Boxing Day Sales 2026: Everything you need to know

Several retailer and brand logos on an orange background surrounding the words "Boxing Day Sale"
(Image credit: Future)

As the sun sets on Christmas and all things tinsel and Santa related, the Boxing Day sales come along and lift our spirits with massive sales from all our favourite stores!

In previous years, we've seen almost all major retailers (and some smaller ones) holding big sales to celebrate Boxing Day. Big players include Amazon, Dyson, The Iconic, Myer and The Good Guys.

So, no matter what you're shopping for, there should be something up your alley. It's also a great time to spend any money or gift cards you received over the holiday season.

While Boxing Day falls on December 26, some retailers choose to start their sales early so as we get further into December, we can expect to see retailers starting their sales.

To ensure you don't miss out on any great savings, we will be rounding up all the best deals and discounts right here, so be sure to keep this page bookmarked.

While we wait for more information, here's everything you need to know about the Boxing Day sales to prepare you for the shopping event.

To wet your appetite, we also have a recap on last year's Boxing Day Sale including which retailers participated and what was discounted.

2025 Boxing Day sales recap

Tech and appliance deals

  • Amazon: Save on a range of tech and appliances from popular brands including Apple, Samsung, Dyson, Philips and more (more Amazon deals can be found on our Amazon Sales Calendar page)
  • Appliances Online: Save on select home and kitchen appliances
  • Bing Lee: Save on a range of tech and home appliances
  • Bose: Up to 40% off select products
  • Breville: Save up to $1,200 on select Breville appliances including coffee machines, air fryers and more
  • Dyson: Save up to $650 on select Dyson products
  • Emma Sleep: Up to 30% off
  • Eva Home: Save up to $350
  • HP: Save up to 50% on select laptops
  • JB Hi-FI: Save on select tech including Garmin devices, Samsung products, headphones and earbuds
  • KitchenAid: Save up to 25% on select KitchenAid products
  • Koala: Up to 30% off everything
  • Kogan: Up to 60% off a range of items
  • Lego: Save on select Lego sets
  • LG: Save up to 40% on select LG products
  • Lenovo: Up to 40% off select Lenovo products
  • Myer: Save on a range of tech, home appliances, cookware, sheets and more
  • Nespresso: Save up to 30% on select machines
  • Petbarn: Up to 50% off select pet favourites
  • Sennheiser: Up to 50% off storewide
  • Shark Ninja: Save on select kitchen and home appliances
  • Samsung: Save on select Samsung devices including smartphones, tablets, Galaxy Watches, ear buds, TVs and more
  • Shaver Shop: Save on a range of hair tools, grooming devices and electric toothbrushes
  • The Good Guys: Save on a range of tech, home and kitchen appliances
Bose QuietComfort Headphones
Save 41% (AU$225)
Bose QuietComfort Headphones: was AU$549 now AU$324 at Amazon

Bose is well known for its impressive audio equipment, and its QuietComfort headphone range is among its most popular tech. These headphones have impressive noise cancellation and adjustable EQ, so you can modify the bass and treble to your liking. They also provide up to 24 hours of battery life, making them capable of use over multiple days of listening sessions. Currently 40% off, you can pick up the Bose QuietComfort headphones in White Smoke and Black. and save.

Amazon Kindle Paperwhite (2024)
Save 17% (AU$50)
Amazon Kindle Paperwhite (2024): was AU$299 now AU$249 at Amazon

The Kindle Paperwhite is one of the best Kindles on the market, featuring a 7 inch screen, a large battery that can last up to 12 weeks and a faster response time than all other Kindles. It's also waterproof so you can read by the pool, at the beach or in the bath without worrying about it getting wet. While this isn't the ebst price we've seen (that was $199 during Black Friday), this deal will still save you over $50.
If you want more storage, the Kindle Paperwhite Signature Edition 32GB has double the amount of storage and is current 15% off, bringing the price down to $279.

Amazon Kindle Colorsoft (16GB)
Save 18% (AU$70)
Amazon Kindle Colorsoft (16GB) : was AU$399 now AU$329 at Amazon

The brand new Kindle Colorsoft only recently became available in Australia and it's already on sale. With a 7 inch Colorsoft display and 16GB of storage, the Kindle Colorsoft can last up to 8 weeks on a single charge, is waterproof and you can now highlight your favourite scenes in colour. If you've been waiting for a Kindle that features colour so you can read comics or books featuring pictures or just admire the book covers properly, now is your time to pick it up and save on your purchase. If you want a Kindle with more storage, the Colorsoft Signature Edition comes with 32GB and is currently 16% off, bringing it down to $379.

Amazon Kindle Scribe (2024; 16GB)
Save 28% (AU$180)
Amazon Kindle Scribe (2024; 16GB): was AU$649 now AU$469 at Amazon

Kindles are usually just used for reading but the Kindle Scribe also allows you to write and draw. You can take notes, sketch, brainstorm and more. With a large 10.2 inch screen with a built in front light and a battery that can last up to 12 weeks, this Kindle offers the full package if you want an e-reader that doubles as a digital sketchbook/journal. The current 28% discount also makes it much more attractive.

Dyson V8 Absolute
Save 60% (AU$600)
Dyson V8 Absolute: was AU$999 now AU$399 at Dyson Australia

One of Dyson’s most affordable vacuums is an extra 60% off right now. First released in 2016, this model may not have all the newer technology of more recent Dyson vacuums, but it’ll still do the basics quite adequately. With up to 40 minutes of fade free suction, it can easily clean hard floors, carpets and more. It can also be used as a handheld vacuum, making it easy to access hard to reach spaces. Grab it now to save $600.

Dyson V11 Advanced Cordless
Save 44% (AU$525)
Dyson V11 Advanced Cordless: was AU$1,199 now AU$674 at Dyson Australia

Dyson’s V11 Advanced handstick vacuum offers up to 60 minutes of runtime and an LCD screen where you can monitor battery life and other functions. It also has a V11 motor, which adjusts the suction power based on the floor type so you get a more precise clean. Usually costing a hefty $1,199, you can currently pick it up for less than $700.

Dyson V15 Detect Absolute
Save 46% (AU$673)
Dyson V15 Detect Absolute : was AU$1,449 now AU$776 at Dyson Australia

The Dyson V15 Detect Absolute vacuum was released in 2021 and is one of the company’s premium vacuum cleaners. It features laser technology to help show up hidden debris and employs powerful suction to capture all dust and debris. With up to 60 minutes of cleaning time, you should be able to get your whole home clean before needing to recharge. A number of attachments are included for even deeper cleaning, and the current 46% saving makes it great value.

Ninja CREAMi Deluxe
Save 34% (AU$150.99)
Ninja CREAMi Deluxe : was AU$449.99 now AU$299 at Amazon

Ninja’s very own ice cream maker, named the CREAMi Deluxe has 11 built in functions that allow you to make any flavoured ice cream, sorbet, gelato and slushies from home. Perfect for those who love dessert but don't want to spend a lot of money on going out to get ice cream or sorbet. It also comes with 3 x 709ml tubs, perfect for storing your cold creations. While this deal was cheaper earlier in November (down to $269) if you missed that, this is still a very worthwhile saving.

Bose SoundLink Flex
Save 37% (AU$92.95)
Bose SoundLink Flex : was AU$249.95 now AU$157 at Amazon

Bose’s SoundLink Flex is currently 36% off, making it even more affordable. The Flex speaker packs a punch, delivering deep, clear and immersive audio and it’s perfect for providing tunes for a party or even at the beach due to its IP67 waterproof rating. Usually costing just under $250, you can grab it now while it’s on sale for less than $160. Both the Black and Blue Dusk colours are discounted by the full amount while the Citrus Yellow is only $1 more.

Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max: was AU$119 now AU$63 at Amazon

If you want to upgrade an older TV so you can access all today’s various streaming platforms, an Amazon Fire Stick is one of the most affordable ways to do it. This higher-end Fire Stick has 16GB of storage which is more than enough for all of the big streaming services as well as access to platforms such as Plus, ABC iview and YouTube, and it even leaves extra room for more apps, games and downloads. If this sounds like something you need, you can pick up the Fire Stick 4K Max now from Amazon and save 47%.
If you want a cheaper version and don't need 16GB of storage, the Fire TV Stick HD has 8GB of storage and is currently 29% off, bringing it down to $49.

Clothing, beauty and accessory deals

  • Adidas: Save up to 50% on a range of Adidas shoes and clothing
  • Adore Beauty: 25% off select brands
  • ASOS: Up to 60% off select clothing and shoes
  • Cotton On: Save up to 50% off
  • Crocs: Up to 50% off select styles
  • Culture Kings: 25 - 70% off everything
  • Footlocker: Up to 50% off a wide range of shoes and clothing
  • Love Honey: Save up to 70% on select products
  • Myer: Save on a range of clothing, accessories and beauty items
  • Net-A-Porter: Save up to 60%
  • New Balance: Take a futher 25% off clearance styles
  • Nike: Up to 40% off sale items
  • Platypus Shoes: Up to 50% off shoes from select brands including Crocs, Vans, Adidas and Reebok
  • Rayban - 20% off selected styles
  • Sephora: 50% off select items
  • Sketchers: Up to 50% select styles
  • The Iconic: Up to 50% off select men’s, women’s, kids wear and accessories
GHD Original Hair Straightener
Save 34% (AU$100)
GHD Original Hair Straightener: was AU$295 now AU$195 at Shaver Shop

GHD is well known for its quality hair products. Its Original Hair Straightener is on the slightly cheaper end of the spectrum when it comes to GHD's range usually costing $270. If you’re in the market for a new hair straightener, the good news is that you can currently pick up this GHD straightener for under $200 at The Shaver Shop. With an average of 4.8 stars from over 100 reviews on the GHD website, it definitely looks like it gets the job done well.

GHD Platinum+ Hair Straightener
Save 35% (AU$150)
GHD Platinum+ Hair Straightener : was AU$425 now AU$275 at Amazon

This is one of GHD's more premium hair straighteners and it's well loved among buyers, with 84% of customers saying they'd recommend it to a friend on GHD's website. Usually costing $425, it's currently 35% off, making it much more affordable. For under $280, you get a straightener that claims to predict your hair needs and keep it healthy. The ultra-zone predictive technology and advanced sensors work to read your hair type and styling speed and adjust in accordance with that to give you the best results. For extra safety, the straightener also has an automatic sleep mode that shuts down after 30 minutes of not being used.

Dyson Airstrait
Save 34% (AU$254)
Dyson Airstrait : was AU$749 now AU$495 at Dyson Australia

Dyson's Airstrait hair straightener is a wet-to-dry straightener that dries and smoothes hair with precisely directed airflow instead of with traditional hot plates. Because of its unique design, it can be used to style wet hair (as well as dry hair) without burning it, making the styling process much quicker. Currently 34% off at Dyson, you can pick it up for under $500, It's also available in a Ceramic Pink/Rose Gold colourway which is currently only $2 more.

Braun Series 9 Pro+ Wet & Dry Electric Shaver
Save 45% (AU$390)
Braun Series 9 Pro+ Wet & Dry Electric Shaver: was AU$859 now AU$469 at Shaver Shop

Braun's Series 9 Pro+ Electric Shaver is one of Brauns most popular products and this Shaver Shop exclusive is even more exciting, coming with a 6-in-1 SmartCare Centre which cleans, dries and charges your shaver for you as well as a PowerCase which allows for up to 90 minutes of mobile shaving. While it's still expensive even with the discount, it is a very high quality product and you certainly get what you pay for. A review from TechRadar gave it 4.5 stars and referred to it as “the smartest piece of male grooming kit money can buy.” So, if you’re intrigued and you have the means, don’t miss out on this discount.

La Roche-Posay Anthelios Tinted Fluid SPF 50+ 50ml
Save 28% (AU$10.96)
La Roche-Posay Anthelios Tinted Fluid SPF 50+ 50ml: was AU$38.95 now AU$27.99 at Amazon

La Roche Posay is well known for its high quality skincare products and its sunscreens are no different. This tinted face sunscreen is perfect for adding some colour to your face while also protecting yourself from the sun. This sunscreen stands out because of its non-sticky, lightweight formula and while it’s quite pricey for only 50ml, the current discount makes it more affordable. If you don't want a tinted sunscreen, the Invisible Fluid version is also discounted down to $32.99.

Adore Beauty Tools of the Trade 7-Piece Brush Set
Save 40% (AU$20)
Adore Beauty Tools of the Trade 7-Piece Brush Set: was AU$50 now AU$30 at Adore Beauty

If you’re after some new makeup brushes, this 7-piece brush set from Adore Beauty features all the essentials - a foundation brush, bronzer brush, blush brush, complexion brush, eye shader brush, eye blending brush and angled detail brush as well as a black vegan leather case, and it’s currently 40% off. This would also make a great gift for someone younger who's just getting into makeup.

Crocs Unisex Adult Classic Clog
Save 50% (AU$40)
Crocs Unisex Adult Classic Clog: was AU$79.99 now AU$39.99 at Amazon

If you haven't jumped on the Crocs train yet, now's your chance! Snap up a pair of the classic clog design from less than $40 and see what all the fuss is about. The prices does vary depending on colour, with the full discount available multiple colours including Atmosphere, Lavender, Bone, Slate Grey and Frosted Grape colours, while multiple other colours are discounted down to between $44.99 and $49.99.
For more colour options, Crocs.com.au have also discounted a wide range of colours of the Classic Clogs by up to 50 bringing them down to $39.99.

Adidas Handball Spezial
Adidas Handball Spezial: was AU$170 now AU$85 at Adidas

Arguably the most popular casual sneakers of the past few years, the Adidas Handball Spezials are currently 50% off at Adidas as part of its Boxing Day sale. If you haven't jumped on the trend yet, or you want a new pair, three colours are discounted down to just $85. Shop the Alumina/Earth/Strata/Gum, Auburn/Glow Blue/Gold Metallic and Better Scarlet/Cloud White/Gold Metallic and save

What are the Boxing Day sales?

The Boxing Day sales are traditionally held every year on Boxing Day (26 December) and can often run until early January (and sometimes beyond).

Boxing Day Sales started in the 1980s, with retailers using the post-Christmas period to sell excess stock at a cheaper price.

Today, Boxing Day is one of the biggest yearly sales events both in Australia and around the world with most retailers offering big bargains. While the US doesn’t hold Boxing Day sales, most Commonwealth countries such as the UK, Canada and New Zealand participate in this major sales event.

Boxing Day sales are a great opportunity to pick up the things you’ve been eyeing off all year while they are discounted! In past years we’ve seen great discounts on tech items, fashion, beauty and much more.

When are Boxing Day sales?

You might think that the Boxing Day sales would start on Boxing Day, however this is not always the case. While some retailers start their sales on December 26, the majority of retailers kick off their sales earlier, sometimes as early as December 1st.

With some Boxing Day sales starting in early to mid December, they can be a great opportunity to snag some Christmas gifts at a cheaper price if you didn't already do so during Black Friday.

To make sure you don’t miss out on any deals, we recommend keeping this page bookmarked so you can stay up to date on all the latest Boxing Day sales information.

Amelia Hetherington
Ecommerce Editor

Amelia is an Ecommerce Editor at Getprice who specialises in hunting down great bargains and useful discount codes across a wide variety of products and retailers, curating gift guides for all occasions, and doing the maths to calculate the top-value mobile and internet plans for a variety of needs. Her goal is to help make finding the best online discounts as easy as possible. She loves writing about major deals and sales events to help you get the most bang for your buck at sales time.