EOFY sales 2024: when they start and where to find the best deals

Letter blocks of E, O, F and Y on a stack of currency notes
(Image credit: Getty Images)

The end of the financial year is not only tax time, but time for one of the biggest sale periods of the Australian year. 

A lot of retailers use this opportunity to clear old stock at a discounted price, which is a great opportunity for shoppers to snap up big bargains.

It’s not just business-oriented products that get their prices reduced either. Whether you’re looking to buy a new phone, a new appliance for the kitchen, a whole new wardrobe or to treat yourself to some new beauty products, you’ll be able to find big discounts during the EOFY sales.

Which retailers have EOFY sales?

Most big Australian retailers (and even some of the smaller ones) hold EOFY sales in June. 

2024 EOFY sales are still a fair few months away, which means that no retailers have announced that they are definitely having EOFY sales yet. However, to help with your planning, we’ve rounded up a list of the top retailers who offered incredible discounts last year, alongside some of the best individual deals we saw in 2023.  

The Iconic

The Iconic

Shop the most-wanted styles of big brand clothing and accessories at discounted prices with the mid-year sale at The Iconic.

Browse deals here

Amazon

Amazon

Score a bargain on a great range of products including Garmin watches, UGG boots and so much more on Amazon Australia.

Browse deals here

Dyson

Dyson

Score mega savings on state of the art Dyson cordless vacuums, air purifiers and hair tools this end of financial year.

Browse deals here

eBay

eBay

Explore unmissable EOFY offers on categories like home office furniture, DIY and tools, Auto parts, toys and more on eBay this June.

Browse deals here

Myer

Myer

Score big discounts on a huge variety of categories including kitchen appliances, women, men’s and kid’s fashion, toys and so much more this June.

Browse deals here

JB HI-FI

JB HI-FI

Take advantage of discounts on a variety of computers, tablets, mobile phones and accessories this EOFY sale at JB Hi-Fi. The offers are likely to change each week through June, so keep an eye on the storefront if you’re after something specific.

Browse deals here

Kogan

Kogan

Enjoy savings of up to 65% between 1-30 June on a massive range of TVs, electronics, whitegoods, homewares and furniture this EOFY.

Browse deals here

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The Good Guys

Throughout the month of June, The Good Guys will be offering a variety of discounts, and they could change each week. So for all your tech and appliance needs, keep an eye on The Good Guys.

Browse deals here

EOFY sale FAQs

When do the EOFY sales start?

While the official end of the Australian financial year is celebrated on June 30, this is not necessarily when EOFY sales start. The individual sale start dates are determined by each retailer, but you can generally expect sales to start popping up anywhere from early June. 

To make sure you don’t miss out, we recommend keeping this page bookmarked so you can come back and find out more information closer to the end of the financial year. 

What should I expect from EOFY sales?

During EOFY sales, shoppers can expect to see lots of retailers slash prices on a range of products.

Companies use the end of the financial year to shift older stock at a cheaper price to make way for new items. This means that you may find that the best deals are on older products, for example, TVs or phones that have since been replaced by newer models. However, this doesn’t mean that the sales aren’t worth shopping or that there aren’t great deals on newer products to be found.  

Overall, customers can expect great sales and deals on all sorts of items during EOFY sales, from clothing, shoes, tech, homewares, beauty products and more. 

How can you make the most of EOFY deals?

In order to make the most of the EOFY sales we suggest doing research ahead of time to make sure you’re prepared. This research includes checking websites like Getprice to find out which retailers are having sales and when they start - that way you won’t miss out. 

We also suggest making a list of things you’d like to buy during the sales, so you know what you’re looking for. This will allow you to check product prices to see what an item normally sells for so you can spot real, good-value deals, and having a list can also help ensure you don’t get overexcited and blow your budget on things you don’t need. 

When the sales start, to ensure you get the best deal, it’s also a good idea to compare the price of a product with the price advertised by other retailers to make sure you’re getting the best price possible. 

Staff Writer