for kids, and this discount shaves 34% off, bringing the price down to just under $100. This watch would make a great Christmas present for active kids who want to be able to track their fitness and challenge themselves, or for kids who need a bit more motivation. It also has a battery that lasts up to a full year before needing replacement, so you won’t have to worry about it running out of charge for quite some time. Our colleagues over at T3 gave it 4 out of 5 stars in their Vivofit Jr 3 review. The 39% discount also applies to the Black Cosmic model only, but there's 35% off the Blue Stars, Digi Camo and Peach Leopard colourways.

Bose QuietComfort Ultra | $649 $495 at Amazon

Bose QuietComfort Ultra | $649 $495 at Amazon (save $154)
Bose is well known for its audio equipment and its popular QuietComfort Ultra noise-cancelling headphones are another great example of why. These over-ear cans feature impressive active noise-cancellating technology as well as an immersive mode that can create more realistic ‘spatial’ soundscapes. The Ultras also have up to 24 hours of battery life, making them perfect for all day (or multi-day!) use. Our colleagues at TechRadar gave these headphones 4.5 stars in their review, praising the sound quality, noise cancellation and comfort. Pick them up now while they’re on sale and save 24%.

Amazon Fire Stick 4K Max | $119 $59 at Amazon

Amazon Fire Stick 4K Max | $119 $59 at Amazon (save $60)
If you want to upgrade an older TV so you can access all today’s various streaming platforms, an Amazon Fire Stick is one of the most affordable ways to do it. This higher-end Fire Stick has 16GB of storage which is more than enough for all of the big streaming services as well as access to platforms such as Plus, ABC iview and YouTube, and it even leaves extra room for more apps, games and downloads. If this sounds like something you need, you can pick up the Fire Stick 4K Max now from Amazon and save 50%.

Fitbit Charge 6 | $259.95 $171.59 at Amazon

Fitbit Charge 6 | $259.95 $171.59 at Amazon (save $88.36)
If you’re after a new tracker to keep tabs on your fitness regime, the Fitbit Charge 6 is currently 34% off at Amazon, giving you a discount of around $90. It’s arguably Fitbit’s best fitness tracker yet, with plenty of essential metrics to keep you on top of your game. Plus you get 6 months of free access to Fitbit Premium for even more in-depth insights into your health. This discount only applies to all three colourways (Black/Black, Silver/White and Gold/Red).

Apple AirPods Pro (2nd Gen) | $399 $289 at JB Hi-Fi

Apple AirPods Pro (2nd Gen) | $399 $289 at JB Hi-Fi (save $110)
The Apple AirPods Pro are one of the most popular noise cancelling earbuds on the market. If you’ve been itching to try them or have just worn out your previous pair, JB currently has a 27% discount on the RRP, which means you can save a very decent $110, which is close to the lowest price we’ve seen. These noise cancelling in-ear headphones allow up to 6 hours of listening per charge and a total battery life of 30 hours available via the MagSafe charging case. They are also water and sweat resistant, making them perfect for all weather conditions, or using while working out.

Bose QuietComfort SC Headphones | $499.95 $299 at Amazon

Bose QuietComfort SC Headphones | $499.95 $299 at Amazon (save $200.95)
Bose is well known for its impressive audio equipment. Its QuietComfort headphone range is a good example of this. The Bose QuietComfort SC have impressive noise cancellation, adjustable EQ so you can modify the bass and treble to your liking, and they also provide up to 24 hours of battery life. These headphones also have 4.6 stars from over 780 reviews on Amazon, with buyers praising both their sound quality and comfort. The only difference between these and the slightly more expensive Bose QuietComfort headphones is that the SC version comes with a soft carry case instead of a hard one. If you’d prefer to spend a bit more to get the hard case, you can pick up that version in Moonstone Blue for $349 (a 37% discount) or if you’d prefer the black, they’ll cost you $439.95 (a 20% discount).

INIU B6 22.5W Power Bank  | $46.99 $29.99 at Amazon

INIU B6 22.5W Power Bank | $46.99 $29.99 at Amazon (save $17)
Power banks are great for travellers or those who are frequently on the go and need to recharge their devices away from home. Currently 36% off, this 10,000mAh portable charger packs enough juice to recharge the average smartphone twice. Ranking at #2 in TechRadar’s best power banks guide, it’s a high-quality unit with a three-year warranty.

Home & appliance deals

Dyson Gen5detect Absolute Cordless Vacuum | $1,549 $879 at Amazon

Dyson Gen5detect Absolute Cordless Vacuum | $1,549 $879 at Amazon (save $670)
Dyson has called the Gen5detect its most powerful HEPA cordless vacuum and it’s easy to see why. Its impressive suction power claims to trap up to 99.99% of particles, leaving your space cleaner than ever. It also provides up to 60 minutes of runtime, as well as a real-time info display that monitors performance and battery. Pick up the Gen5detect Absolute for 44% off the RRP in this Amazon deal to see what all the fuss is about.

Breville The Barista Express in Salted Liquorice | $999 $548 at The Good Guys

Breville The Barista Express in Salted Liquorice | $999 $548 at The Good Guys (save $451)
Breville is well known for its coffee machines but they are definitely on the more expensive side. One of Breville’s most popular machines, The Barista Express is also one of its more affordable models. This coffee machine has adjustable grind settings, coffee dosing and expresso volumes as well as a manual milk wand so you can make a barista quality coffee from your own home. If you’re in the market for a new coffee machine either as a gift or to treat yourself, the good news is that this machine is currently discounted down to $538, thanks to The Good Guys Price Beat policy which'll shave another $10 off. Pick it up now and save an impressive $461.

Ecovacs Deebot T20e Omni Robot Vacuum | $1,999 $1,599 at Amazon

Ecovacs Deebot T20e Omni Robot Vacuum | $1,999 $1,599 at Amazon (save $400)
Ecovacs is well known for its robot vacuums and its advanced model, the Deebot T20 Omni is currently 20% off at Amazon. If you’re after a robot vacuum that can also mop and will get into hard-to-reach corners, the T20 may be a good option for you. Our colleagues at TechRadar reviewed it and gave it 4.5 stars, commenting on its generally great vacuuming and mopping ability.

Philips Essential Air Fryer | $199 $98 at Amazon

Philips Essential Air Fryer | $199 $98 at Amazon (save $101)
Philips’ simplest and smallest air fryer has also proven to be one of its most popular models. The Essential Air Fryer’s 4.1L size is great for smaller households and those with compact kitchens, and it’s simple to operate with time and temperature dials plus 12 cooking modes that can be accessed via controls on the top. This discount is very close to the lowest price we’ve seen so if you're thinking about it, we recommend snapping it up now.

Tefal 8.3L Dual Easy Fry Essential Air Fryer | $299 $177 at JB Hi-Fi

Tefal 8.3L Dual Easy Fry Essential Air Fryer | $299 $177 at JB Hi-Fi (save $122)
If you haven’t yet joined the airfryer party but want to see what all the fuss is about, the Tefal Dual Easy air fryer is a good starting point, especially with this 40% discount. This air fryer has a large capacity of 8.3L and most importantly, it has two sections so you can cook two different dishes at once at different temperatures, reducing the overall cooking time. This air fryer also has an average of 4.6 stars from over 1,800 user reviews over on Amazon UK.

Beauty and self care deals

GHD Original Hair Straightener |  $270 $195 at The Shaver Shop

GHD Original Hair Straightener | $270 $195 at The Shaver Shop (save $75)
GHD is well known for its quality hair products. Its Original Hair Straightener is on the slightly cheaper end of the spectrum when it comes to GHD hair products, usually costing $270. If you’re in the market for a new hair straightener, the good news is that you can currently pick up this GHD straightener for $195 at The Shaver Shop. With an average of 4.8 stars from over 100 reviews on the GHD website, it definitely looks like it gets the job done well.

Oral-B Pro 100 Deep Clean Electric Toothbrush | $79.99 $36 at Amazon

Oral-B Pro 100 Deep Clean Electric Toothbrush | $79.99 $36 at Amazon (save $43.99)
If you want to join the electric toothbrush club or are looking for a new one, this Oral-B model is currently less than half price. Usually costing almost $80, you can currently pick it up for less than $40 at Amazon. This electric toothbrush comes with a charging station and a travel case, and the rechargeable battery lasts up to 8 days so you can travel with it and not have to worry about charging it every day. With an impressive 4.7 stars from over 850 user reviews and a great discount, this brush is well worth your attention.

Cosrx Snail Mucin 96% Power Repairing Essence | $38 $16.49

Cosrx Snail Mucin 96% Power Repairing Essence | $38 $16.49 (save $21.51)
K-Beauty cult favourite Snail Mucin Power Repairing Essence by Cosrx is currently an impressive 66% off at Amazon. While snail mucin may sound like a bizarre or even disgusting ingredient for skincare, its taken BeautyTok by storm and with an impressive 4.5 stars from over 71,000 reviews on Amazon it’s hard to argue with this particular treatment’s popularity. You can try it now and see what all the fuss is about for under $17. The Cosrx Snail Mucin 92% Repair Cream is also currently on sale if you’d prefer a cream rather than an essence.

Hugo Boss Boss Bottled Eau de Toilette 200ml| $206 $99.99 at Amazon

Hugo Boss Boss Bottled Eau de Toilette 200ml | $206 $99.99 at Amazon (save $106.01)
Hugo Boss has some very well-known fragrances in its catalogue, and most of them come with quite a hefty price tag. Like this 200ml eau de toilette, which has a RRP of $206, but you can currently get it 51% off. With an average of 4.6 stars on Amazon from over 8,100 user reviews, buyers seem to love this one’s fragrance, which is said to have notes of fern, bergamot, pineapple, lavender, and geranium.

Fashion deals

Crocs Unisex Adult Classic Clog | Save up to 47% at Amazon

Crocs Unisex Adult Classic Clog | Save up to 47% at Amazon
Whether you love or hate them, there’s no denying that Crocs are back in fashion. If you’ve been considering taking the plunge or you know someone who would love a pair for Christmas, you can buy the Classic Clog now at Amazon and save up to $37.51, depending on the colour. Multiple colours are included in this discount, with the Army Green colourway discounted the most, however numerous other colours are discounted by between 24% and 39%, including white, bone, Dark Iris and Strawberry Wine.

Casio Men’s A158WA-1 Unisex Watch | $109 $49 at Amazon

Casio Men’s A158WA-1 Unisex Watch | $109 $49 at Amazon (save $60)
You’ve probably seen this classic Casio stainless steel watch before, and that’s because it’s very popular. While the design arguably isn’t very flashy or sophisticated, it does have everything you need from a basic digital wristwatch, including a stopwatch and alarm and it’s also water resistant. Usually costing just over $100, it’s already pretty affordable, but with the current 71% discount you can pick it up for a tiny $32. With an average of 4.4 stars from over 44,000 reviews on Amazon, this is a crowd pleaser and for this price, you really can’t go wrong.

Black Friday FAQs

What is Black Friday?

Black Friday is a massive shopping event that originated in the United States. It falls on the Friday after Thanksgiving in the US, which means it always occurs on the fourth Friday of November. The Black Friday sales have now extended past a single day, and typically run for four days, ending on Cyber Monday which falls on the Monday immediately after Black Friday.

Black Friday marks the start of the holiday shopping season in the United States, and the same is now true for Australia. Some data has shown that the timing of the Black Friday sales a few weeks before Christmas has encouraged shoppers to bring forward their Christmas spending to take advantage of the deals on offer.

When is Black Friday in 2025?

Black Friday will fall on Friday 28 November in 2025, which is the Friday immediately after Thanksgiving in the US. You can expect that most retailers will launch their Black Friday offers on their online stores at midnight on November 29, with in-person deals available that morning.

That said, several retailers and brands now don't necessarily wait for Black Friday to arrive; instead, they start their sales a few days (typically two days to a week) early. These offers, though, aren't necessarily as good as what you would see during the four days that make up the Black Friday weekend, so it's usually a good idea to wait to see how much you can save. Worst case, the deals won't be any better and the 'early' deals are still great one to snap up.

As we’ve mentioned, Black Friday is not a single-day sale, and deals will be available right through until Cyber Monday. In 2025 Cyber Monday is on 1 December, and you can expect sales to officially finish at 11:59pm AEDT. In Australia, most retailers do finish their Black Friday campaign on this day, but there are always some offers that extend into early December.

How long do Black Friday sales last?

Black Friday sales will officially start at midnight on November 28 in 2025, and wrap up at 11:59pm AEDT on 1 December, which is Cyber Monday. In recent years, however, we’ve noticed that retailers will start offering early Black Friday deals a few days before the official date. That means you should keep an eye out for savings as early as Monday, 18 November this year.

Is Black Friday the biggest sale in Australia?

This is a tricky one to answer, but some data has suggested that Black Friday is now the biggest sale in Australia, overtaking Boxing Day in terms of retail spending. According to payment data collected by the Commonwealth Bank, retail spending jumped by 8% in the last week of November in 2022, which included the Black Friday sales period.

CommBank’s chief economist, Stephen Halmarick, also says there’s been a change in consumer’s spending habits towards the end of the year. “[2022’s] Black Friday results continue to show a clear shift in recent years for shoppers to bring forward their Christmas spending and make the most of the sales on offer,” he said.

Amelia Hetherington
Ecommerce Editor

Amelia is an Ecommerce Editor at Getprice who specialises in hunting down great bargains and useful discount codes across a wide variety of products and retailers, curating gift guides for all occasions, and doing the maths to calculate the top-value mobile and internet plans for a variety of needs. Her goal is to help make finding the best online discounts as easy as possible. She loves writing about major deals and sales events to help you get the most bang for you buck at sales time.

With contributions from