Boxing Day sales 2023: deals now live on Apple, Dyson, Garmin & more

Boxing Day sales are now live in Australia, and we've scoured the web to find all the best deals across a range of product categories. We've also put together a complete list of all the Australian retailers that are holding Boxing Day sales, to help you find whatever it is you're looking for. 

So, if Santa didn't bring you the new headphones you wanted, or you've been waiting for Boxing Day to grab some new things for the house for less, you'll find it all here. 

Best Boxing Day deals in Australia

Apple AirPods Pro 2 (MagSafe, USB-C) | AU$399 AU$302.40 at Techciti eBay (save up to AU$96.60)

Apple's exceedingly popular AirPods Pro 2 didn't directly get an upgrade this year, but they did get a new USB-C charging-case, and you can nab this version for their lowest 2023 price right now if you're an eBay Plus member. Use the checkout code DASO20 for a massive AU$96 saving. Not a Plus member? You can still get a decent discount with SAVETH, which drops them to AU$348.

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GHD Max Wide Plate Hair Straightener | $355 $284 at Amazon (save $71)

Save 30% on the GHD Max Wide Plate Hair Straightener. This is one of the newer and more expensive models from GHD and is good for hard-to-manage curls. With 70% larger plates than previous models and heat sensors for constant heat distribution, this straightener is not only better for your hair, but also more effective. 

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Braun Series 8 8563cc Wet and Dry Electric Shaver | $699 $349 at Amazon (save $350)

This waterproof electric razor is sure to up your shaving game. This product comes with not 1, but 4 shaving elements so you can easily get your desired results. Currently on sale for $349 at Amazon, you can experience all this shaver has to offer, including a 40º swivel head that adapts to your facial contours to achieve a close, gentle shave, even on dense beards. 

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De'Longhi Dinamica Fully Automatic Coffee Machine | $1,397 $819 at Amazon (save $578)

Make your mornings cheaper and easier with this automatic coffee machine with a bean grinder and a touchscreen so you can easily make your coffee selection. It also has an automatic milk frother so you can enjoy barista quality coffee in your own home. Currently 41% off at Amazon, this is a great deal. 

Xbox Series S Starter Bundle | $499 $349 at Amazon (save $150)

The Xbox Series S is a perfect entry point into the world of Xbox and this starter bundle will be sure to get you playing in no time at all, as it comes with a 3-month subscription to Xbox Game Pass. This lets you download and play from a huge library of games, and it'll get you online play too. This $150 saving at Amazon makes this an absolute steal.

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Dyson V8 Origin Extra | $649 $345 at Dyson eBay (save $304)

Buy the Dyson V8 Origin Extra from the Dyson eBay store to save whopping $304 in total with code SAVETH. The V8 Origin Extra is an older vacuum and might not have the same level of performance as the newest models but this is still a great deal if you're looking for a budget cordless Dyson vacuum. 

Want to get it directly from Dyson? It's also on sale there for $375.

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Google Pixel Watch | $449 $224 at JB Hi-Fi (save $225)

Grab the Google Pixel Watch for half price at JB Hi-Fi! For just $224 you'll get a sleek looking watch with Google Assistant, Fitbit's health monitoring and plenty more useful features. 

The Pixel Watch 2 is the upgraded model but if you don't mind not having the latest tech, this is a great deal. 

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Fitbit Inspire 2 | $149 $74 at JB Hi-Fi (save $75)

The Fitbit Inspire 2 is currently on sale at JB Hi-Fi for only $74. Down from $149, this is a discount of over 50%. 

This  smartwatch has now been replaced by the Fitbit Inspire 3 but if you are looking for a simple fitness tracker, this model will do the trick. (Only the black model is discounted). 

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Emma Comfort Mattress King Size| $860 $688 (save $172)

Mattress-in-a-box brand Emma Sleep has knocked 20% off all Comfort Mattresses, from sizes single to king. While this deal isn't on the latest upgraded version, the Comfort Mattress is still an award winner that will be sure to improve the quality of your sleep. 

Which stores have Boxing Day Sales in Australia?

Most big Aussie retailers get involved in Boxing Day sales, and below you can find a complete list, separated by category to help make your Boxing Day sales shopping that much easier.

Tech and gaming sales

• Amazon: Deals on a range of electronics and appliances  
• Bose: Sale on select headphones, speakers and soundbars 
• Bing Lee: Discounts on TVs, laptops, home entertainment and more 
• Dell: Prices slashed on a range of tech, including laptops and monitors
• Garmin: Save on fitness watches, dash cams and more
• HP: Sales on various tech  
• JB Hi-Fi: Discounts on a huge range of tech  
• Kogan: Discounts on a range of TVs, phones, laptops and more  
• Microsoft: Discounts on select laptops  
• Razer: Sales on a range of gaming laptops and accessories  
• Secretlab: Discounts on top gaming chairs
• The Good Guys: Prices dropped on TVs, headphones, soundbars and more

Home, kitchen & appliance sales

• Adairs: Discounts on select bedding, bath and furniture 
• Amazon: Sales on furniture, home decor, small appliances and more 
• Appliances Online: Save on appliances big and small for the entire home 
• Breville: Save on select coffee machines and kitchen appliances  
• Big W: Discounts on homewares and small appliances 
• eBay: Sales on a variety of homewares, furniture and more 
• Ecosa: Save on some of Australia's best mattresses and bedding 
• Ecovacs: Discounts on select robot vacuums 
• Emma Sleep: Save on award-winning mattresses and sofa beds 
• Eva Home: Discounts on various mattresses, sofas, bed frames and more 
• KitchenAid: Save big on stand mixers, blenders, kettles and more
• Koala: Sales on select mattresses, bedding and furniture 
• Kogan: Discounts on bedding, manchester, cookwares and more 
• Myer: Sales on homewares, furniture, kitchenware and more 
• Nespresso: Save on select coffee machines and pods 
• Target: Sales on bedding and other homewares 
• The Good Guys: Deals on select dishwashers, washing machines and other large household appliances 

Fashion, shoes and accessories sales

• Amazon: Save on various shoes, accessories and more  
• ASOS: Big savings on an even bigger range of clothing and accessories for all genders
• City Beach - Sale on a range of clothing, swimwear and accessories   
• Crocs: Sale on select styles and Jibbitz
• Culture Kings: Discounts on a range of clothing and accessories  
• Kogan: Discounts on clothing and shoes for men, women and children 
• Myer: Discounts on various mens and women's clothing and shoes   
• Nike: Sale on a range of clothing and shoes
• Oakley: Discounts on select sunglasses   
• Princess Polly: Discounts on a range of women's clothes 
• Ray-Ban: Big savings expected on iconic sunglasses styles
• Skechers: Discounts on select shoes  
• Sunglass Hut: Savings applied to a wide range of sunglasses from some of the most well-known brands  
• The Iconic: Sales on clothing, footwear and much more 
• Vans: Discounts on shoes and clothing

Beauty and self care sales

• Adore Beauty: Discounts on select hair care and more beauty essentials  
• Kogan: Discounts on shavers, toothbrushes and more 
• MAC Cosmetics: Save on beauty essentials including gift packs
• Myer: Sales on fragrances, make-up and more  
• Lovehoney: Discounts on various items of an adult persuasion
• Sephora: Prices slashed on select makeup, skincare, fragrances 
• The Shaver Shop: Huge discounts on personal care and beauty tech 

Toy and hobby sales

• Adrenaline: Australia's one-stop shop for bucket list adventures  
• Big W: sale on games, books and more
• Booktopia: Sales on a wide range of books, ebooks and Kobo ereaders 
• eBay: Save big on toys, musical instruments, collectibles and more, with extra discounts for eBay Plus members
• Lego Australia: Sale on select Lego sets 
• Rebel Sport - Savings and member-exclusive offers on a huge range of sports clothing and equipment
• Red Balloon - Sale on a range of experiences  
• Sanity: Discounts on games, movies, vinyl, books, collectibles and other merch 

What are the Boxing Day sales?

Boxing Day sales are traditionally held every year on Boxing Day (26 December) and can often run until early January (and sometimes beyond). 

Boxing Day Sales started in the 1980s, with retailers using the post-Christmas period to sell excess stock at a cheaper price. 

Today, Boxing Day is one of the biggest yearly sales event both in Australia and around the world with most retailers offering serious bargains. While the US doesn’t hold Boxing Day sales, most Commonwealth countries such as the UK, Canada and New Zealand participate in this major shopping event. 

Boxing Day sales are a great opportunity to pick up the things you’ve been eyeing off all year while they are discounted, or if you happened to miss out on picking up that big-ticket item during Black Friday. In past years we’ve seen great discounts on tech, fashion, beauty and much more.

When are Boxing Day sales?

You might think that the Boxing Day sales would start on Boxing Day, however this is not always the case. While some retailers start their sales on December 26, the majority of retailers kick off their sales earlier, sometimes from as soon as December 1st. 

With some Boxing Day sales starting in early to mid December, they can be a great opportunity to snag some Christmas gifts at a cheaper price if you didn't already do so during Black Friday. 

To make sure you don’t miss out on any deals, we recommend keeping this page bookmarked so you can stay up to date on all the latest Boxing Day sales information.

How long do Boxing Day sales last?

Depending on the retailer, Boxing Day sales can last anywhere from a few days to over a month or while stocks last. In past years, we’ve seen most retailers end their sales in mid to late January, offering a chance to snag some back-to-school gear for less.

While some sales may last for weeks, the most popular items and those with the best discounts are usually the first to sell out. So be sure to get in quick!

Is Boxing Day bigger than Black Friday in Australia?

Boxing Day and Black Friday sales are definitely the two biggest sales events in Australia. Although the hype and awareness of Boxing Day sales continues to remain high in Australia, since around 2018 interest in Black Friday has eclipsed Boxing Day according to Google Search trends. 

Despite not being as big as Black Friday, the Boxing Day sales are still a great opportunity to pick up the items you want at a relatively lower price.