Amazon Prime Day 2025: possible dates and how to find the best deals

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(Image credit: Amazon)

As you probably already know, online retailer Amazon holds a massive annual sale called Prime Day, which is exclusive to paying Prime members.

Last year, for the first time ever, Prime Day ran for a full six days in Australia, starting on Tuesday, July 16 and running until Sunday, July 21. During this massive six-day sale, we saw discounts on thousands of products including popular tech items such as iPhones, smartwatches, Kindles, Bluetooth speakers and headphones, as well as deals on fashion, beauty and homeware products.

If you’re not already an Amazon Prime member and want to see what the fuss is all about, you can sign up now and get yourself a 30-day free trial. However, if you would rather hold off till the Prime Day sale, you can sign up for the trial just before the sale commences, and you can cancel any time.

While it’s too early to know the exact dates for this year's Amazon Prime Day, we can assume that, similar to previous years, it will take place sometime in July.

And because one Prime Day sale a year isn’t enough, in Australia, we have been lucky enough to have a second one in the last two years. This sale is called Prime Big Deal Days and it has, so far, occurred in October.

While we wait for more information on Amazon Prime Day 2025, here’s a recap of all the best deals we saw during Amazons last sale, it's Big Smile Sale in March.

Amazon Big Smile Sale deals recap

Ultimate Ears Megaboom 4 | $349.95 $247.70

Ultimate Ears Megaboom 4 | $349.95 $247.70 (save $102.25)
Ultimate Ears is well known for its Boom speakers and the Megaboom 4 is the latest addition to the larger speaker range. This powerful speaker offers 360 degree sound, 45 metre wireless range, 20 hour battery life and brilliant sound quality. If you’re after a speaker that will carry sound and deliver good base, but is still robust, waterproof and won’t break easily, the Megaboom 4 is a good option. Usually costing just under $350, you can currently save over $100 and pick it up for $247.70 at Amazon. There are also various colour options included in this sale so you can choose between black, blue, lilac and pink.

Garmin Vívoactive 5 smartwatch$499$375

Garmin Vívoactive 5 smartwatch | $499 $375 (save $124)
Garmin’s stylish Vivoactive 5 smartwatch is currently 25% off and for less than $380, it is an absolute bargain. This watch is perfect for someone who wants a sleeker looking smart watch with all the features. The Vivo5 comes with in depth fitness tracking capabilities, more than 30 in-build sports apps, personalised sleep coaching, energy monitoring and more. This smartwatch also offers up to 11 days of battery life in smartwatch mode so you don’t have to worry about charging it between wears. Both the black and white models are discounted by 25%, while the navy is discounted by 21% and the orchid is discounted by 22% so you have the choice between a few different colours.

Sony WH-CH720N Noise Cancelling Headphones | $259.95 $139

Sony WH-CH720N Noise Cancelling Headphones | $259.95 $139 (save $120.95)
Sony is well known for its impressive sound technology, even in its more affordable products. If you’re after a pair of noise cancelling headphones but don’t want to spend an arm and a leg, the Sony WH-CH720N’s are a good option. These headphones usually cost just under $260 and come with all the basic features without the premium price tag, including bluetooth and digital noise cancelling technology, clear voice calls, adaptive sound control and up to 35 hours of battery life. They are already pretty affordable but the current 47% discount makes them even better value. Our colleagues at TechRadar gave these headphones 4 stars in their review, describing them as ‘impressive and affordable’ and with the current discount, you can’t really go wrong.

Samsung Galaxy SmartTag 2 (4-pack) |$169$98.99

Samsung Galaxy SmartTag 2 (4-pack) | $169 $98.99 (save $70.01)
We all know about the Apple AirTag, but did you know that Samsung has its own version called the Galaxy SmartTag? This four pack of Galaxy SmartTag2s is perfect for Samsung or other Android users who want to keep track of their belongings. Currently 41% off for a 4-pack, that makes the cost of each tracker a smidge under $25.

INIU B6 22.5W Power Bank  | $46.99 $29.99

INIU B6 22.5W Power Bank | $46.99 $29.99 (save $16.38)
Power banks are great for travellers or those who are frequently on the go and need to recharge their devices away from home. Currently 36% off, this 10,000mAh portable charger packs enough juice to recharge the average smartphone twice. Ranking at #2 in TechRadar’s best power banks guide, it’s a high-quality unit with a three-year warranty.

Amazon Echo Pop$79$47

Amazon Echo Pop | $79 $47 (save $32)
If you’ve been thinking about trying the Amazon Echo Pop, now is a good chance because it is currently 41% off. The smart speaker connects to both Wi-Fi and Bluetooth and has pretty respectable audio, especially for the price. This mini Echo is a great addition to a bedroom. Grab one now for only $47.

Amazon Fire TV Stick 4K | $99 $69

Amazon Fire TV Stick 4K | $99 $69 (save $30)
If you want to upgrade an older TV so you can access all today’s various streaming platforms, an Amazon Fire Stick is one of the most affordable ways to do it. This Fire Stick has 8GB of storage which should be more than enough for all of the big streaming services as well as access to platforms such as Plus, ABC iview and YouTube, and it even leaves extra room for more apps, games and downloads. If this sounds like something you need, you can pick up the Fire Stick 4K now from Amazon and save 30%.

Dyson V8 Cordless Vacuum Cleaner $799$409.99

Dyson V8 Cordless Vacuum Cleaner | $799 $409.99 (save $389.01)
One of Dyson’s most affordable vacuums is currently 49% off. First released in 2016, this model may not have all the newer technology of more recent Dyson vacuums, but it’ll still do the basics quite adequately. With up to 40 minutes of fade free suction, it can easily clean hard floors, carpets and more. It can also be used as a handheld vacuum, making it easy to access hard to reach spaces. Grab it and save almost $400.

Philips Essential Air Fryer (HD9200/21) | $199 $85

Philips Essential Air Fryer (HD9200/21) | $199 $85 (save $114)
Philips’ simplest and smallest air fryer has also proven to be one of its most popular models. The Essential Air Fryer’s 4.1L size is great for smaller households and those with compact kitchens, and it’s simple to operate with Time and Temperature dials plus 12 cooking modes that can be accessed via controls on the top. This discount isn’t the lowest this model’s been, but it's not far off. So if you’re keen to try an air fryer, this one offers good quality at a fair price.

Lefant Pro Robot Vacuum Cleaner | $399.99 $139.99

Lefant Pro Robot Vacuum Cleaner | $399.99 $139.99 (save $260)
If you’re in the market for a robot vacuum to help keep your house clean but you’re on a strict budget, this already affordable model from Lefant is currently 65% off, meaning it’s a tiny $139.99. This vacuum has six cleaning modes and different suction powers so you can choose the setting that works best for your cleaning needs. With an average of 4.3 stars from over 3,800 user reviews and a very decent 65% discount, this is the cheapest name-brand robovac we’ve ever seen.

Tefal Generous Cook Non-Stick Induction Frypan 32cm | $119.99 $63.87

Tefal Generous Cook Non-Stick Induction Frypan 32cm | $119.99 $63.87 (save $56.12)
If you’re after a new, large non-stick pan, Tefal’s 32cm non-stick frypan is currently 47% off, bringing it down to a very decent $63.87. This pan has a titanium non-stick coating, making it easy to clean and it has a deep shape that is perfect for cooking large meals. If you’re after something smaller, other sized Tefal pans are also on sale, with both the 28cm pan and 24cm pan discounted by 58%. All of these pans also come with a two year warranty so you don’t have to worry about any potential defects or issues.

RecipeTin Eats: Tonight Cookbook | $49.99 $29

RecipeTin Eats: Tonight Cookbook | $49.99 $29 (Save $20.99)
Australian home cook Nagi Maehashi has become famous for her easy to recreate, inventive meal ideas and her cookbooks have fast become best sellers. Usually costing just under $50, Nagi’s cookbook ‘Tonight’ has over 150 foolproof dinner recipes so you’ll never be stuck on what to cook again. Pick it up now while it’s 42% off and treat yourself or gift it to a loved one for less than $30.

La Roche Posay SPF50+ Sunscreen Lotion 50ml  | $37.95 $25.80

La Roche Posay SPF50+ Sunscreen Lotion 50ml | $37.95 $25.80 (save $12.15)
La Roche Posay is well known for its high quality skincare products and its sunscreens are no different. This face sunscreen stands out because of its non-sticky, lightweight formula and while it’s quite pricey for only 50ml, the current 32% discount makes it much more affordable. If you prefer a tinted sunscreen, La Roche Posay also makes one of those which is perfect for adding some colour to your face while also protecting yourself from the sun. The tinted version is also discounted so you can pick it up for $25.80.

Hugo Boss Boss Bottled Eau De Toilette 100ml| $146 $55.94

Hugo Boss Boss Bottled Eau De Toilette 100ml | $146 $55.94 (save $90.06)
Hugo Boss has some well known fragrances in its catalogue, and most of them come with quite a hefty price tag. Like this 100ml eau de toilette, which has a RRP of $146, but you can currently get it 62% off, for only $55.94. With an average of 4.4 stars from over 8,600 user reviews, buyers seem to love it.

COSRX Snail Mucin 92% Repair Cream | $20.90 $16.99

COSRX Snail Mucin 92% Repair Cream | $20.90 $16.99 (save $4)
K-Beauty cult favourite Snail Mucin Repair Cream by Cosrx is currently 19% off. While this isn't a massive discount, the product is already a reasonable price for a good moisturiser and this discount makes it slightly cheaper. Snail Mucin may sound like a bizarre or even disgusting ingredient for skincare, but with an average of 4.4 stars from over 47,000 reviews on Amazon, it’s hard to argue with the popularity. One of our Getprice writers even bought it while it was discounted during Amazon Prime Day and she swears by it. If you're keen to see what all the fuss is about, you can pick it up now for under $17.

Olaplex No.3 Hair Perfector 250mL | $108 $63.69

Olaplex No.3 Hair Perfector 250mL | $108 $63.69 (save $44.31)
Olaplex is well known for its popular hair products and masks, the only downside is the hefty price tag. The No.3 Hair Perfector claims to rebuild broken bonds and help reduce breakage and split ends but it costs just under $50 for the 100ml version and the 250ml ‘jumbo’ version costs $108 which is quite expensive for a hair mask. The good news is that if you love No.3 and want to stock up or you’ve been keen to give it a try, you can currently save 41% and get the jumbo version for just under $64. With an average of 4.6 stars from over 1,800 reviews, you can rest assured that it’s worth the hype.

Crocs Unisex Adult Crocband Flip | $54.99 $39.99

Crocs Unisex Adult Crocband Flip | $54.99 $39.99 (save $15)
The Crocband Flip shoes are Crocs’ take on thongs. Currently 27% off, these shoes are perfect for wearing all year round, especially in summer and you can rest assured that these shoes will live up to the Crocs name and be very comfortable. There are multiple colour options discounted so you can choose between white, black, black/slate, graphite/volt green, navy and slate grey/smoke. With 4.6 stars from over 55,000 reviews on Amazon, these flip flops are definitely a fan favourite and for less than $40, you can’t go wrong.

Casio Men’s A158WA-1 Unisex Watch | $109 $44.55

Casio Men’s A158WA-1 Unisex Watch | $109 $44.55 (save $64.45)
You’ve probably seen this classic Casio stainless steel watch before, and that’s because it’s very popular. This watch is not very flashy or sophisticated but it has everything you need from a basic wristwatch, including a stopwatch and alarm and it’s also water resistant. Usually costing just over $100, it’s already pretty affordable, but with the current 59% discount you can pick it up for under $45. With an average of 4.4 stars from over 46,000 reviews on Amazon, this is a crowd pleaser and for this price, you really can’t go wrong.

Tommy Hilfiger Mens Recycled 3 Pack Trunk | $99.95 $31.99

Tommy Hilfiger Mens Recycled 3 Pack Trunk | $99.95 $31.99 (save $67.96)
Made from 74% pure organic cotton and 21% recycled cotton, this three pack of Tommy Hilfiger men's trunks are currently 68% off, bringing them down to under $32. Sizes medium, large, extra large and extra extra large are all discounted in the multi colour pack option (which features, white, Desert Sky and red) but if you’d prefer all black, only the medium size is discounted and only sizes medium and large are discounted in the all white option. Treat yourself to an all new pack of Tommy Hilfiger trunks now and save over $67.


FAQs

What is Amazon Prime Day?

Amazon Prime Day started in 2015 in the US as a celebration of Amazon’s 20th anniversary. Today, Prime Day is an annual sale that takes place in July in nearly every market that Amazon operates in, giving Prime members access to exclusive discounts. The first Amazon Prime Day only lasted one day but, over the years, it has expanded and, in 2024, we were lucky enough to get six whole days of the sale.

When is Amazon Prime Day 2025?

In 2024 Amazon Prime Day started on Tuesday, 16 July and ran for six whole days until Sunday, 21 July. While it’s too early to know exactly when the sale will take place this year, we can assume based on previous years that it will be around mid July.

Over the last few years, Amazon has also held a second Prime Day sale called Amazon Big Deal Days. Also exclusive to Prime members, this sale usually occurs in October and last year the sale ran for six days, just like the main Prime Day in July. This year, we can expect to see something similar taking place in October.

How much does Amazon Prime membership cost?

In Australia, an Amazon Prime subscription costs $9.99 per month or $79 annually and, if you haven’t signed up before, you get a 30-day free trial to see if you like it before committing any cash to it. As well as being able to access exclusive deals, Prime members also get lots of other perks, including free express shipping on eligible items, free international delivery on purchases costing AU$49 or more, free access to some other Amazon services like Prime Video, Prime Music, Prime Reading and more!

When are Amazon's other sales?

While many Amazon Prime Day discounts are only available to Prime members, Amazon holds many other sales throughout the year featuring discounts that are available to everyone.

These sales include Amazon’s Big Smile Sale in March, the Mid-Year sale in June, Black Friday in November and Boxing Day in December.

Amelia Hetherington
Ecommerce Editor

Amelia is an Ecommerce Editor at Getprice who specialises in hunting down great bargains and useful discount codes across a wide variety of products and retailers, curating gift guides for all occasions, and doing the maths to calculate the top-value mobile and internet plans for a variety of needs. Her goal is to help make finding the best online discounts as easy as possible. She loves writing about major deals and sales events to help you get the most bang for you buck at sales time.