While Black Friday is officially on November 24 this year, the sales have already kicked off at most brands and retailers.
And there are savings galore! No matter what you'd like to buy, it's highly likely you will be able to save something on its usual asking price. Which is a good thing because it's been a tough year on everyone's budgets. If you’ve been feeling the cost-of-living crunch over the past 12 months, Black Friday can be a great opportunity to pick up the items you want at greatly discounted prices, and potentially finish your Christmas gift shopping for less too.
Big retailers such as JB Hi-Fi, The Good Guys, Myer and Amazon are just some of the stores that participate in Black Friday sales every year, so you'll be able to pick up mega savings on items like laptops, headphones and TVs, as well as fashion, beauty and toys.
Below you can find a list of retailers, separated by category, that have Black Friday deals and discounts, and we've also added a list of some handpicked offers we think you should know about.
Happy shopping!
Best Black Friday deals
- Amazon Fire TV Stick 4K: at $37, it's practically a giveaway
- Apple AirTag: a single unit for $38.70; a four-pack for $132.20
- Apple Watch SE (2022): best way to get an Apple Watch for under $350
- 2023 Apple MacBook Air (M2, 15-inch): epic deal slashes $402 off the RRP
- 65-inch LG C3 OLED TV: save over $1,600 on eBay
- Gozney Roccbox: restaurant-grade pizza at home for just AU$639
- Meta Quest 2: affordable VR for up to 15% off + AU$100 gift card
- Dyson Airwrap: gorgeous tresses for AU$697 directly from Dyson
- Dyson V7: best way to get a Dyson vacuum for under AU$350
- Shark FlexStyle: save hundreds and get an Airwrap dupe for just AU$339
- Shark Cordless Detect Pro: auto-emptying vacuum for just $559
- Binge: new and returning customers get 3 months of Binge Basic for $2p/m
Fashion & beauty
Home & lifestyle
Tech & gaming
What is Black Friday?
Black Friday is a massive shopping event that originated in the United States. It falls on the Friday after Thanksgiving in the US, which means it always occurs on the fourth Friday of November. The Black Friday sales have now extended past a single day, and typically run for four days, ending on Cyber Monday which falls on the Monday immediately after Black Friday.
Black Friday marks the start of the holiday shopping season in the United States, and the same is now true for Australia. Some data has shown that the timing of the Black Friday sales a few weeks before Christmas has encouraged shoppers to bring forward their Christmas spending to take advantage of the deals on offer.
When is Black Friday in 2023?
Black Friday will fall on November 24 in 2023, which is the Friday immediately after Thanksgiving in the US. You can expect that most retailers will launch their Black Friday offers on their online stores at midnight on November 24, with in-person deals available that morning.
That said, several retailers and brands now don't necessarily wait for Black Friday to arrive; instead, they start their sales a few days (typically two days to a week) early. These offers, though, aren't necessarily as good as what you would see during the four days that make up the Black Friday weekend, so it's usually a good idea to wait to see how much you can save. Worst case, the deals won't be any better and the 'early' deals are still great one to snap up.
As we’ve mentioned, Black Friday is not a single-day sale, and deals will be available right through until Cyber Monday. In 2023, Cyber Monday is on November 27, and you can expect sales to officially finish at 11:59pm AEDT. In Australia, most retailers do finish their Black Friday campaign on this day, but there are always some offers that extend into early December.
How long do Black Friday sales last?
Black Friday sales will officially start at midnight on November 24 in 2023, and wrap up at 11:59pm AEDT on November 27, which is Cyber Monday. In recent years, however, we’ve noticed that retailers will start offering early Black Friday deals a few days before the official date. That means you should keep an eye out for savings as early as Monday, November 20 this year.
Is Black Friday the biggest sale in Australia?
This is a tricky one to answer, but some data has suggested that Black Friday is now the biggest sale in Australia, overtaking Boxing Day in terms of retail spending. According to payment data collected by the Commonwealth Bank, retail spending jumped by 8% in the last week of November in 2022, which included the Black Friday sales period.
CommBank’s chief economist, Stephen Halmarick, also says there’s been a change in consumer’s spending habits towards the end of the year. “[2022’s] Black Friday results continue to show a clear shift in recent years for shoppers to bring forward their Christmas spending and make the most of the sales on offer,” he said.
Which stores have Black Friday sales in Australia?
Plenty of retailers offer Black Friday sales in Australia, including big names such as JB Hi-Fi, The Good Guys, Big W, Target, Myer, David Jones, Amazon and eBay. Below, we have a list of some retailers that participated in last year’s Black Friday, with info on what they offered:
- Amazon Australia: discounts across tech, toys, small appliances, essentials and more
- Big W: savings on tech and toys
- Dyson: deals on cordless vacuums, fans, heaters and air purifiers
- eBay Australia: savings across a huge range of fashion, shoes, tech and toys
- Emma Sleep: discounts on mattresses and bedroom furniture
- HP: discounts across laptops, desktops and PC accessories
- JB Hi-Fi: savings on appliances, laptops, headphones, TVs and more
- Kogan: deals on electronics, homewares, small and large appliances
- Lenovo: laptops and and PC accessories up to 40% off
- Lovehoney: massive savings on adult toys, lingerie and other accessories
- Myer: savings on fashion, beauty, homewares and more
- Rebel Sport: discounts on Nike, Adidas, Asics, New Balance, Garmin, Fitbit
- Sephora: savings on a range of makeup and cosmetics
- Target: deals on toys, clothing, homewares and bedding
- The Good Guys: discounts on TVs, headphones, small and large appliances
